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SC02-530 Marketing Fundamentals(文景書局)

ISBN: 9781779568700　Year: 2026 　Price: US$ 120.00
Author: Risha Khandelwal
A b s t r a c t


Marketing is the foundation of any successful enterprise, connecting businesses with consumers through value creation, communication, and relationship-building. Understanding fundamental marketing principles enables organizations to effectively position products and services in competitive markets. Marketing Fundamentals provides an in-depth overview of core marketing concepts, including market segmentation, consumer behavior, branding, and the marketing mix. The book also discusses digital marketing trends, sustainability in marketing, and strategic decision-making. Through practical examples and analytical frameworks, it equips readers with a solid understanding of how marketing drives organizational growth and customer satisfaction in both local and global contexts.

SC02-530 Advertising Concepts and Applications(文景書局)

現貨供應 ISBN: 9781984620026　Year: 2026 　Price: US$ 180.00
Author: Phoenix Goddard
A b s t r a c t


Explains the AIDA model (Attention, Interest, Desire, Action) and its role in campaign design.
Covers media selection, creative development, and message testing to optimize audience engagement.
Discusses digital advertising tools-SEO, social media ads, programmatic buying-and performance metrics.

SC02-530 Customer Service Skills(文景書局)

現貨供應 ISBN: 9781984621412　Year: 2026 　Price: US$ 180.00
Author: Maisy Thorburn
A b s t r a c t


Teaches active listening, empathy techniques, and personalized engagement to build strong client relationships.
Covers de escalation strategies, complaint management workflows, and service recovery protocols.
Explores the use of CRM systems, feedback loops, and continuous training to maintain high service standards.

SC02-529 Introduction to Digital Advertising Business(文景書局)

現貨供應 ISBN: 9781984621801　Year: 2026 　Price: US$ 180.00
Author: Iker Alonso
A b s t r a c t


Introduces online ad platforms including Google Ads, Facebook Ads, and influencer marketing.
Covers campaign setup, audience targeting, and ROI tracking.
Emphasizes content creation, budgeting, and performance analytics.

SC02-529 ChatGPT for Market Research(文景書局)

現貨供應 ISBN: 9781984616029　Year: 2026 　Price: US$ 110.00
Author: Noura Abbas
A b s t r a c t


Designs survey questionnaires, focus-group discussion guides, and competitive-landscape analyses.
Summarizes consumer sentiment and emerging trends by synthesizing qualitative and quantitative data.
Recommends segmentation strategies and positioning statements grounded in research findings.

SC02-529 ChatGPT for Customer Service(文景書局)

ISBN: 9781984616081　Year: 2026 　Price: US$ 110.00
Author: Benjamin Hughes
A b s t r a c t


Develops conversational scripts, FAQ content, and chatbot flows for omnichannel support.
Crafts escalation protocols and response-templates for common complaint categories.
Proposes metrics dashboards and reporting templates to measure CSAT, resolution times, and agent performance.

SC02-529 ChatGPT for Sales Enablement(文景書局)

現貨供應 ISBN: 9781984617880　Year: 2026 　Price: US$ 110.00
Author: Tahoma Redfeather
A b s t r a c t


Produces pitch decks, target-account profiles, and objection-handling playbooks based on buyer personas.
Drafts email sequences, call scripts, and LinkedIn message templates for outreach campaigns.
Recommends sales' stage collateral and metrics dashboards to track pipeline health.

SC02-529 ChatGPT for Marketing(文景書局)

現貨供應 ISBN: 9781984600035　Year: 2026 　Price: US$ 110.00
Author: Mia Lapointe
A b s t r a c t


Generates integrated campaign briefs, positioning statements, and creative-brief templates.
Suggests channel mix strategies, customer journey maps, and segmentation approaches.
Produces ROI analyses, KPI dashboards, and post-campaign debrief documents.

SC02-529 Customer Relationship Management Fundamentals(文景書局)

ISBN: 9781779568786　Year: 2026 　Price: US$ 120.00
Author: Rexcel Lagare
A b s t r a c t


Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial intelligence in personalizing customer experiences. Blending theory with practical insights, it offers readers a comprehensive understanding of how CRM supports long-term value creation and customer-centric business models.

