- 文景網路書局

.訂書方式說明

掃描QRcode加
文景Line訂書服務好友

SC02-517

Strategic e-Business Management(文景書局)

ISBN: 9781984689627　Year: 2024 　Price: US$ 95.00

Author: Martyna Szpakowska

A b s t r a c t

This book navigates the complexities of the digital landscape for businesses.
It provides valuable insights into leveraging technology and e-commerce to gain a competitive advantage.
From formulating effective online strategies to optimizing operations, this book equips readers with the tools to thrive in the digital age.

SC02-517

Strategies in E-Business: Positioning and Social Networking in Online Markets(文景書局)

現貨供應

ISBN: 9781774698129　Year: 2024 　Price: US$ 165.00

Author: Jonah C. Pardillo

A b s t r a c t

This book aims to provide readers with a comprehensive understanding of the ever-evolving world of e-business. Through expert analysis and practical insights, this book delves into the importance of strategic positioning, helping businesses stand out in the crowded online marketplace. Additionally, it explores the power of social networking in driving customer engagement, brand awareness, and ultimately, business growth. By combining theoretical frameworks with real-life case studies, this book equips readers with the knowledge and tools necessary to navigate the complexities of e-business and leverage effective strategies to succeed in the digital realm.

SC02-517

Trends in E-Business, E-Services, and E-Commerce(文景書局)

現貨供應

ISBN: 9781774698136　Year: 2024 　Price: US$ 165.00

Author: Seyed Ali Fallahchay

A b s t r a c t

This book aims to equip readers with the knowledge and strategies needed to navigate the ever-changing world of online business and effectively leverage e-services and e-commerce. From exploring emerging trends and technologies to examining successful business models and case studies, this book covers the strategies that can help organizations thrive in the digital era. It serves as a valuable resource for entrepreneurs, business professionals, and researchers seeking actionable insights and innovative approaches in the realm of e-business.

SC02-517

Artificial Intelligence Application in E-Commerce(文景書局)

ISBN: 9781984689399　Year: 2024 　Price: US$ 85.00

Author: Linjun Wan

A b s t r a c t

Explores the transformative impact of AI on the world of online business, uncovering the innovative ways it revolutionizes customer experiences, personalized recommendations, and supply chain optimization in the realm of electronic commerce.
This insightful book delves into the intersection of AI and e-commerce, offering a comprehensive understanding of how AI-powered solutions enhance efficiency, drive revenue growth, and shape the future of online shopping.

VC02-1136

Metaverse Applications for New Business Models and Disruptive Innovation(文景書局)

用於新商業模式和顛覆性創新的元空間應用程式

ISBN: 9781668460986　Year: 2023 　Price: US$ 190.00

Author: Muhammad Anshari

A b s t r a c t

It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform.

Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Augmented Reality
‧Business Models
‧Cryptocurrency
‧Customer Relationship Management
‧Digital Transformation
‧Economics
‧Extended Reality
‧Metaverse
‧Security
‧Virtual Reality

VC02-1123

Advancing SMEs Toward E-Commerce Policies for Sustainability(文景書局)

ISBN: 9781668457283　Year: 2023 　Price: US$ 190.00

Author: Rajasekhara Mouly Potluri

A b s t r a c t

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior.

Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Blockchain
‧Consumer Behavior
‧Consumer Trust
‧Data Science
‧Digital Ethics
‧Digital Marketing
‧E-Business
‧E-Commerce
‧M-Commerce
‧Supply Chain

SC02-510

e-Commerce(文景書局)

ISBN: 9781984680716　Year: 2023　Editon: 3 　Price: US$ 95.00

Author: 3G Editorial Board

A b s t r a c t

The edition is revised and updated with the latest information and new chapters are added.
This updated edition offers students real advice in navigating the ever-changing academic landscape.
This work provides a solid e-commerce planning strategy, discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry.

VC02-1112

Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications(文景書局)

ISBN: 9781668449707　Year: 2022 　Price: US$ 185.00

Author: Saurabh Bilgaiyan

A b s t r a c t

Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward.

Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Blockchain
‧Consumer Engagement
‧Consumer Sentiments
‧Digital Communication
‧E-Commerce
‧Online Purchasing
‧Online Shopping
‧Smart Healthcare Systems
‧Supply Chain Management

VC02-1109

Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies(文景書局)

ISBN: 9781668452363　Year: 2022 　Price: US$ 190.00

Author: Hamed Taherdoost

A b s t r a c t

Investments in technologies such as the cloud, the internet of things (IoT), and robotic process automation are part of a strategy that helps organizations respond to changing customer demands and operational challenges. Emerging technologies are becoming one of the most remarkable elements to be considered in businesses, and e-businesses are no exception. With the expansion of e-businesses worldwide, the great population of e-business leaders tends to increase their knowledge to make future investments in key aspects and implications of their businesses. Thus, e-business leaders need to realize and seize existing opportunities for the advancement of their businesses.

Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies contributes a comprehensive source to the existing knowledge and research in the field of e-business and emerging technologies and provides an understanding to readers about the current concepts, trends, technologies, and platforms in e-business. Covering topics such as competitive intelligence, enterprise resource planning systems, and online crowdfunding, this premier reference source is a comprehensive resource for business leaders and executives, IT managers, computer scientists, software engineers, economists, entrepreneurs, students, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧AI Deployment
‧Business Strategy
‧Competitive Intelligence
‧Cyber Security
‧Cybermediation
‧Disintermediation
‧E-Business
‧E-Commerce
‧Enterprise Resource Planning Systems
‧Omni-Channel
‧Online Crowdfunding
‧Reintermediation
‧Virtual Reality

SC02-503

Strategies for e-Business(文景書局)

ISBN: 9781682507780　Year: 2022 　Price: US$ 150.00

Author: Ella Been

A b s t r a c t

Small- or medium-sized enterprises that adopt an e-business model must often make significant changes in their business processes and in the way they interact with customers and suppliers. While business in the virtual world is conducted much like it is in the physical marketplace, there are some distinct differences. In order to grow an e-business and help it succeed, there are a number of strategies a small business owner can employ. The aim of the book is to indicate the existing, modern tools used in e-business in the aspect of increasing the coverage and sales of the different products and services. The book brings together extensive coverage of the evolution, the current state, and the practice of e-business strategies.

Handbook of Research on the Platform Economy and the Evolution of E-Commerce(文景書局)

平台經濟與電子商務演進研究手冊

ISBN: 9781799875451　Year: 2022 　Price: US$ 325.00

Author: Myriam Ertz

A b s t r a c t

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.

The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Buying Behavior
‧Collaborative Economy
‧Consumer Behavior
‧Digital Platforms
‧Digital Transformation
‧E-Commerce 3D Printing
‧Platform Economy
‧Secondhand Exchange
‧Sharing Economy
‧Smart contract
‧Social Commerce
‧Social Media
‧Virtual Classroom Platforms

Handbook of Research on Social Impacts of E-Payment and Blockchain Technology(文景書局)

電子支付和區塊鏈技術的社會影響研究手冊

ISBN: 9781799890355　Year: 2022 　Price: US$ 435.00

Author: P.C. Lai

A b s t r a c t

The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which consumers and businesses interact with each other. This dynamic offers both opportunities and challenges to the socioeconomic landscape. It is important to understand the strategies, opportunities, and challenges contained in the e-payment and blockchain sector.

The Handbook of Research on Social Impacts of E-Payment and Blockchain Technology is a comprehensive reference source that examines the strategies, opportunities, and challenges contained in the value creation of e-payment and blockchain technology, which lead to economic and social progression. Further delving into topics such as mobile financial services, technopreneurship, and cryptocurrencies, this dynamic resource is essential for students, academicians, entrepreneurs, corporate managers, business executives, researchers, blockchain professionals, technologists, systems engineers, policymakers, and government officials.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧AIC Algorithm
‧Artificial Intelligence
‧Business Practices
‧Cryptocurrency
‧Digitization
‧E-Payment Readiness
‧E-Wallet Payments
‧Mobile Banking Applications
‧Mobile Financial Services
‧Privatization
‧Social Influence
‧Technopreneurship
‧User Intention

VC02-997

Impact of Globalization and Advanced Technologies on Online Business Models(文景書局)

全球化和先進技術對線上業務模型的影響

ISBN: 9781799876038　Year: 2021 　Price: US$ 250.00

Author: Ree C. Ho

A b s t r a c t

Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Business Models
‧Consumer Behavior
‧Customer Relationship Management
‧Customer Service
‧Globalization
‧Information Communication Technology
‧Internet of Things
‧Marketing Strategies
‧Mobile Applications
‧Online Business

VC02-969

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses(文景書局)

Web 2.0技術的用戶體驗及對大學和企業影響研究手冊

ISBN: 9781799837565　Year: 2021 　Price: US$ 325.00

Author: Jean-Eric Pelet

A b s t r a c t

As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields.

