.訂書方式說明

掃描QRcode加
文景Line訂書服務好友
主題/關鍵字/ISBN： 匯率表


Faster Road Racing: 5K to Half Marathon(文景書局)

ISBN: 9781718259133　Year: 2028　Editon: 2 　Price: US$ 27.95
Author: Pete Pfitzinger
A b s t r a c t


If you are looking for expert advice on balancing training and recovery, cross-training, nutrition, tapering, and training over age 40—look no further than Faster Road Racing. From revised training schedules to comprehensive sidebars on hot topics in running, serious runners can use this all-inclusive resource to run their best race yet.

The second edition offers these features:

Core training, flexibility, and strength training exercises to prevent injuries and build resilience
Running technique drills that should be incorporated in every runner’s training
Substantial revisions to topics such as lactate threshold (LT) training, recovery guidance, and caffeine’s impact on running performance
Revised training plans with more flexibility to allow for life outside of running
Sidebars covering passive heat acclimation, mental skills training, relative energy deficiency in sport (RED-S), low-carb/high-fat diets, mastering the treadmill, and much more
Race preparation is not one-size-fits-all; each distance requires its own unique approach. With a wealth of information from qualified authors and scientific references to back them up, this book is invaluable for committed runners looking to make the most of their training for these distances. Plus, 10 new runner profiles of top runners—including Jacob Kiplimo, Conner Mantz, and Keira D’Amato—illustrate how concepts in this book helped to improve their performance.

Faster Road Racing is the ultimate guide to training that will shave time off the most popular race distances. Ensure that your training is as efficient and effective as possible with advice from some of the most qualified authorities in running.

The Chair Yoga Guide: Accessible Practices to Stretch, Strengthen, and Move Freely(文景書局)

ISBN: 9781718258365　Year: 2028 　Price: US$ 22.95
Author: Nancy Gerstein
A b s t r a c t


The Chair Yoga Guide introduces the foundations of yoga, skillfully leading you through the many variations of yoga asanas that can be supported using a chair. Enrich your practice with safe and effective guidance on poses, breathing, and relaxation.

Yoga is an excellent tool for holistic health and wellness, and that goes for the mental and spiritual benefits—not just the physical exercises. This guide will introduce you to body movements and breath practices for stability, balance, and strength, plus how to select the right chair and props. Additionally, you will learn the following:

65 poses, breathing exercises, and meditations
10 ready-to-use practice plans
Try This activities to help demonstrate yoga concepts
Wise Yogi Says sidebars featuring valuable elements of yoga practice and important insights
An appendix specifically for teachers and facilitators
Each pose includes step-by-step instructions with images, tips, potential cautions, and details about its benefits to your body. Regardless of your experience level, age, or abilities, chair yoga is an ideal way to boost energy, reduce discomfort, and relieve stress. This mind–body practice is designed to help you reconnect with functional movement, balance, and strength in a way that supports your body and lifestyle in finding more ease and enjoyment in movement.

Everyone can benefit from mindful movement throughout their day. Chair yoga makes this movement more accessible and enjoyable for people of all abilities. Whether you have mobility challenges, sit most of the day for work or school, or want an approachable place to begin your yoga journey, The Chair Yoga Guide is here to lead the way!

The Guide to Olympic-Style Weightlifting: From Novice to Next Level (With Online Video)(文景書局)

ISBN: 9781718240254　Year: 2028 　Price: US$ 34.95
Author: Carissa Gordon Gump
A b s t r a c t


Olympic-style weightlifting has roots going all the way back to Greece in the sixth century BC. While it may look very different today, it remains an exciting, challenging way to incorporate lifting into any training routine. The Guide to Olympic-Style Weightlifting: From Novice to Next Level is the essential resource for individuals aiming to understand the training methods and for coaches looking to instruct their athletes in this style of weightlifting.

Not only will you learn about the origins of Olympic-style weightlifting, you will build a strong foundation by learning about the essential skills and techniques leading to success. Unlike other resources, this book explores advanced concepts, offering you a more comprehensive understanding of the sport. The book provides the following:

Over 50 online video clips (accessed via a code included in all books) demonstrating the primary exercises, main variations, and common errors
Over 40 exercises with comprehensive movement details and corresponding photos
Common errors and corrections so individuals and coaches can improve exercise execution
6 assessments to determine an individual’s readiness to begin weightlifting
6 detailed training programs for different experience levels
Risk mitigation exercises for common shoulder, low back, knee, hip, elbow, and wrist injuries
As a unique form of anaerobic movement, Olympic-style weightlifting offers a plethora of benefits to lifters of all ages and levels. Practiced safely, this sport can strengthen muscles, bones, and ligaments as well as instill a sense of discipline and self-confidence. Written for individuals to use alone and for coaches to use with athletes, this book takes you beyond the basics with guidance from professionals.

