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VC02-1301 Project Management Maturity Models for Organizational Performance (9798369350362)(文景書局)

ISBN: IGI97950362　Year: 2025 　Price: US$ 150.00
Author: Christina Chin
A b s t r a c t


Project Management Maturity Models for Organizational Performance addresses this question by analyzing the obstacles to PM3 adoption and the factors contributing to high project failure rates. The book, gathering feedback from over 1,200 PM practitioners, sheds light on the limitations of existing PM3s and offers solutions to overcome these challenges. The proposed solution, the Duplex Project Management Maturity Model (DPM3), provides a more user-friendly and adaptable approach to assessing PM3 capabilities for different project types and scales.

This book is valuable for project managers, organizations, and stakeholders looking to improve project outcomes, as well as for researchers studying business management and organizational efficiency. By providing a nuanced understanding of PM3 adoption barriers and project failure trends, the DPM3 offers a practical framework for enhancing organizational performance. It guides practitioners to PM maturity that aligns with international standards and best practices. This book is essential for those seeking to transform modern management practices and drive project success.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Conceptualization of DPM3
•Current Project Management Maturity Models
•Data Analysis, Result and Discussion
•Duplex Project Management Maturity Model (DPM3)
•High Organizational Project Failure Rates
•Implication to Theory and Practice of PM3
•Levels of PM Maturity & Key Characteristics of PM3
•Project Management Role Evolution
•Research Design and Approach

VC02-1300 Revolutionizing Supply Chains Through Digital Transformation (9798369344286)(文景書局)

ISBN: IGI97944286　Year: 2025 　Price: US$ 195.00
Author: Manal Benatiya Andaloussi
A b s t r a c t


In the modern business landscape, the confluence of digital technologies with supply chain management (SCM) has ushered in an era of unprecedented change and opportunity. The concept of SCM, once rooted in traditional logistics and operational efficiency, has evolved into a sophisticated, technology-driven discipline. It is essential to leverage advanced tools to optimize supply chain processes, enhance transparency, and drive more informed decision-making. These innovations not only improve efficiency but also offer businesses a competitive edge in an increasingly complex global market.

Revolutionizing Supply Chains Through Digital Transformation offers a comprehensive examination of how digital innovations are not only transforming supply chains but are also fundamentally redefining the value creation process across industries. It delves into the integration of technologies reshaping the way businesses manage their supply chains. Covering topics such as 5G technology, decarbonized transportation, and waste management, this book is an excellent resource for academicians, researchers, supply chain and operations management professionals, executives, managers, decision makers, and graduate and postgraduate students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•5G Technology
•Agri-Food Supply Chains
•Artificial Intelligence (AI)
•Big Data Analytics
•Blockchain Technology
•Consumer Preferences
•Decarbonized Transportation
•Decision-Making
•Digital Transformation
•Economics
•Internet of Things (IoT)
•Lean Manufacturing
•Production Management
•Purchasing Practices
•Service-Oriented Computing
•Smart Manufacturing
•Supply Chain Management (SCM)
•Vaccine Supply Chains
•Value Creation
•Waste Management
VC02-1298 Impacts of Entrepreneurial Orientation on Supply Chain Management (9798369349731)(文景書局)

ISBN: IGI97949731　Year: 2025 　Price: US$ 260.00
Author: Muhammad Nawaz Tunio
A b s t r a c t


Entrepreneurial orientation requires entrepreneurs, managers, and executives to design plans and policies for improved supply chain processes. In response to global trends, supply chains must adopt sustainable practices while considering environmental factors, institutional policies, and risk-management solutions. Organizations with effective supply chain management in mind will implement sustainable development solutions using entrepreneurial opportunities for pollution prevention, carbon footprint reduction, and green management.

Impacts of Entrepreneurial Orientation on Supply Chain Management explores the impact of entrepreneurial solutions for business operations and supply chains. It examines the challenges of green supply chains and sustainability in business while acknowledging the role entrepreneurs play in future-focused digital technology and eco-friendly practices. This book covers topics such as entrepreneurship, digital technology, and sustainable development, and is a useful resource for business owners, entrepreneurs, managers, environmental scientists, computer engineers, academicians, and researchers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Carbon Footprint Reduction
•Digital Technology
•E-Commerce
•Entrepreneurial Orientation
•Entrepreneurship
•Environmental Science
•Global Distribution
•Knowledge Management
•Supply Chains
•Sustainable Development
•Talent Management

VC02-1296 Data Visualization Tools for Business Applications (9798369365380)(文景書局)

ISBN: IGI97965380　Year: 2025 　Price: US$ 260.00
Author: M. Anandhavalli Muniasamy
A b s t r a c t


In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization.

Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Advertising Industry
•Artificial Intelligence (AI)
•Business Analytics
•Business Decision-Making
•Business Insights
•Consumer Behavior
•Cyber Security
•Data Tools
•Data Visualization
•Ethics
•Financial Reporting
•Healthcare
•Machine Learning (ML)
•Marketing Strategies
•Predictive Analytics
•Sales Forecasting
•Supply Chains
•Virtual Reality
VC02-1295 Creating AI Synergy Through Business Technology Transformation (9798369349113)(文景書局)

ISBN: IGI97949113　Year: 2025 　Price: US$ 245.00
Author: Balaji Sundaramurthy
A b s t r a c t


Companies constantly strive to adopt the latest technological advancements in order to stay ahead in today's interconnected world. However, many organizations need guidance to fully leverage the potential of artificial intelligence (AI) and digital transformation. Without this direction, their ability to drive growth and efficiency is thwarted.