The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Computer Graphics
‧Computer Vision
‧E-Learning
‧Electronic Devices
‧Human-Computer Interaction
‧Image Processing
‧Serious Gaming
‧Social Media
‧Ubiquitous Interfaces
‧Visualization

VC02-958

Cross-Border E-Commerce Marketing and Management(文景書局)

跨境電子商務行銷與管理

ISBN: 9781799858232　Year: 2021 　Price: US$ 215.00

Author: Md. Rakibul Hoque

A b s t r a c t

Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Big Data
‧Cross-Border E-Commerce Payments
‧Cross-Border E-Commerce Strategies and Technologies
‧Digital Marketing and Advertisement
‧Global Brands and Customers
‧Internet of Things
‧Managing Human Resources in Cross-Border E-Commerce
‧Security Issues and Protections
‧Small- and Medium-Sized Enterprises (SMEs)
‧Social Networks and Social Commerce
‧Supply Chain Management

VC02-949

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, 2-Vols/Set.(文景書局)

東協在電子商務和電子商業上的創新與發展研究手冊

ISBN: 9781799849841　Year: 2021 　Price: US$ 405.00

Author: Mohammad Nabil Almunawar

A b s t r a c t

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.

The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Business Culture
‧Consumer Satisfaction
‧Data Analytics
‧Digital Marketplace
‧Knowledge Sharing
‧Mobile Technology
‧Relationship Management
‧Small and Medium Enterprises
‧Social Commerce
‧Sustainable Development

VC02-1038

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 3-Vols/Set.(文景書局)

現代商業電子商務採行、模型和應用研究文集

ISBN: 9781799889571　Year: 2021 　Price: US$ 1205.00

Author: Information Resources Management Association

A b s t r a c t

The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Brand Management
‧Consumer Behavior
‧Decision Support Systems
‧E-Business
‧E-Services
‧Electronic Commerce (E-Commerce)
‧Mobile Commerce (M-Commerce)
‧Online Marketing
‧Online Shopping
‧Secure Payment
‧Security
‧Social Commerce
‧Value Co-Creation
‧Website Development

VC02-1003

Multidisciplinary Approaches to Crowdfunding Platforms(文景書局)

ISBN: 9781799832263　Year: 2021 　Price: US$ 230.00

Author: Carla Sofia Vicente Negrao

A b s t r a c t

An emerging area of study in today’s society is the increasing number of crowdfunding platforms across the world. Crowdfunding plays an integral role in global economic development as they are continuing to multiply throughout various professional disciplines. Empirical research is needed that covers the recent growth of crowdfunding projects and assists researchers and experts in providing knowledge on the economic impact of this trend.

Multidisciplinary Approaches to Crowdfunding Platforms is a pivotal reference source that provides vital research on the emerging programs of crowdfunding in the global digital economy and its numerous applications in professional industries. While highlighting topics such as digital entrepreneurship, business intelligence, and e-commerce, this publication explores the latest findings as well as the risks and limitations of crowdfunding. This book is ideally designed for researchers, managers, practitioners, economists, academicians, instructors, sociologists, developers, consultants, policymakers, and students seeking developing research on crowdfunding platforms and the latest trends in various disciplines.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Business Intelligence
‧Digital Entrepreneurship
‧Digital Literacy
‧E-Commerce
‧Economic Development
‧Education
‧Funding Opportunities
‧Industry 5.0
‧IoT Crowdfunding
‧Risk and Security
‧Sustainability

SC02-498

Entrepreneur's Guide: Grocery E-Shopping Portal (Book With DVD)(文景書局)

ISBN: 9781984646583　Year: 2021 　Price: US$ 85.00

Author: 3G Editorial Board

A b s t r a c t

Portals are online platforms that allow businesses to conduct interactions and transactions with customers and suppliers instantly, facilitating a more intuitive and connected operation.
Serves as a guide to effectively find good deals for Grocery E-Shopping Portal.
Presents the keys of business success and the principles and practices of Grocery E-Shopping Portal business.

VC02-885

Impact of Mobile Payment Applications and Transfers on Business(文景書局)

行動支付應用和轉賬對商業的影響

ISBN: 9781799823988　Year: 2020 　Price: US$ 215.00

Author: Thaisaiyi Zephania Opati

A b s t r a c t

Consumers continue to rely heavily on their phones to complete such tasks as transferring funds between banks or accounts, depositing or withdrawing funds, paying bills, and purchasing items. Mobile money users are oftentimes more financially resilient and can protect themselves better against economic and other shocks. Moreover, mobile money can increase the velocity of money in circulation because it reduces the transactions and time costs of making retail payments. As such, understanding the impact of mobile payments is imperative for businesses and the economy.

