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西 文 書 籍 及 多 媒 體 > 產 品 > 政 治 類 > 大 眾 傳 播

VB04-144 The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production (9798369301166)(文景書局)

ISBN: IGI97901166 Year: 2024  Price: US$ 245.00
Author: Nithin Kalorth
A b s t r a c t


The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies.

Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Furthermore, it delves into the personalization and recommendation algorithms that have revolutionized content curation, altering the way audiences interact with media.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Advertising and Marketing
•Content Production
•Digital Media
•Distribution Strategies
•Global South
•Market Trends
•Media Consumption
•Media Industry Dynamics
•Media Production
•Media Studies
•Over-the-Top (OTT) Media
•Personalization Algorithms
•Regulatory Issues
•Social Implications
•Technological Infrastructure


VB04-142 Digital Capitalism in the New Media Era (9798369311820)(文景書局)

ISBN: IGI97911820 Year: 2024  Price: US$ 230.00
Author: Cicek Topcu
A b s t r a c t


Within the confines of this meticulously researched book lies a comprehensive analysis of how the established political economy of traditional media has adapted and responded to the surge of new technologies. As our planet metamorphoses into an interconnected global marketplace, the book expounds on how this phenomenon has created a platform for both the enhancement of societal accessibility and the exacerbation of social disparities. The rise of new tools has inadvertently ushered in a new age of surveillance, marked by sophisticated techniques like digital trace tracking and micro-targeting strategies.

This book covers comprehensive topics, including exploiting personal data for both commercial and political ends, the pervasive influence of algorithmic mechanisms and filter bubbles, and the dominion of tech giants in this digital landscape. By contextualizing these developments within the historical trajectory of capitalism, the book paints a vivid portrait of the emergence of digital capitalism.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Access to Technology
•Algorithms
•Digital Capitalism
•Digital Divide
•Digital Labor
•Digital Surveillance
•Gender Equality
•Informational Capitalism
•Microtargeting
•New Media Era
•Open Science
•Personal Data
•Political Knowledge Gap
•Subaltern Studies
•Surveillance Capitalism


SB04-518 Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games(文景書局)

現貨供應 ISBN: 9781032554242 Year: 2024 Editon: 4  Price: GBP 39.99
Author: Timothy Garrand

SB04-517 Nintendo: Playing with Power(文景書局)

現貨供應 ISBN: 9780367469092 Year: 2024  Price: GBP 48.99
Author: Randy Nichols

SB04-517 Visual Citizenship: Communicating Political Opinions and Emotions on Social Media(文景書局)

現貨供應 ISBN: 9781032505053 Year: 2024  Price: GBP 130.00
Author: Catherine Bouko

SB04-517 Covering Extended Reality Technologies in the Media(文景書局)

現貨供應 ISBN: 9781032446646 Year: 2024  Price: GBP 130.00
Author: Emma Kaylee Graves

SB04-516 The Media Economy(文景書局)

現貨供應 ISBN: 9781032491332 Year: 2024 Editon: 3  Price: GBP 66.99
Author: Alan B. Albarran

SB04-516 Analyzing Media Messages: Using Quantitative Content Analysis in Research(文景書局)

現貨供應 ISBN: 9781032264677 Year: 2024 Editon: 5  Price: GBP 38.99
Author: Daniel Riffe

SB04-516 Beyond Mainstream Media: Alternative Media and the Future of Journalism(文景書局)

現貨供應 ISBN: 9781032420264 Year: 2024  Price: GBP 35.99
Author: Stephen Cushion

SB04-516 Introduction to Media Distribution: Film, Television, and New Media(文景書局)

現貨供應 ISBN: 9781032413952 Year: 2024 Editon: 2  Price: GBP 39.99
Author: Scott Kirkpatrick

SB04-516 Post-Truth, Fake News and Democracy: Mapping the Politics of Falsehood(文景書局)

現貨供應 ISBN: 9781032563039 Year: 2024 Editon: 2  Price: GBP 34.99
Author: Johan Farkas

SB04-516 Scripting Media(文景書局)

現貨供應 ISBN: 9781032229225 Year: 2024  Price: GBP 34.99
Author: Frank Barnas

SB04-516 Visual Research: A Concise Introduction to Thinking Visually(文景書局)

現貨供應 ISBN: 9781032101798 Year: 2024 Editon: 2  Price: GBP 34.99
Author: Jerome W. Crowder

SB04-516 Political Campaign Communication: Principles and Practices(文景書局)

現貨供應 ISBN: 9781538171448 Year: 2024 Editon: 10  Price: US$ 60.00
Author: Robert E. Denton Jr.

SB04-516 Identity in the COVID-19 Years: Communication, Crisis and Ethics(文景書局)

現貨供應 ISBN: 9781501393686 Year: 2024  Price: GBP 21.99
Author: Rob Cover

SB04-515 Arguing Identity and Human Rights: Among Rival Options(文景書局)

現貨供應 ISBN: 9781032486673 Year: 2024  Price: GBP 35.99
Author: Doug Cloud

SB04-514 China's Cultural Trade Strategy: Perspectives from Film and Television Industries(文景書局)

現貨供應 ISBN: 9781032544250 Year: 2024  Price: GBP 130.00
Author: Luo Libin

SB04-514 Multimedia Foundations: Core Concepts for Digital Design(文景書局)

現貨供應 ISBN: 9781138391550 Year: 2024 Editon: 3  Price: GBP 68.99
Author: Vic Costello

SB04-514 Strategic Social Media as Activism: Repression, Resistance, Rebellion, Reform(文景書局)

現貨供應 ISBN: 9781032272184 Year: 2024  Price: GBP 35.99
Author: Adrienne A. Wallace