Whether you are looking to boost performance in another sport or take up Olympic-style weightlifting as a primary form of exercise, The Guide to Olympic-Style Weightlifting has all the tools you need to hone your strength and skills.

Nancy Clark's Sports Nutrition Guidebook(文景書局)

ISBN: 9781718258778　Year: 2028　Editon: 7 　Price: US$ 27.95
Author: Nancy Clark
A b s t r a c t


Athletic people at all levels can benefit from the guidance of credentialed sports dietitians, and this book makes it affordable to access such expert information. This edition introduces a new coauthor with nutrition expertise for professional, collegiate, and high school athletes. It also contains updated guidelines based on recommendations from the Academy of Nutrition and Dietetics (AND), the American Heart Association (AHA), and the World Health Organization (WHO).

The seventh edition includes the following:

New sidebars on trending topics like protein intake, gluten-free diets, weight loss with GLP-1s, preworkout supplements, and more
13 new recipes, for a total of 89 ready-to-use recipes
Updated references throughout
New case studies about successful fueling practices
With over 30 years of guiding athletes and active individuals, Nancy Clark’s Sports Nutrition Guidebook has proven itself to be the trusted resource for safe and effective guidance. The changes made in the seventh edition reflect the authors’ dedication to keeping information relevant to the needs of athletes today.

Whether you are an athlete at the highest levels of competition or are simply looking to fuel an active lifestyle, Nancy Clark’s Sports Nutrition Guidebook, Seventh Edition, is the essential information you need to make healthy and informed dietary decisions.

Foundations of Sport and Exercise Psychology (With Online Resource)(文景書局)

ISBN: 9781718239814　Year: 2028　Editon: 9 　Price: US$ 159.00
Author: Robert S. Weinberg
A b s t r a c t


Foundations of Sport and Exercise Psychology begins with an exploration of the field’s origins, key concepts, research development, and career options available. After this introduction, the text shifts to personal factors that affect performance and behavior in sport, physical education, and exercise settings. It augments those concepts by factoring in situational circumstances that influence behavior, group interaction and processes, and the use of psychological techniques to help people perform more effectively. Students will gain critical insights into the role psychological factors play in health and exercise and the psychological consequences of participation in sport and physical activity.

In-depth learning aids such as sidebars and key points feature relevant research, provide practical examples, and highlight crucial information. At the end of each chapter, a summary, list of key terms, review questions, and critical thinking questions are provided. Additionally, students have access to over 175 online learning activities to apply their understanding in HKPropel. Flash cards, guided notes, key term quizzes, scenarios, and activity ideas are all provided in one user-friendly, interactive platform. Many of the activities offer compelling audio and video clips that reveal how sport psychology consultants communicate with athletes and coaches to improve athletic experiences. These clips feature esteemed experts from the field discussing concepts that they have studied and refined during their professional careers.

The updated ninth edition of Foundations of Sport and Exercise Psychology continues to ensure that students are well equipped to enter the field of sport and exercise psychology, fully prepared for the challenges they may encounter as well as the possibilities.

Hockey Skating(文景書局)

ISBN: 9781718240414　Year: 2028 　Price: US$ 29.95
Author: Danielle Fujita
A b s t r a c t


As hockey evolves, players require more strength, power, and agility to keep up with the fast-paced game. If they cannot combine skating skills with endurance and efficiency, they will be left behind. Hockey Skating breaks down vital skating techniques into their simplest form so players and coaches can build a strong foundation and dominate on the ice.

By honing their skating skills, players can improve their overall in-game performance. Sharing techniques taught in the NHL, this book helps players and coaches assess strengths and weaknesses, then tailor their training to ensure continued development. The book includes the following:

A drill finder organized by skill level and areas needing improvement
Quotes from pro hockey players emphasizing the value of skating skills
Coaching tips, technique tips, and common mistakes to look out for
Variations to change the difficulty level of drills
Skating for hockey is unlike any other form of skating; it requires a unique set of skills and techniques to keep players powerful and efficient as they navigate the ice. Guidance from the pros will push players to challenge themselves and focus on weak areas that need attention.

