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SA45-530 Kinetic Anatomy With HKPropel Access(文景書局)

現貨供應 ISBN: 9781718241237　Year: 2027　Editon: 5 　Price: US$ 124.00
Author: Rachel M. Koldenhoven
A b s t r a c t


Readers of Kinetic Anatomy, Fifth Edition, will learn what structures are involved in movement and how those structures should function, allowing them to identify problems and correct them to enhance physical activity. Anyone interested in how their body functions during physical activity and how overuse or misuse can affect certain anatomical structures will benefit from this book.

SA14-530 Practical Guide to Exercise Physiology With Web Resource: The Science of Exercise Training and Performance Nutrition(文景書局)

現貨供應 ISBN: 9781718239630　Year: 2027　Editon: 3 　Price: US$ 84.00
Author: Bob Murray
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ractical Guide to Exercise Physiology, Third Edition, takes a straightforward approach to teaching students and health and fitness professionals the fundamentals of exercise physiology, metabolism, and nutrition. Vivid medical illustrations make this a clear and easy-to-follow resource on the basic principles of exercise physiology.

The text explores trending fitness concepts such as HIIT, periodization, and retraining. The third edition of Practical Guide to Exercise Physiology has been updated throughout with user-friendly examples and new references to further support the readers’ learning. Key updates include these:

A new chapter on training during pregnancy
A new chapter discussing training masters athletes
Refreshed Performance Nutrition Spotlights elements, which offer advice and tips on using nutrition to support adaptations and improve performance
Updated artwork and photos that provide visual learning opportunities
Revisions to the Index of Common Questions From Clients, which collects the most common inquiries from clients and points to the corresponding chapter where each of those topics is covered, helping readers to quickly access the information

SA14-530 Heart Rate Variability: Science and Strategies for Peak Performance(文景書局)

現貨供應 ISBN: 9781718236097　Year: 2027 　Price: US$ 39.95
Author: Sylvain Laborde
A b s t r a c t


Heart rate variability (HRV) is a valuable tool used to assess cardiac function, evaluate mental and emotional well-being, and—when used by athletes and coaches—optimize training based on each athlete’s unique data.

Written by a world-renowned author team, Heart Rate Variability: Science and Strategies for Peak Performance introduces the fundamentals of HRV and provides practical guidance on how to measure and interpret HRV data, train smarter, prevent injuries, manage stress, and improve overall health.

With coverage spanning everything from factors affecting HRV to ways to enhance training, this book will help coaches, trainers, and athletes appreciate just how much performance can be influenced by this physiological measurement. Explanations of data collection, interpretation, and application to training are included, making it easy to take action based on what you learn. Physical monitoring isn’t the only thing HRV data can be used for; the authors also describe how mental training can be used jointly with HRV measurements to enhance performance and manage psychological stress.

SA14-530 Lesson Planning for Skills-Based Elementary Health Education (With Online Resource)(文景書局)

現貨供應 ISBN: 9781718240155　Year: 2027　Editon: 2 　Price: US$ 69.00
Author: Holly Alperin
A b s t r a c t


Lesson Planning for Skills-Based Elementary Health Education, Second Edition With Web Resource, is a highly practical resource for elementary health educators looking for innovative, engaging ways to implement health education.

The text offers effective skills-based learning activities, lessons, units, and assessments for your classroom that you can use as they are or with modifications to meet the needs of your students. You can use this text to build a completely new curriculum or to supplement your existing curriculum, providing a smooth transition from a content-based approach to a skills-based approach. The authors explain the rationale and foundation for making that transition, putting the lesson plans, activities, and assessments into context as you learn how to implement a skills-based approach.

SA14-530 Research Methods and Design in Sport Management(文景書局)

現貨供應 ISBN: 9781718240223　Year: 2027　Editon: 3 　Price: US$ 132.00
Author: Damon P.S. Andrew
A b s t r a c t


This third edition exposes readers to the latest developments in sport research and emphasizes the importance of theoretical grounding and advanced statistical techniques, making the book more relevant to both academic and applied audiences.