VB04-141 News Media and Hate Speech Promotion in Mediterranean Countries(文景書局)

  地中海國家的新聞媒體與仇恨言論宣傳
ISBN: 9781668484319 Year: 2023  Price: US$ 165.00
Author: Elias Said Hung
A b s t r a c t


Expressions of hate are words or actions that are discriminatory, hostile, or violent to a person or group for racial, sexual, ideological, ethnic, or identity reasons. Such expressions contribute to an environment of prejudice and intolerance towards those who are targeted. The spread of hate speech has been exacerbated by the growth of social media networks, and dissemination strategies (e.g., astroturfing) are becoming increasingly complex. Although there has been an exponential increase in the study of hate speech in recent years, most methods have focused on the English language, limiting research of the phenomenon in other languages such as Spanish, Italian, and Portuguese. It is crucial to understand the role played by digital media and journalism in the dissemination, detection, and control of hate speech from current digital scenarios.

News Media and Hate Speech Promotion in Mediterranean Countries provides relevant theoretical frameworks and the latest empirical research findings about hate speech studies including into prejudice and intolerance. Covering topics such as detecting hate speech, linguistic challenges, and the taxonomy of hate speech, this book is ideal for political decision makers, third-sector representatives, journalists, digital media professionals, and researchers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Detecting Hate Speech
•Disseminating Hate Speech
•Fact Checkers
•Hate Speech
•Hate Speech Policies
•LGTBI+, Immigrants, and Other Minority Groups
•Linguistic Challenges
•Role of Journalism
•Social Agents
•Taxonomy of Hate Speech


VB04-139 The SAGE Handbook of Human-Machine Communication(文景書局)

  SAGE人機交流手冊
ISBN: 9781529773927 Year: 2023  Price: GBP 135.00
Author: Andrea L. Guzman
A b s t r a c t


The SAGE Handbook of Human-Machine Communication has been designed to serve as the touchstone text for researchers and scholars engaging in new research in this fast-developing field. Chapters provide a comprehensive grounding of the history, methods, debates and theories that contribute to the study of human-machine communication. Further to this, the Handbook provides a point of departure for theorizing interactions between people and technologies that are functioning in the role of communicators, and for considering the theoretical and methodological implications of machines performing traditionally ‘human’ roles. This makes the Handbook the first of its kind, and a valuable resource for students and scholars across areas such as communication, media and information studies, and computer science, as well as for practitioners, engineers and researchers interested in the foundational elements of this emerging field.

Part 1: Histories and Trajectories
Part 2: Approaches and Methods
Part 3: Concepts and Contexts
Part 4: Technologies and Applications


VB04-138 Perspectives on Critical Race Theory and Elite Media(文景書局)

ISBN: 9781668452257 Year: 2023  Price: US$ 145.00
Author: E. Thomas Lehner
A b s t r a c t


In the modern world, ideology is prominent in elite educational journalism. Because of this, for many audiences, it is not apparent what is a myth and what is fact. For time immemorial, journalism has striven to reconcile these challenges.

Perspectives on Critical Race Theory and Elite Media uses the tools of critical theory and critical race theory to critique how journalism now resides in something other than reporting facts and considers how elite media instantiates a new understanding of a complicated world. Covering key topics such as segregation, equity, media dissemination, and religious language, this premier reference source is ideal for sociologists, industry professionals, researchers, academicians, scholars, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Critical Race Theory
•Elite Media
•Equity
•Erasure Media
•Journalism
•Media Dissemination
•Race
•Religious Language
•Segregation
•Storytelling


VB04-137 Community Engagement in the Online Space(文景書局)

ISBN: 9781668451946 Year: 2023  Price: US$ 165.00
Author: Michelle Dennis
A b s t r a c t


Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement.

Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Community Belonging
•Community Engagement
•Digital Technology Integration
•Engaged Online Communities
•Global Health Virtual Practicum
•Honeycomb Model
•NGO-University Collaboration
•Online Education
•Online Efficiency
•Small Cultural Organizations
•Social Media Engagement
•Social Media Promotion


SB04-517 The Science-Media Interface: On the Relation Between Internal and External Science Communication(文景書局)

現貨供應 ISBN: 9783110776362 Year: 2023  Price: EUR 69.95
Author: Irene Broer

SB04-516 Never-Ending Watchmen: Adaptations, Sequels, Prequels and Remixes(文景書局)

現貨供應 ISBN: 9781350198739 Year: 2023  Price: GBP 22.99
Author: Will Brooker

SB04-515 Communication and Human Rights: Towards Communicative Justice(文景書局)

現貨供應 ISBN: 9780745649849 Year: 2023  Price: US$ 24.95
Author: Cees J. Hamelink

SB04-515 Communicating Global Crises: Media, War, Climate, and Politics(文景書局)

現貨供應 ISBN: 9781538181843 Year: 2023  Price: US$ 110.00
Author: Yahya R. Kamalipour

SB04-515 Creating Effective Groups: The Art of Small Group Communication(文景書局)

現貨供應 ISBN: 9781538164440 Year: 2023 Editon: 4  Price: US$ 42.00
Author: Randy Fujishin

SB04-514 Media and Gender Adaptation: Regendering, Critical Creation and the Fans(文景書局)

現貨供應 ISBN: 9781501370113 Year: 2023  Price: GBP 80.00
Author: Lucy Irene Baker

SB04-514 Understanding Virtual Reality: Challenging Perspectives for Media Literacy and Education(文景書局)

現貨供應 ISBN: 9781032061030 Year: 2023  Price: GBP 34.99
Author: Sarah Jones

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