SC02-528 Digital Brand Management: Understanding Consumers and Communication in the Digital Age(文景書局)

現貨供應 ISBN: 9781041087182　Year: 2026 　Price: GBP 171.99
Author: Magdalena Grebosz-Krawczyk
VC02-1304 The Sage Handbook of Industrial Marketing(文景書局)

  SAGE工業行銷手冊
ISBN: 9781036201272　Year: 2025 　Price: GBP 135.00
Author: Adam Lindgreen
A b s t r a c t


The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.

Emphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.

The edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.

Recognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.

VC02-1293 Impact of Sensory Marketing on Buying Behavior (9798369393529)(文景書局)

ISBN: IGI97993529　Year: 2025 　Price: US$ 320.00
Author: Reena Malik
A b s t r a c t


In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy.

Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Buying Intention
•Cognitive Biases
•Cognitive Insights
•Cognitive Responses
•Consumer Attention
•Consumer Behavior
•Consumer Psychology
•Financial Decision Making
•Managerial Decision-Making
•Neuro Marketing Techniques
•Neuropricing
•Neurosensory Packaging
•Online Shopping Experiences
•Product Display
•Promotional Campaigns
•Sensible Selling
•Sensory Perception
VC02-1292 Advancing the Marketing Technology (MarTech) Revolution (9798369348765)(文景書局)

ISBN: IGI97948765　Year: 2025 　Price: US$ 175.00
Author: Minh Tung Tran
A b s t r a c t


Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

Advancing the Marketing Technology (MarTech) Revolution is an invaluable resource for scholars, researchers, and students seeking to understand the intersection of marketing and technology. It dissects the latest trends and advancements in MarTech. It provides in-depth analyses, real-life case studies, and insights into the ever-evolving MarTech ecosystem. This book documents the present state of marketing technology. It fosters ongoing discussions and future research, making it a must-read for anyone interested in the future of marketing.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Content Marketing Technology
•Customer Relationship Management (CRM) Technology
•Data Analytics and Reporting Technology
•Email Marketing Technology
•Influencer Marketing Technology
•Marketing Automation Technology
•Mobile Marketing Technology
•Search Engine Optimization (SEO) Technology
•Social Media Marketing Technology
•The Future of MarTech
•Transforming Marketing with MarTech
•Video Marketing Technology
SC02-530 Storytelling in Marketing and Brand Communications(文景書局)

現貨供應 ISBN: 9781032689487　Year: 2025 　Price: GBP 47.99
Author: S M A Moin
SC02-530 Strategic Brand Management In and Through Sport(文景書局)

現貨供應 ISBN: 9781032968292　Year: 2025 　Price: GBP 47.99
Author: Argyro Elisavet Manoli
SC02-524 Consumer Behavior Analysis in E-Commerce Platforms(文景書局)

ISBN: 9781779564092　Year: 2025 　Price: US$ 165.00
Author: Rajiv Chopra
A b s t r a c t


This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

SC02-524 Marketing Strategies in the Digital Age(文景書局)

ISBN: 9781779564085　Year: 2025 　Price: US$ 165.00
Author: Gulab Chand Ram Jaiswal
A b s t r a c t


This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.

SC02-524 Statistics with R for Marketing: Volume 1 Describing Data and Statistical Tests(文景書局)

ISBN: 9781779564627　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Understanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, with a focus on practical applications in marketing. Topics include data visualization, summary statistics, and common statistical tests. Guide readers in applying statistical tools to marketing problems. It is a must-read for marketing professionals and students beginning their journey in data-driven decision-making.

SC02-524 Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis(文景書局)

現貨供應 ISBN: 9781779564634　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

SC02-524 Statistics with R for Marketing: Volume 3 Hierarchical Clustering and Cox Regression(文景書局)

ISBN: 9781779564641　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

SC02-524 Statistics With R for Marketing: Volume 4 Repeated Measures Models and Market Basket Analysis(文景書局)

現貨供應 ISBN: 9781779564658　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.

SC02-524 Strategic International Marketing(文景書局)

ISBN: 9781779563798　Year: 2025 　Price: US$ 165.00
Author: Sunil Tiwari
A b s t r a c t


This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

SC02-523 Marketing Research(文景書局)

ISBN: 9781779563132　Year: 2025 　Price: US$ 120.00
Author: Roberto Castaneda Sarabia
A b s t r a c t


The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.

