The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies.
Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Furthermore, it delves into the personalization and recommendation algorithms that have revolutionized content curation, altering the way audiences interact with media.
Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Advertising and Marketing
•Content Production
•Digital Media
•Distribution Strategies
•Global South
•Market Trends
•Media Consumption
•Media Industry Dynamics
•Media Production
•Media Studies
•Over-the-Top (OTT) Media
•Personalization Algorithms
•Regulatory Issues
•Social Implications
•Technological Infrastructure
Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Furthermore, it delves into the personalization and recommendation algorithms that have revolutionized content curation, altering the way audiences interact with media.
Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Advertising and Marketing
•Content Production
•Digital Media
•Distribution Strategies
•Global South
•Market Trends
•Media Consumption
•Media Industry Dynamics
•Media Production
•Media Studies
•Over-the-Top (OTT) Media
•Personalization Algorithms
•Regulatory Issues
•Social Implications
•Technological Infrastructure