The idea of User Experience (UX) is to accomplish a positive emotional reaction of users on a product interaction and thereby to create a unique selling proposition. Inappropriately, people’s needs, perception and resulting emotions are subjective and thereby very diverse. This book emphasizes the multi-dimensional nature of the concept and organizes the current state-of-the-art knowledge. It covers state of the art theoretical descriptions of UX as well as methods for measuring it. A guiding tool to readers in leaping forward in their own practice and in preparing new design research that are relevant and associated with the current challenges of this enthralling field