Hockey Skating is a key resource for both players and coaches. With a strong skating foundation, players can build their repertoire of skills and execute each one with precision when the puck drops.

Motor Learning and Development (With Online Resource)(文景書局)

ISBN: 9781718248830　Year: 2028　Editon: 4 　Price: US$ 139.00

A b s t r a c t


Motor Learning and Development, Fourth Edition, also has related online activities and video clips delivered through HKPropel that are designed to encourage critical thinking and application of concepts. Lab activities, which can be assigned by instructors in HKPropel, require students to complete hands-on assignments and draw conclusions. Over 90 videos demonstrate people of various ages, including infants, completing motor tasks so students can observe and assess movements throughout the life span firsthand.

Other learning aids within the book include chapter objectives, glossary terms, sidebars, and supplemental activities to emphasize the evolution from research to practice. Opening vignettes in each chapter demonstrate the breadth of professions that use research in motor behavior.

Motor Learning and Development, Fourth Edition, offers a foundation for understanding how humans acquire and continue to develop their movement skills throughout the life span.

Exercise and Physical Activity for Older Adults(文景書局)

ISBN: 9781718228399　Year: 2028　Editon: 2 　Price: US$ 109.00
Author: Danielle R. Bouchard
A b s t r a c t


Expanded research on the physiological and physical implications of aging is presented in this edition, with a focus on study outcomes and their practical application in optimizing healthy aging. The latest edition of this text also features the following:

Additional content on key topics such as frailty, strategies to challenge balance, and osteogenic exercise paradigms
Coverage of new realities including access to exercise opportunities online
New case studies that make information actionable by applying concepts to real-world scenarios
Reorganized content that offers a more accessible path to understanding complex topics
Chapter objectives, end-of-chapter summaries, and review questions highlight key concepts and promote learning retention. Behavior Check sidebars look at the impacts of aging on behavior, how behavior affects physical health and activity, and how changes in behavior can improve everyday living. Functional Fitness Checkup sidebars focus on the performance of daily movements that are vital for older adults who want to maintain their physical independence. Putting It Into Practice elements provide examples of real-life application of the concepts presented, facilitating a practical understanding of how to use the content to benefit clients.

Exercise and Physical Activity for Older Adults, Second Edition, is a definitive resource for students and health care professionals who study physical aging, conduct clinical research, or work with older adults as clients and patients. The text helps readers understand the aging process and its effects on movement, exercise, and other dimensions of life.

Motor Control and Learning: A Behavioral Emphasis(文景書局)

ISBN: 9781718215986　Year: 2028　Editon: 7 　Price: US$ 139.00
Author: Richard A. Schmidt
A b s t r a c t


The seventh edition has been substantially updated with new and revised content supported by citations and current research across all areas covered throughout the text. Updates to the seventh edition include the following:

New chapters discussing how humans process complex information as well as future directions and trends in motor behavior
A greater variety of examples of application and research tasks
New and expanded sidebars exploring key early research developments and their legacy in modern research
Throughout the book, art and practical examples are included to elucidate complex topics. Sidebars featuring historical perspectives, classic research, and examples of real-world applications highlight the importance of motor control and learning research and bring attention to influential research studies and pioneers. End-of-chapter summaries and student assignments reinforce important concepts and terms and provide review opportunities. Related online narratives and learning activities from Motor Control in Everyday Actions that correspond with the chapters in the book give students additional opportunities to analyze how research in motor learning and control can be expanded and applied in everyday settings.

Motor Control and Learning, Seventh Edition, reveals how skilled actions are controlled, learned, retained, and adapted through practice and experience

Yoga Beyond Boundaries: The 26 & 2 Series for Modern Practitioners(文景書局)

ISBN: 9781718252141　Year: 2028 　Price: US$ 26.95
Author: Joseph Encinia
A b s t r a c t


Honoring the tradition of yoga while embracing accessibility is the mission behind Yoga Beyond Boundaries: The 26 & 2 Series for Modern Practitioners. Written for new students and experienced practitioners alike, this book reimagines the 26 & 2 series with an emphasis on inclusive guidance for the modern yogi.