To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature links students to relevant articles excerpted from the Journal of Sport Management and Sport Management Education Journal to serve as supplemental learning scenarios.

Research Methods and Design in Sport Management, Third Edition, is a valuable tool for anyone looking to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.

SA14-530 Evidence-Based Practice in Athletic Training (With Online Resource)(文景書局)

現貨供應 ISBN: 9781718238565　Year: 2027　Editon: 2 　Price: US$ 89.00
Author: Scot Raab
A b s t r a c t


The updated second edition has an expanded depth of content appropriate for master’s level education and includes a new chapter discussing types of artificial intelligence and its use in the field of athletic training. Also included are new case examples that lead readers step by step through the research process, offering the chance for further comprehension and practice. Related online content includes additional case studies and links to research resources.

The most beneficial resource of its kind, this text encourages students and current certified athletic trainers to ask meaningful questions, gain the knowledge they need for excelling in future practice, and rise to the top of their profession.

Evidence-Based Practice in Athletic Training will help current and future athletic trainers provide the most appropriate and effective care for their athletes and clients.

SA14-530 Exercise Physiology: Human Bioenergetics and Its Applications(文景書局)

現貨供應 ISBN: 9781718235823　Year: 2027　Editon: 6 　Price: US$ 160.00
Author: George A. Brooks
A b s t r a c t


xercise Physiology: Human Bioenergetics and Its Applications, Sixth Edition, provides advanced exercise physiology students with the high-level background information needed to excel in the field of exercise physiology. With guidance from expert authors at the forefront of exercise physiology, explore the interrelationship of exercise, metabolism, and energy storage.

With special attention devoted to revisions that add clarity and consistency throughout the text, the sixth edition also contains a wealth of other updates:

More information on the lactate shuttle theory—from lead author George Brooks, the developer of the concept
Updated content covering metaboreflex, lipid metabolism, and pulmonary ventilation
Expanded discussion of the control of gene expression of muscle protein
New content on diseases and guidelines on prevention and management
Updated information on metabolite homeostasis

Often referred to as the “bible of the field,” Exercise Physiology: Human Bioenergetics and Its Applications unpacks the principles of bioenergetics, taking readers through the mechanisms of performance as determined by physical and chemical factors. The evolution of exercise physiology as a field is traced back through history, framing present-day breakthroughs through the lens of historical practices. Readers will investigate the capabilities and limits of human physical function, examining exercise not just from a high-performance perspective but also in terms of health benefits.

SA14-530 Sport Public Relations With HKPropel Access(文景書局)

現貨供應 ISBN: 9781718235571　Year: 2027　Editon: 4 　Price: US$ 114.00
Author: G. Clayton Stoldt
A b s t r a c t


The textbook presents essential topics such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with real-world case studies, updated statistics, and contemporary examples that reflect current industry practices and challenges.

Featuring an all-new full-color presentation, the fourth edition includes updated content:

Sidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital world
Focused discussion on name, image, and likeness (NIL) issues and athlete branding
New social media usage statistics, information about new trends in short-form content, and a case study on Gymshark’s influencer marketing strategy
Reinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenario
Information on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagement
A semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign plan

SA14-530 Instructing Hatha Yoga With HKPropel Access(文景書局)

現貨供應 ISBN: 9781718241152　Year: 2027　Editon: 3 　Price: US$ 34.95
Author: Diane M. Ambrosini
A b s t r a c t


Yoga instructors are responsible for meeting the needs of diverse student groups, providing appropriate and accessible class experiences for all students. Instructing Hatha Yoga covers all aspects of confident and sound hatha yoga instruction so that teachers can more consciously help students adapt and vary each asana to best meet their needs.