Impact of Mobile Payment Applications and Transfers on Business is a pivotal reference source that provides vital research on mobile money transfer and its impact in social, corporate, and micro- and macro-policies concerning the aggregate economy and individual households as a whole within an economy. It covers the impact, innovations, business-to-business transformations, regulatory framework, challenges, and ethical issues surrounding mobile money transfers around the world. This book is ideally designed for economists, financial analysts, business managers, leaders, scholars, practitioners, researchers, and students in fields that include management, finance, economics, commerce, and leadership.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Consumer Behavior
‧Digital Crime
‧Digital Loans
‧Electronic Payment System
‧Financial Inclusion
‧Loan Processing
‧Mobile Money
‧Mobile Technology
‧Risk Management

VC02-884

Interdisciplinary Approaches to Digital Transformation and Innovation(文景書局)

數位化轉型與創新的跨學科方法

ISBN: 9781799818793　Year: 2020 　Price: US$ 240.00

Author: Rocci Luppicini

A b s t r a c t

Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations.

Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Big Data Analysis
‧Blockchain Technology
‧Cryptocurrency
‧Data Monetization
‧Digital Business Models
‧Digital Marketing
‧Ethical Dilemmas
‧Internet Payment Systems
‧Mobile Commerce
‧Technological Entrepreneurship

VC02-854

Impact of Mobile Services on Business Development and E-Commerce(文景書局)

行動服務對業務發展和電子商務的影響

ISBN: 9781799800507　Year: 2020 　Price: US$ 230.00

Author: Francisco Liebana

A b s t r a c t

Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society.

Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Consumer Behavior
‧Cryptocurrency
‧Currency Exchange
‧Customer Satisfaction
‧E-Business
‧Global Market
‧M-Commerce
‧Mobile Marketing
‧Mobile Security
‧Social Media

VC02-825

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage(文景書局)

實施競爭優勢國際電子交易策略的工具和技術

ISBN: 9781799800354　Year: 2020 　Price: US$ 250.00

Author: Yurdagul Meral

A b s t r a c t

The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition.

Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Consumer Behavior
‧Digital Advertising
‧Digital Marketing
‧E-Commerce
‧Economic Growth
‧International Business
‧International E-Trade
‧Mobile Technology
‧Online Behavior
‧Tourism Marketing

SC02-487

E-documentation and E-commerce Solutions for Business(文景書局)

ISBN: 9781774071816　Year: 2020 　Price: US$ 155.00

Author: Naima Rahmaoui

A b s t r a c t

E-Documentation and E-Commerce Solutions For Business informs the readers about the various ways in which the process of e-documentation plays an important role in the development of the businesses and how the documents are managed in electronic way. It provides the insights on the electronic documentation in the e-commerce business and the importance of such process in the successful implementation of the business strategies. This book also discusses about the business models in e-commerce industry, the challenges in the e-business, challenges that arise in the e-documentation of business, the business process management in e-commerce and future of e-commerce.

VC02-785

Structural Equation Modeling Approaches to E-Service Adoption(文景書局)

電子服務採用的結構方程模型方法

ISBN: 9781522580157　Year: 2019 　Price: US$ 205.00

Author: Yakup Akgul

A b s t r a c t

With the modernization of services offered through the internet, many traditional face-to-face services have adopted new e-service phenomena. Especially prevalent among the younger generations, this change in service has promoted many industries to rethink how to best reach their consumers using modern technology.

Structural Equation Modeling Approaches to E-Service Adoption is a pivotal reference source that aims to share the latest empirical research findings within technology acceptance, information systems, information technology, human-computer interaction, and management information systems. While highlighting topics such as e-commerce, internet banking, and technology acceptance, this publication explores the understanding of today’s e-services in a dynamic and complex environment, as well as the methods within the field of information systems and information technologies. This book is ideally designed for academics, students, managers, and scholars interested in the up-and-coming research surrounding the field of information technology.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Behavior Studies
‧Developing Countries
‧Digital Service
‧E-Commerce
‧Information Systems
‧Internet Banking
‧Social Media
‧Technology Acceptance
‧Technology Readiness
‧Website Quality

VC02-764

Business Transformations in the Era of Digitalization(文景書局)

數位時代的商業變革

ISBN: 9781522572626　Year: 2019 　Price: US$ 215.00

Author: Karim Mezghani

A b s t r a c t

In order to establish and maintain a successful company in the digital age, managers are digitally transforming their organizations to include such tools as disruptive technologies and digital data to improve performance and efficiencies. As these companies continue to adopt digital technologies to improve their businesses and create new revenues and value-producing opportunities, they must also be aware of the challenges digitalization can present.