Making no distinction between teacher and student, Yoga Beyond Boundaries opts to bridge the gap between the traditional methods and the modern need for more flexible options. With precise anatomical guidance, clear instructions, and general modifications, this text will help you practice independently anytime and anywhere. Here’s what the book provides:

Introduction to fundamental pillars of yoga practice
Explanation of the 26 & 2 series
Expert instruction in the 26 postures (asanas) and breathing techniques (pranayamas)
Six sample sequences with varied timing
Specific modifications for students with disabilities
Modifications for prenatal and postnatal practitioners
Variations, refinements, advancements, and adjustments for each pose

Understanding the complex nature of your anatomy is essential to leading yourself through safe and effective practice. While understanding anatomy and alignment is crucial, you will also be encouraged to think about how this practice goes beyond the physical asanas. You will gain an understanding of not only the yoga fundamentals but also the ways that poses and practices can be adapted to meet the needs of your students or your own body.

The Return to Sport Guidebook: Advancing the Athlete from Rehab to Peak Performance(文景書局)

ISBN: 9781718220201　Year: 2028 　Price: US$ 44.95
Author: Trevor Rappa
A b s t r a c t


Bridging the gap between acute physical therapy and sport performance, The Return to Sport Guidebook: Advancing the Athlete From Rehab to Peak Performance guides strength and conditioning coaches through the process of rebuilding athlete strength, power, speed, and agility for both upper- and lower-body injuries. Unlike other resources that provide philosophies and theoretical approaches, this book includes actionable steps such as sample programs and case studies.

In the early chapters you’ll explore the rationale for approaching return to sport (RTS), including the role of the strength and conditioning professional, the impact of pain on the healing process, and the different phases of rebuilding after an injury. Later, the authors provide foundational movement skills that athletes need to master. Images accompany these descriptions, making it easy to reference when working with an athlete.

After laying the foundation of RTS rationale and basic movement types, coaches will find detailed sample programs and progressions to use with their athletes. The upper- and lower-body programs take you through all the phases of rebuilding, maximizing performance while reducing the risk of reinjury.

With 84 lower-body and 50 upper-body exercises, The Return to Sport Guidebook is an invaluable resource for any coach looking to effectively guide athletes through their rehabilitation journey. Each exercise includes rehab considerations, making it easy to identify when the exercise may be best used and with what injury types. A sample ACL rehab program with descriptions of exercises and drills used throughout the RTS progression is provided.

The return-to-sport process is a long and challenging one. By implementing the exercises and programs in this guidebook, strength and conditioning coaches can feel confident that they are helping their athletes safely rebuild and return to the court or field.

SM05-530 The Road to Medicare for All: A Call to Action(文景書局)

現貨供應 ISBN: 9781041107187　Year: 2027 　Price: GBP 25.99
Author: Nancy J. Altman
SM01-530 Problems and Solutions in Medical Physics: Nuclear Medicine Physics(文景書局)

現貨供應 ISBN: 9781041071662　Year: 2027　Editon: 2 　Price: GBP 145.99
Author: Kwan Hoong Ng
SD18-530 Governing for Sustainable Development: 21st Century Challenges and Principles(文景書局)

現貨供應 ISBN: 9781032015880　Year: 2027 　Price: GBP 43.99
Author: Meri Juntti
SD05-530 Context-Aware, Real-Time Fleet Management: Next-Generation Platforms for Emergency Services(文景書局)

現貨供應 ISBN: 9781041172147　Year: 2027 　Price: GBP 55.99
Author: Salvatore Gariuolo
SD04-530 Handbook of Porphyrin Science: With Applications to Chemistry, Physics, Materials Science, Engineering, Biology and Medicine - Volume 47: Nir-Responsive Porphyrinoids(文景書局)

現貨供應 ISBN: 9789819832446　Year: 2027 　Price: US$ 138.00
Author: Karl M Kadish
SB02-530 Twentieth Century America in the Society of States: Ascendant Power.(文景書局)

現貨供應 ISBN: 9781041002024　Year: 2027 　Price: GBP 43.99
Author: Cornelia Navari
SB01-530 Reconciling Trade and Environmental Conflicts in International Law: WTO Agreements and the Cartagena Protocol on Biosafety(文景書局)

現貨供應 ISBN: 9780367180959　Year: 2027 　Price: GBP 171.99
Author: Jingjing Zhao
SA45-530 Kinetic Anatomy With HKPropel Access(文景書局)

現貨供應 ISBN: 9781718241237　Year: 2027　Editon: 5 　Price: US$ 124.00
Author: Rachel M. Koldenhoven
A b s t r a c t


Readers of Kinetic Anatomy, Fifth Edition, will learn what structures are involved in movement and how those structures should function, allowing them to identify problems and correct them to enhance physical activity. Anyone interested in how their body functions during physical activity and how overuse or misuse can affect certain anatomical structures will benefit from this book.