The third edition includes content such as the following:

A wider range of variations for most asanas, including chair-based seated options
Updated cues, with an emphasis on an inviting tone and language that is inclusive and accessible
New guidance on best practices for teaching yoga online
Simplified kinematic charts to help demonstrate the positioning and muscular recruitment used in each asana
Updates to the five provided full-class outlines

Master teacher and author Diane Ambrosini retains her original emphasis on simple cues for bringing students into optimal alignment and deeper mental focus and detailed instructions for making safe and effective hands-on assists and variations of yoga poses. The book highlights issues of importance to even the most experienced instructors, including creating a safe and comfortable learning environment, structuring a class, teaching pranayama (breath work), and handling personal integrity and ethics.

SA14-530 Lesson Planning for Skills-Based Secondary Health Education With Web Resource(文景書局)

現貨供應 ISBN: 9781718235465　Year: 2027　Editon: 2 　Price: US$ 69.00
Author: Sarah Benes
A b s t r a c t


A practical resource for middle school and high school health educators, Lesson Planning for Skills-Based Secondary Health Education, Second Edition With Web Resource, offers field-tested ways to implement a skills-based approach to health education.

Renowned authors Sarah Benes and Holly Alperin, together with leading health educators, present the rationale and foundation for a skills-based approach while offering practical examples, tools, resources, assessments, and strategies to support teachers. This text can serve as a blueprint for creating an entirely new curriculum or as a supplement to existing programs, helping educators make a seamless shift from a content-based approach to a skills-based one.

The second edition features updates such as these:

New units organized by health skills, with 70 new lessons to choose from and use in your class right away
Alignment with the 2024 SHAPE America National Health Education Standards
Reproducible student worksheets that are modifiable and available in both English and Spanish
The online web resource contains downloadable, editable supplemental materials and includes all the lessons and materials from the first edition for an additional 64 lesson plans. Online content can be accessed through a QR code found in the front of the book.

This text is an ideal companion to The Essentials of Teaching Health Education, Third Edition, a foundational text by Benes and Alperin that presents teaching and assessment strategies for planning and implementing a skills-based approach to teaching health education. Together, these two books can help educators effectively teach skills-based health education from day one.

SA14-530 Pilates Teacher's Toolkit, The with Online Resource(文景書局)

現貨供應 ISBN: 9781718227897　Year: 2027 　Price: US$ 42.95
Author: Jennifer Morley
A b s t r a c t


Pilates teachers employ a variety of skills in their daily practice, many of which are not explicitly included in training programs. The Pilates Teacher’s Toolkit explores these essential skills and creates growth opportunities for both your business and teaching repertoire.

Director of Drexel University’s Pilates studio and teacher training program, Jennifer Morley is uniquely situated to discuss the skills at the intersection of personal growth as a Pilates teacher and commercial advancement as a Pilates business owner. Designed as an interactive resource, this book is packed full of activities that will encourage reflection and assist in application. Featured in the book and also available for download online, these activities include journal prompts and meditations (to help you think about your practice in the abstract) as well as goal-oriented activities to encourage completion of tasks like updating the language on your website or creating a policy to address an issue in your studio. Additionally, explanations of five different types of cueing, and how to use them with clients, help you refresh your class instruction.

Split into three sections, the book takes you through different aspects of your toolkit. The first section guides you to think about the culture you want to create and helps you cultivate skills to align your values with your actions. Next, you’ll explore pedagogy—this is the why and how of your teaching! You will take time to think about your intended outcomes and develop actionable objectives and processes to better serve your clients. Business is the focus of the last section, exploring key components of running a successful business, including financial planning, marketing, and policy.

Unlocking Triathlon: Training Plans and Coaching Support for a Confident Race Day(文景書局)

ISBN: 9781718245686　Year: 2027 　Price: US$ 24.95

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Unlocking Triathlon is the ultimate tool every triathlete needs leading up to race day. Whether you have experience with one sport or all three, this guide aims to meet you where you are and build from there.

Maybe you have already completed your first triathlon but feel like you have more to learn, or maybe this will be your debut race; either way, the information provided within this book will supplement the experience you already have and fill in the gaps across swimming, biking, and running. Author Alison Freeman is a triathlete, writer, and USA Triathlon Level III Coach who specializes in guiding beginner and intermediate athletes through their first triathlon experiences.