SC02-523 Global Marketing Management(文景書局)

ISBN: 9781779562944　Year: 2025 　Price: US$ 120.00
Author: Roberto Castaneda Sarabia
A b s t r a c t


This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

SC02-523 Marketing Principles and Strategies(文景書局)

ISBN: 9781682509258　Year: 2025 　Price: US$ 130.00
Author: Shun Zhang
A b s t r a c t


Marketing principles and strategies are essential for promoting products and services effectively in a competitive market. This book covers fundamental marketing concepts, including market research, segmentation, branding, and strategic planning. Targeted at students and marketing professionals, it provides practical insights and tools for developing and implementing effective marketing campaigns. The book emphasizes the importance of understanding consumer behavior and aligning marketing strategies with organizational goals.

SC02-521 Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East(文景書局)

現貨供應 ISBN: 9781032578347　Year: 2025 　Price: GBP 171.99
Author: Ayodele C. Oniku
VC02-1291 Reshaping Marketing Science in Wholesaling and Retailing (9798369361467)(文景書局)

ISBN: IGI97961467　Year: 2024 　Price: US$ 330.00
Author: Theodore K. Tarnanidis
A b s t r a c t


As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies.

Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Agricultural Marketing
•Artificial Intelligence
•Brand Personality
•Consumer Behavior
•Customer Engagement
•Digital Technology
•E-Commerce
•Economics
•Influencer Marketing
•Marketing Science
•Retailing
•Social Media
•Sustainable Fashion
•Wholesaling
VC02-1290 Improving Service Quality and Customer Engagement With Marketing Intelligence (9798369368145)(文景書局)

ISBN: IGI97968145　Year: 2024 　Price: US$ 245.00
Author: Mudita Sinha
A b s t r a c t


To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.

Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.


Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence Technologies
•Artificial Neural Networks
•B2B Marketing
•Big Data
•Blockchain
•Customer Decision-Making
•Customer Experiences
•Customer Relationship Manager (CRM)
•Customer Satisfaction
•Customer Service
•Data Mining
•Digital Transformation
•Emotional Intelligence
•Industry 4.0
•Internet of Things (IoT)

VC02-1263 Smart and Sustainable Interactive Marketing (9798369313398)(文景書局)

ISBN: IGI97913398　Year: 2024 　Price: US$ 295.00
Author: Hamid Reza Irani
A b s t r a c t


This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

This resource offers a compelling solution for academic scholars, students, and professionals alike. Smart and Sustainable Interactive Marketing emphasizes the impact of transformative technologies and their role in the sustainability of marketing and sales systems. The book equips readers with the knowledge and tools necessary to address the challenges and opportunities presented by Industry 5.0 and Society 5.0. This is a must-read for those seeking to usher in a new era of marketing that is not only smart but also eco-conscious and ready to meet the demands of the fourth industrial revolution.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Contemporary Economies
•Digital Technologies
•Eco-Conscious Consumers
•Fourth Industrial Revolution
•Industry 5.0
•Marketing Strategies
•Sales Systems
•Smart Marketing
•Sustainable Development
•Sustainable Marketing
•Traditional Marketing
•Transformative Technologies

VC02-1262 Navigating the Shifting Landscape of Consumer Behavior (9798369315941)(文景書局)

ISBN: IGI97915941　Year: 2024 　Price: US$ 305.00
Author: Fatih Sahin
A b s t r a c t


This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes.

The book illuminates the transformative trends of e-commerce, mobile shopping, and omnichannel strategies in digital retail. It scrutinizes how customers navigate the digital economy, the influence of social media on their decisions, and the ethical implications of data-driven marketing. Ethical considerations take center stage, addressing issues such as the ethical implications of artificial intelligence, corporate accountability in the digital environment, and the delicate balance between innovation and ethics.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Brand Accountability
•Brand Activism
•Brand Loyalty
•Consumer Behavior
•Corporate Responsibility
•Data-Driven Marketing
•Digital Retail Trends
•Digital Transformation
•Ethical Considerations
•Ethical Marketing
•Marketing Ethics
•Omnichannel Strategies
•Purpose-Driven Marketing
•Social Media Influence
•Sustainable Marketing

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