SA14-530 Practical Guide to Exercise Physiology With Web Resource: The Science of Exercise Training and Performance Nutrition(文景書局)

現貨供應 ISBN: 9781718239630　Year: 2027　Editon: 3 　Price: US$ 84.00
Author: Bob Murray
A b s t r a c t


ractical Guide to Exercise Physiology, Third Edition, takes a straightforward approach to teaching students and health and fitness professionals the fundamentals of exercise physiology, metabolism, and nutrition. Vivid medical illustrations make this a clear and easy-to-follow resource on the basic principles of exercise physiology.

The text explores trending fitness concepts such as HIIT, periodization, and retraining. The third edition of Practical Guide to Exercise Physiology has been updated throughout with user-friendly examples and new references to further support the readers’ learning. Key updates include these:

A new chapter on training during pregnancy
A new chapter discussing training masters athletes
Refreshed Performance Nutrition Spotlights elements, which offer advice and tips on using nutrition to support adaptations and improve performance
Updated artwork and photos that provide visual learning opportunities
Revisions to the Index of Common Questions From Clients, which collects the most common inquiries from clients and points to the corresponding chapter where each of those topics is covered, helping readers to quickly access the information

SA14-530 Heart Rate Variability: Science and Strategies for Peak Performance(文景書局)

現貨供應 ISBN: 9781718236097　Year: 2027 　Price: US$ 39.95
Author: Sylvain Laborde
A b s t r a c t


Heart rate variability (HRV) is a valuable tool used to assess cardiac function, evaluate mental and emotional well-being, and—when used by athletes and coaches—optimize training based on each athlete’s unique data.

Written by a world-renowned author team, Heart Rate Variability: Science and Strategies for Peak Performance introduces the fundamentals of HRV and provides practical guidance on how to measure and interpret HRV data, train smarter, prevent injuries, manage stress, and improve overall health.

With coverage spanning everything from factors affecting HRV to ways to enhance training, this book will help coaches, trainers, and athletes appreciate just how much performance can be influenced by this physiological measurement. Explanations of data collection, interpretation, and application to training are included, making it easy to take action based on what you learn. Physical monitoring isn’t the only thing HRV data can be used for; the authors also describe how mental training can be used jointly with HRV measurements to enhance performance and manage psychological stress.

SA14-530 Lesson Planning for Skills-Based Elementary Health Education (With Online Resource)(文景書局)

現貨供應 ISBN: 9781718240155　Year: 2027　Editon: 2 　Price: US$ 69.00
Author: Holly Alperin
A b s t r a c t


Lesson Planning for Skills-Based Elementary Health Education, Second Edition With Web Resource, is a highly practical resource for elementary health educators looking for innovative, engaging ways to implement health education.

The text offers effective skills-based learning activities, lessons, units, and assessments for your classroom that you can use as they are or with modifications to meet the needs of your students. You can use this text to build a completely new curriculum or to supplement your existing curriculum, providing a smooth transition from a content-based approach to a skills-based approach. The authors explain the rationale and foundation for making that transition, putting the lesson plans, activities, and assessments into context as you learn how to implement a skills-based approach.

SA14-530 Research Methods and Design in Sport Management(文景書局)

ISBN: 9781718240223　Year: 2027　Editon: 3 　Price: US$ 132.00
Author: Damon P.S. Andrew
A b s t r a c t


This third edition exposes readers to the latest developments in sport research and emphasizes the importance of theoretical grounding and advanced statistical techniques, making the book more relevant to both academic and applied audiences.

To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature links students to relevant articles excerpted from the Journal of Sport Management and Sport Management Education Journal to serve as supplemental learning scenarios.

Research Methods and Design in Sport Management, Third Edition, is a valuable tool for anyone looking to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.