This book equips you to train smarter, with skill and fitness development tailored to your goals, and prepares you for the details of race weekend: fueling, transitions, packing lists, and more. Use the highly structured training plans for sprint-, Olympic-, and half-distances to build the ideal season, with customization options to focus on areas in which you will need extra support.

With essential training and skill techniques for swimming, cycling, and running, alongside race preparation, gear selection, plan adjustments, and training strategies, Unlocking Triathlon is your go-to guide for all things triathlon.

The Art of Ultrarunning: Tried & Tested Strategies for Long-Distance Runners(文景書局)

ISBN: 9781718252431　Year: 2027 　Price: US$ 24.95
Author: Ian Sharman
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The Art of Ultrarunning: Tried & Tested Strategies for Long-Distance Runners compiles coaching strategies with illustrative stories from professional ultrarunners to create a convenient resource to help you improve your running. An elite-level racer and coach, author Ian Sharman provides practical guidance for runners at all levels; whether you are at the back of the pack or are going for gold, there’s something to learn from his decades of experience.

As a long-distance runner, you know that the hurdles faced on the course aren’t always physical. This book places an emphasis on the mental and tactical challenges of long-distance running, covering training, racing, and longevity. Dive into the most difficult and complex elements of ultrarunning, with stories and insights from famous ultrarunners:

Zach Bitter
Jeff Browning
Courtney Dauwalter
Ellie Greenwood
Liza Howard
Annie Hughes
Anton Krupicka
Karl Meltzer
Mike Wardian
Explore the philosophies and strategies used by Sharman throughout his time as an ultrarunner and coach. Part I discusses key training methods, some of which have been widely misunderstood—until now. Part II delves into practical ways to improve your racing technique. Part III looks beyond racing and offers advice on how to grow in the sport and how to keep enjoying it for the long term.

Statistics in Kinesiology(文景書局)

ISBN: 9781718227675　Year: 2027　Editon: 6 　Price: US$ 89.00
Author: Joseph P. Weir
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Statistics in Kinesiology, Sixth Edition, offers students in kinesiology and exercise science programs a unique introduction to the statistics concepts and techniques relevant to their specific field of study. Drawing from examples across kinesiology—including exercise physiology, biomechanics, physical education, and physical therapy—this essential text provides students with a statistical skill set that will enable them to analyze quantitative data and find answers to questions they will encounter in their specific disciplines.

Emphasis is placed on methods commonly seen in kinesiology, such as correlation and bivariate regression, t tests, analysis of variance (ANOVA), and the interpretation of interactions in factorial analyses of variance. The sixth edition incorporates fully updated content throughout the text, including the following:

A new chapter on statistical issues in kinesiology that provides students with a wider understanding of problems they may face in their calculations
Additional content on key topics such as logistic regression, analysis of ROC curves, equivalence testing, range restriction, and bootstrapping
Major updates to chapters on the fundamentals of statistical interference, multiple correlation and multiple regression, and clinical measures of association
Statistical software tools commonly used in kinesiology applications—such as JASP and G*Power—are briefly introduced, encouraging students to apply their knowledge of statistical procedures to generate and interpret computer results with confidence and ease. Throughout the text, sample problems provide an opportunity for students to put the concepts into practice.

Coaching Flag Football(文景書局)

ISBN: 9781718244870　Year: 2027 　Price: US$ 27.95
Author: Joshua Saunders
A b s t r a c t


Flag football is growing rapidly at every level of the sport. Youth league participation is surging, middle school and high school programs are blossoming across the country, college programs are emerging, and the sport will make its debut at the 2028 Olympic Games in Los Angeles. Now all these new players and teams need capable, knowledgeable coaches to teach and lead them.

Joshua Saunders and Matt Hernandez, two of the nation’s premier coaches in the sport, have written a book that provides precisely the information and guidance those coaches need. Coaching Flag Football is the most comprehensive guide to building a successful program and guiding a winning team. The book helps flag football coaches master the basics and grasp the finer points of the game. It provides proven methods for developing players and managing a team, and details how to prepare and direct a squad to perform successfully in competition. Blending instruction, insights, and anecdotes, Coaching Flag Football is an informative, accessible, and engaging guide that will serve as an essential resource for coaches at every level of the sport.