Business Transformations in the Era of Digitalization is a collection of innovative research on the latest trends, business opportunities, and challenges in the digitalization of businesses. Highlighting a range of topics including business-IT alignment, cloud computing, Internet of Things (IoT), business sustainability, small and medium-sized enterprises, and digital entrepreneurship, this book is ideally designed for managers, professionals, consultants, entrepreneurs, and researchers.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Big Data
‧Business Sustainability
‧Business-IT Alignment
‧Cloud Computing
‧Digital Entrepreneurship
‧Digital Social Ventures
‧Impact of Digitalization
‧Innovative Digital Business Models
‧Internet of Things (IoT)
‧Small and Medium-Sized Enterprises

VC02-743

Managing Diversity, Innovation, and Infrastructure in Digital Business(文景書局)

數位商務的管理多元化、創新和基礎設施

ISBN: 9781522559931　Year: 2019 　Price: US$ 195.00

Author: Nilanjan Ray

A b s t r a c t

In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.

Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Big Data
‧Consumer Decision Making
‧Digital Communication
‧E-Business
‧Electronic Word of Mouth
‧Internet Marketing
‧Marketing
‧Opinion Leaders
‧Social Media Marketing
‧Supply Chain

VC02-699

Digital Currency: Breakthroughs in Research and Practice(文景書局)

數位貨幣

ISBN: 9781522562016　Year: 2019 　Price: US$ 345.00

Author: Information Resources Management Association

A b s t r a c t

Digital technology has revitalized the landscape of the global economy. As digital currency, such as bitcoin and IOTA, continues to become more prominent in society, conducting further research in this area is vital to promoting economic advancements.

Digital Currency: Breakthroughs in Research and Practice is a critical source of academic knowledge on the use of computers, smartphones, and the internet to purchase goods and services using virtual currency. The security and privacy aspects of using digital currency are also explored. Highlighting a range of pertinent topics such as electronic commerce, online transaction payment, and web-based electronic money, this book is an ideal reference source for business executives, financial analysts, business professionals, economists, IT professionals, and researchers interested in emerging trends in digital currency and finance.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Altcoins
‧Bitcoin
‧Crypto-Currencies
‧Electronic Commerce
‧Electronic Payment Systems
‧Internet Trade
‧Online Transaction Payment
‧Virtual Currencies
‧Web-Based Electronic Money

SC02-480

Software Services for e-Business(文景書局)

ISBN: 9781773614502　Year: 2019 　Price: US$ 160.00

Author: Gerard Prudhomme

A b s t r a c t

Software Services for e-Business examines various aspects of software services prevalent in e-business with an extensive information on various e-business solutions. It includes the meaning of e-business software, M-commerce, communication media, description of various intangible region of e-business, procedure to use World Wide Web and advantages of e-business. Provides the reader with the insights into the world of e-commerce and m-commerce, so as to understand the advantages of Electronic Commerce and determine the Multitude of Online Shopping Sites along with various product policies.

SC02-479

Changing Scenario of Business and E-Commerce: Trends and Issues(文景書局)

ISBN: 9781773613420　Year: 2019 　Price: US$ 160.00

Author: Abhishek Singh

A b s t r a c t

Changing Scenario of Business and E-Commerce Trends and Issues examines various aspects of business and e-commerce including an extensive historical overview and related issues. It includes definitions of evolution of E-Commerce, Globalization, challenges and changes, Global Business Management and Information Technology, U-commerce. Provides the reader with insights into the development of its history, so as to understand the role of e-commerce in this changing market scenario. As this is the changing phase in marketing world, there are lot of trends and issues taking place and are discussed in detail.


文景書局有限公司
門市營業時間: 8:30 ~ 18:00
地址：	台北市和平東路一段91號4樓	電話：	(02) 2391-4280 / 2394-2749
E-mail :	winjoin@ms12.hinet.net	傳真：	(02) 2394-3103 / 2322-2676
轉載之資料版權為原著作者所有，若有版權問題敬請與我們連繫，我們會迅速更正