SA14-530 The Art of Ultrarunning: Tried & Tested Strategies for Long-Distance Runners(文景書局)

現貨供應 ISBN: 9781718252431　Year: 2027 　Price: US$ 24.95
Author: Ian Sharman
A b s t r a c t


The Art of Ultrarunning: Tried & Tested Strategies for Long-Distance Runners compiles coaching strategies with illustrative stories from professional ultrarunners to create a convenient resource to help you improve your running. An elite-level racer and coach, author Ian Sharman provides practical guidance for runners at all levels; whether you are at the back of the pack or are going for gold, there’s something to learn from his decades of experience.

As a long-distance runner, you know that the hurdles faced on the course aren’t always physical. This book places an emphasis on the mental and tactical challenges of long-distance running, covering training, racing, and longevity. Dive into the most difficult and complex elements of ultrarunning, with stories and insights from famous ultrarunners:

Zach Bitter
Jeff Browning
Courtney Dauwalter
Ellie Greenwood
Liza Howard
Annie Hughes
Anton Krupicka
Karl Meltzer
Mike Wardian
Explore the philosophies and strategies used by Sharman throughout his time as an ultrarunner and coach. Part I discusses key training methods, some of which have been widely misunderstood—until now. Part II delves into practical ways to improve your racing technique. Part III looks beyond racing and offers advice on how to grow in the sport and how to keep enjoying it for the long term.

SA14-530 Evidence-Based Practice in Athletic Training (With Online Resource)(文景書局)

ISBN: 9781718238565　Year: 2027　Editon: 2 　Price: US$ 89.00
Author: Scot Raab
A b s t r a c t


The updated second edition has an expanded depth of content appropriate for master’s level education and includes a new chapter discussing types of artificial intelligence and its use in the field of athletic training. Also included are new case examples that lead readers step by step through the research process, offering the chance for further comprehension and practice. Related online content includes additional case studies and links to research resources.

The most beneficial resource of its kind, this text encourages students and current certified athletic trainers to ask meaningful questions, gain the knowledge they need for excelling in future practice, and rise to the top of their profession.

Evidence-Based Practice in Athletic Training will help current and future athletic trainers provide the most appropriate and effective care for their athletes and clients.

SA14-530 Exercise Physiology: Human Bioenergetics and Its Applications(文景書局)

ISBN: 9781718235823　Year: 2027　Editon: 6 　Price: US$ 160.00
Author: George A. Brooks
A b s t r a c t


xercise Physiology: Human Bioenergetics and Its Applications, Sixth Edition, provides advanced exercise physiology students with the high-level background information needed to excel in the field of exercise physiology. With guidance from expert authors at the forefront of exercise physiology, explore the interrelationship of exercise, metabolism, and energy storage.

With special attention devoted to revisions that add clarity and consistency throughout the text, the sixth edition also contains a wealth of other updates:

More information on the lactate shuttle theory—from lead author George Brooks, the developer of the concept
Updated content covering metaboreflex, lipid metabolism, and pulmonary ventilation
Expanded discussion of the control of gene expression of muscle protein
New content on diseases and guidelines on prevention and management
Updated information on metabolite homeostasis

Often referred to as the “bible of the field,” Exercise Physiology: Human Bioenergetics and Its Applications unpacks the principles of bioenergetics, taking readers through the mechanisms of performance as determined by physical and chemical factors. The evolution of exercise physiology as a field is traced back through history, framing present-day breakthroughs through the lens of historical practices. Readers will investigate the capabilities and limits of human physical function, examining exercise not just from a high-performance perspective but also in terms of health benefits.

SA14-530 Sport Public Relations With HKPropel Access(文景書局)

現貨供應 ISBN: 9781718235571　Year: 2027　Editon: 4 　Price: US$ 114.00
Author: G. Clayton Stoldt
A b s t r a c t


The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges.

Featuring an all-new full-color presentation, the fourth edition includes updated content:

Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital world
Focused discussion on name, image, and likeness (NIL) issues and athlete branding
New social media usage statistics, information about new trends in short-form content, and a case study on Gymshark’s influencer marketing strategy
Reinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenario
Information on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagement
A semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign plan

SA14-530 Instructing Hatha Yoga With HKPropel Access(文景書局)

ISBN: 9781718241152　Year: 2027　Editon: 3 　Price: US$ 34.95
Author: Diane M. Ambrosini
A b s t r a c t


Yoga instructors are responsible for meeting the needs of diverse student groups, providing appropriate and accessible class experiences for all students. Instructing Hatha Yoga covers all aspects of confident and sound hatha yoga instruction so that teachers can more consciously help students adapt and vary each asana to best meet their needs.