Clinical Exercise Physiology: Exercise Management for Chronic Diseases and Special Populations (With Online Resource)(文景書局)

ISBN: 9781718239548　Year: 2027　Editon: 6 　Price: US$ 139.00
Author: Jonathan K Ehrman
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Each chapter in this sixth edition is revised and updated to include the latest research, clinical guidelines, and position statements from professional organizations. In addition, it incorporates the following new elements:

A new chapter on exercise and immunity helps readers understand the effects of exercise on prevention of and rehabilitation from respiratory tract infections, including COVID-19 and long COVID.
A new chapter on electrocardiogram (ECG) tests helps clinical exercise physiologists interpret results and review abnormalities that suggest disease.
The Index of Common Questions points to the corresponding chapter where each of those topics is covered, helping readers to quickly access the information.
In addition to sidebars throughout the text that emphasize critical information and practical application, the sixth edition also has online tools to support student learning. More than 60 case studies are presented in a SOAP note format so students can explore clinical evaluations, looking closely at subjective and objective data, assessments, and plans. Discussion questions and interactive key term flash cards foster better understanding and retention.

Endorsed by CEPA, CASES (formerly BASES), CEP-UP, BASA, and ESSA, Clinical Exercise Physiology, Sixth Edition, offers a contemporary review of the variety of diseases and conditions that students and professionals may encounter in the field. New and veteran clinical exercise physiologists, as well as those preparing for clinical exercise certification exams, will appreciate the in-depth coverage of the clinical populations that benefit from physical activity.

Beyond the Pose: Lessons From the Yamas and Niyamas for Mindful, Authentic Living(文景書局)

ISBN: 9781718258679　Year: 2027 　Price: US$ 21.95

A b s t r a c t


Throughout the book, the author describes the importance of each of these and why they are a vital part of a well-rounded yoga practice. Personal examples of how the yamas and niyamas have manifested in her own life shed light on these often-overlooked aspects of yoga philosophy. Reflections and journal prompts in each chapter also provide opportunities for you to look inward and consider how the yamas and niyamas play a role in your life.

The practice of yoga dates back 6,000 years and serves as a beautiful way to cultivate personal growth and develop a true sense of love for the self—which is reflected in the way we connect with others. Yoga often finds you when you need it most, and Beyond the Pose will be there, ready to help you navigate these essential elements of your yoga practice.

Science and Development of Muscle Hypertrophy(文景書局)

ISBN: 9781718258839　Year: 2027　Editon: 3 　Price: US$ 72.00
Author: Brad Schoenfeld
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Readers will explore the mechanisms of muscle development, how the body structurally and hormonally changes when exposed to stress, ways to most effectively design training programs, and nutritional guidelines for eliciting hypertrophic changes. The updated third edition has been completely revised to incorporate hundreds of new research articles to draw evidence-based insights to optimize muscle-building, including content such as the following:

A new chapter discussing the importance of an evidence-based approach to fitness
Updated perspectives on the mechanisms of muscle hypertrophy and their application to resistance training
A revised conceptualization explaining how the manipulation of resistance training variables influences hypertrophy
Discussion of additional dynamic and passive advanced muscle-building methods
Enhanced practical guidance on structuring hypertrophy-focused resistance training programs
Expanded discussion on protein and its role in muscle hypertrophy
Designed with readers in mind, the text contains sidebars discussing the latest research on hypertrophy and practical applications of the research provided. The subject index and author index can be used to easily find any topic or researcher. Readers will explore how genetic background, age, sex, and other factors have been shown to mediate the hypertrophic response to exercise, affecting both the rate and the total gain in lean muscle mass. Sample programs illustrate how to design a three- or four-day-per-week undulating periodized program and a modified linear periodized program for maximizing muscular development.