The third edition includes content such as the following:

A wider range of variations for most asanas, including chair-based seated options
Updated cues, with an emphasis on an inviting tone and language that is inclusive and accessible
New guidance on best practices for teaching yoga online
Simplified kinematic charts to help demonstrate the positioning and muscular recruitment used in each asana
Updates to the five provided full-class outlines

Master teacher and author Diane Ambrosini retains her original emphasis on simple cues for bringing students into optimal alignment and deeper mental focus and detailed instructions for making safe and effective hands-on assists and variations of yoga poses. The book highlights issues of importance to even the most experienced instructors, including creating a safe and comfortable learning environment, structuring a class, teaching pranayama (breath work), and handling personal integrity and ethics.

SA14-530 Lesson Planning for Skills-Based Secondary Health Education With Web Resource(文景書局)

現貨供應 ISBN: 9781718235465　Year: 2027　Editon: 2 　Price: US$ 69.00
Author: Sarah Benes
A b s t r a c t


A practical resource for middle school and high school health educators, Lesson Planning for Skills-Based Secondary Health Education, Second Edition With Web Resource, offers field-tested ways to implement a skills-based approach to health education.

Renowned authors Sarah Benes and Holly Alperin, together with leading health educators, present the rationale and foundation for a skills-based approach while offering practical examples, tools, resources, assessments, and strategies to support teachers. This text can serve as a blueprint for creating an entirely new curriculum or as a supplement to existing programs, helping educators make a seamless shift from a content-based approach to a skills-based one.

The second edition features updates such as these:

New units organized by health skills, with 70 new lessons to choose from and use in your class right away
Alignment with the 2024 SHAPE America National Health Education Standards
Reproducible student worksheets that are modifiable and available in both English and Spanish
The online web resource contains downloadable, editable supplemental materials and includes all the lessons and materials from the first edition for an additional 64 lesson plans. Online content can be accessed through a QR code found in the front of the book.

This text is an ideal companion to The Essentials of Teaching Health Education, Third Edition, a foundational text by Benes and Alperin that presents teaching and assessment strategies for planning and implementing a skills-based approach to teaching health education. Together, these two books can help educators effectively teach skills-based health education from day one.

SA14-530 Pilates Teacher's Toolkit, The with Online Resource(文景書局)

ISBN: 9781718227897　Year: 2027 　Price: US$ 42.95
Author: Jennifer Morley
A b s t r a c t


Pilates teachers employ a variety of skills in their daily practice, many of which are not explicitly included in training programs. The Pilates Teacher’s Toolkit explores these essential skills and creates growth opportunities for both your business and teaching repertoire.

Director of Drexel University’s Pilates studio and teacher training program, Jennifer Morley is uniquely situated to discuss the skills at the intersection of personal growth as a Pilates teacher and commercial advancement as a Pilates business owner. Designed as an interactive resource, this book is packed full of activities that will encourage reflection and assist in application. Featured in the book and also available for download online, these activities include journal prompts and meditations (to help you think about your practice in the abstract) as well as goal-oriented activities to encourage completion of tasks like updating the language on your website or creating a policy to address an issue in your studio. Additionally, explanations of five different types of cueing, and how to use them with clients, help you refresh your class instruction.

Split into three sections, the book takes you through different aspects of your toolkit. The first section guides you to think about the culture you want to create and helps you cultivate skills to align your values with your actions. Next, you’ll explore pedagogy—this is the why and how of your teaching! You will take time to think about your intended outcomes and develop actionable objectives and processes to better serve your clients. Business is the focus of the last section, exploring key components of running a successful business, including financial planning, marketing, and policy.

頁數： 1 / 709
Search Engine Powered by Google
Google
Search WWW Search winjoin.com.tw
文 景 書 局 有 限 公 司
門市營業時間: 8:30 ~ 18:00
地址：
 台北市和平東路一段91號4樓
電話：
 (02) 2391-4280 / 2394-2749
E-mail :
winjoin@ms12.hinet.net
傳真：
 (02) 2394-3103 / 2322-2676
轉載之資料版權為原著作者所有，若有版權問題敬請與我們連繫，我們會迅速更正