Science and Development of Muscle Hypertrophy, Third Edition, takes the guesswork out of muscle hypertrophy and presents the latest research with explanations and real-world applications. Anyone looking to maximize hypertrophic gains for themselves or their athletes or clients will benefit from this invaluable resource.

Individualized Training: A System for Designing Strength and Hypertrophy Programs(文景書局)

ISBN: 9781718239968　Year: 2027 　Price: US$ 32.95
Author: Tom Sheppard
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This resource covers the principles of program design, with the goal of helping you to write more effective, targeted resistance training programs for your athletes or for yourself. Taking an unbiased approach, it educates you on how to make informed decisions based on the goal or outcome of a program. You will learn the following:

Principles and tools for program design
Why each principle is important
When they are most beneficial to use
Who will benefit from them
How to apply them practically in a training setting
Detailed assessment is vital to creating an individualized training program, and the book provides an assessment protocol to create an athlete profile that you can use to guide your program design. This profile identifies the most effective type of program based on an individual’s abilities, needs, and goals. Individuals are unique in their training styles and preferences, so Individualized Training does not ask you to use someone else’s sample program. Instead, it provides a blueprint for you to develop your own programming based on specific goals.

As a resource for coaches and athletes, Individualized Training helps you assess what an individual needs from a training program, how to identify the factors shaping those needs, and how to create a program that addresses them. Rather than offering a dogmatic blueprint or claiming there is only one correct way to write programs, Individualized Training emphasizes that effective programming depends on understanding context, recognizing deficits, and learning how and when to apply a wide variety of tools. A good program is not built from every possible assessment, training split, exercise, or training method but from selecting the right options for the right person.

On the Inside Edge: Mastering Hockey's Mental Game (With Online Resource)(文景書局)

ISBN: 9781718239487　Year: 2027 　Price: US$ 26.95
Author: Ryan Hamilton
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Achieving excellence on the ice is a culmination of countless hours of physical training, but the importance of mental preparation cannot be overstated. On the Inside Edge: Mastering Hockey’s Mental Game explores the most important psychological aspects of the game, offering guidance based on the latest research in sport science as well as behind-the-scenes insights and observations.

Author Ryan Hamilton, an experienced sport psychology consultant, has helped the Tampa Bay Lightning win two (and counting) Stanley Cups during his tenure and now shares his knowledge of various psychological themes with hockey players of all levels. Activities for training mental skills, with instructions, are provided to help players and coaches apply the content to their own training and development. Key psychological domains covered in the book include these:

Grit
Confidence
Resilience
Dealing with adversity
Competitiveness

Young Parents, Housing and Home: Understanding the Experiences and Support Needs of Low-Income Young Parent Families(文景書局)

ISBN: 9781447370512　Year: 2027 　Price: GBP 27.99
Author: Linzi Ladlow
Young Parents, Housing and Home: Understanding the Experiences and Support Needs of Low-Income Young Parent Families(文景書局)

ISBN: 9781447370505　Year: 2027 　Price: GBP 80.00
Author: Linzi Ladlow
Singled Out: Single Parent Discrimination and What to Do About It(文景書局)

ISBN: 9781447378068　Year: 2027 　Price: GBP 19.99
Author: Ruth Talbot
A b s t r a c t


In this powerful expose, single parent campaigner and policy expert Ruth Talbot weaves together statistics, real life stories and policy analysis to reveal the true extent of single parent discrimination in Britain today.

Drawing on new research, interviews and her own lived experience, Talbot demonstrates how single parent discrimination is widespread. She reveals how it shapes access to housing, employment, childcare and social security, driving poverty, social exclusion and poorer mental health. Talbot also highlights how mutual support and single parent activism is changing the narrative, building solidarity and securing change. She explores how organisations can – and must - embrace and support these movements.

Offering clear, practical recommendations for legal, regulatory and policy reform, including the long-overdue case for recognising single parents as a protected characteristic under the Equality Act, this is essential reading for all those concerned with improving the lives of single parents and their children.

VC02-1302 The Sage Handbook of Brand Management(文景書局)

  SAGE品牌管理手冊
ISBN: 9781529692952　Year: 2026 　Price: GBP 135.00
Author: Lia Zarantonello
A b s t r a c t


The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands.

The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management.

Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management.

SM49-528 Biostatistical Methods and Applications in Health Research: A Case Study Approach(文景書局)

現貨供應 ISBN: 9781032700991　Year: 2026 　Price: GBP 51.99
Author: Vivek Verma
SM45-530 Pediatric Trauma: Pathophysiology, Diagnosis, and Treatment(文景書局)

現貨供應 ISBN: 9781032547244　Year: 2026　Editon: 3 　Price: GBP 99.99
Author: David E. Wesson
SM38-530 Critical care Medicine(文景書局)

現貨供應 ISBN: 9781779567994　Year: 2026 　Price: US$ 190.00
Author: Sujata K. Das
A b s t r a c t


Critical care medicine provides concentrated expertise and technology to sustain patients through life-threatening illness. This textbook covers core ICU skills — advanced airway management, mechanical ventilation, hemodynamic support, renal replacement therapy, and neurologic monitoring — with an emphasis on physiology-driven decision making. Sepsis, multiorgan failure, and syndromic approaches to common ICU problems are presented with contemporary evidence and bedside algorithms. Communication, ethical dilemmas, and systems-level aspects of ICU organization round out practical chapters. A comprehensive guide for intensivists, trainees, and multidisciplinary ICU teams.

SM38-530 Handbook Family Medicine Volume 1: Core Foundations of Primary Care Practice(文景書局)

現貨供應 ISBN: 9781779568526　Year: 2026 　Price: US$ 190.00
Author: Sujata K. Das
A b s t r a c t


Family medicine provides continuous, comprehensive care to individuals and families across all ages and conditions. This first volume addresses core primary-care competencies: patient assessment, chronic disease management, and preventive care and office procedures. Practical templates for history-taking, screening schedules and guideline-based treatment algorithms make routine practice efficient. Communication strategies, cultural competence and care coordination tools are emphasized for whole-person care. The handbook is a compact bedside resource for trainees and busy family physicians. It supports evidence-based primary care with concise, usable guidance.

SM38-529 Hematological Disorders(文景書局)

現貨供應 ISBN: 9781779568045　Year: 2026 　Price: US$ 190.00
Author: Marie Hyacinth Chiong Tumara
A b s t r a c t


Blood disorders touch every organ system and range from common cytopenias to complex hematologic malignancies and coagulation defects. This book presents a structured approach to anemia, leukemias, lymphomas, myeloproliferative neoplasms, bleeding and thrombotic disorders, and bone-marrow failure syndromes. Practical guidance on interpretation of peripheral smears, flow cytometry, coagulation panels, and marrow biopsy findings is paired with diagnostic algorithms. Therapeutic sections cover transfusion medicine, targeted therapies, chemotherapy regimens, and stem-cell transplantation, with attention to supportive care and infection risk. Chapters on hemostasis and thrombosis include up-to-date anticoagulation strategies and reversal protocols. A concise clinical reference for hematologists, oncologists, and general physicians.

SM37-530 Embryology and Genetics Volume 1: Mapping the Origins and Mechanisms of Life(文景書局)

現貨供應 ISBN: 9781779567727　Year: 2026 　Price: US$ 190.00
Author: Vijaykumar Deshmukh
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Embryology traces the remarkable choreography from a single cell to a multicellular organism, revealing patterns that recur across species. Volume 1 follows development from fertilization through organogenesis, explaining axis formation, germ layer fate, and morphogenetic movements with clear timelines and diagrams. Genetic control of early events is woven into the narrative so readers see how genes shape form and function. Laboratory techniques and diagnostic approaches are summarized for students entering research or clinical specialties. The text balances conceptual frameworks with practical examples of developmental anomalies and their mechanistic bases. Useful timelines and flowcharts make complex sequences easy to follow.

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