Creating AI Synergy Through Business Technology Transformation offers a comprehensive guide to leveraging AI and digital transformation for strategic advantage. By combining insightful research, practical case studies, and innovative strategies, this book provides a roadmap for organizations to maximize the benefits of AI across their operations. From optimizing decision-making processes to enhancing customer experiences, the book demonstrates how AI can revolutionize business practices and drive sustainable growth.

The holistic approach presented in this book equips leaders, executives, and technology professionals with the practical knowledge and tools needed to navigate the complexities of AI implementation successfully. With its actionable advice and real-world examples, Creating AI Synergy Through Business Technology Transformation is an essential resource for any organization looking to harness the transformative power of AI and thrive in today's fast-paced business environment.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•AI and Supply Chain Management
•AI in Cloud Computing
•AI in Decision-Making Processes
•AI in Finance and Banking
•AI in IT Infrastructure Management
•AI in Software Engineering and Development
•AI Innovation in Product Development
•Cognitive Computing for Data Analysis
•Cybersecurity and AI
•Digital Transformation through AI
•Predictive Analytics and Business Intelligence
•Project Management in the Age of AI
•Strategic Integration of AI in Business

VC02-1293 Impact of Sensory Marketing on Buying Behavior (9798369393529)(文景書局)

ISBN: IGI97993529　Year: 2025 　Price: US$ 245.00
Author: Reena Malik
A b s t r a c t


In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy.

Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Buying Intention
•Cognitive Biases
•Cognitive Insights
•Cognitive Responses
•Consumer Attention
•Consumer Behavior
•Consumer Psychology
•Financial Decision Making
•Managerial Decision-Making
•Neuro Marketing Techniques
•Neuropricing
•Neurosensory Packaging
•Online Shopping Experiences
•Product Display
•Promotional Campaigns
•Sensible Selling
•Sensory Perception
VC02-1292 Advancing the Marketing Technology (MarTech) Revolution (9798369348765)(文景書局)

ISBN: IGI97948765　Year: 2025 　Price: US$ 150.00
Author: Minh Tung Tran
A b s t r a c t


Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

Advancing the Marketing Technology (MarTech) Revolution is an invaluable resource for scholars, researchers, and students seeking to understand the intersection of marketing and technology. It dissects the latest trends and advancements in MarTech. It provides in-depth analyses, real-life case studies, and insights into the ever-evolving MarTech ecosystem. This book documents the present state of marketing technology. It fosters ongoing discussions and future research, making it a must-read for anyone interested in the future of marketing.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Content Marketing Technology
•Customer Relationship Management (CRM) Technology
•Data Analytics and Reporting Technology
•Email Marketing Technology
•Influencer Marketing Technology
•Marketing Automation Technology
•Mobile Marketing Technology
•Search Engine Optimization (SEO) Technology
•Social Media Marketing Technology
•The Future of MarTech
•Transforming Marketing with MarTech
•Video Marketing Technology
VC02-1274-1 Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups(文景書局)

ISBN: 9781668498736　Year: 2025 　Price: US$ 210.00
Author: Kyla Latrice Tennin
A b s t r a c t


The survival and growth of social enterprises present a critical challenge, exacerbated by the disruptions caused by the COVID-19 pandemic. The interplay between social entrepreneurship and sustainability remains underexplored, leaving a significant gap in academic research. This gap urgently demands the development of a comprehensive conceptual framework that links social entrepreneurship with various dimensions of sustainability – social, economic, behavioral, and governance. With the threat of global economic downturns looming, the need to address this issue has never been more pressing.

Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups emerges as a groundbreaking solution to this pressing issue. This book provides a structured approach to bridge the divide between social entrepreneurship and sustainability, offering a clear path for organizations and researchers to construct more robust social entrepreneurship frameworks. With a dual aim, the book seeks to empower social enterprises to navigate economic fluctuations effectively and to enhance their capacity to attain social, environmental, and economic sustainability.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Academic Research
•Behavioral Dimensions
•COVID-19 Pandemic
•Economic Fluctuations
•Entrepreneurship
•Organizational Disruptions
•Organizational Risk Assessment
•Social and Organizational Governance
•Social Enterprises
•Societal Advancement
•Structured Approach
•Sustainable Development
VC02-1254-1 The Economics of Talent Management and Human Capital(文景書局)

ISBN: 9781668466421　Year: 2025 　Price: US$ 155.00
Author: Sharif Uddin Ahmed Rana
A b s t r a c t


The Economics of Talent Management and Human Capital is an academic book that offers a comprehensive overview of the concept of talent and its relationship with human capital and creativity. Written by leading experts in the field, the book highlights the shift in the US economy towards valuing talent, resulting in growing income inequality. The book proposes critical steps to address this issue: talent acquisition departments must lower expectations and practice self-discipline, investors should prioritize value creation over short-term gains, and the government must regulate the relationship between hedge funds and pension funds, tax carried interest as ordinary income, and revisit the overall tax structure.

One of the book's unique contributions is its interdisciplinary approach, bringing together insights from economics, psychology, sociology, and management. This approach makes the book relevant for researchers and practitioners in a range of fields. This book serves as a guiding influence for policy and practice. It provides valuable insights into talent management and human capital, and is essential reading for academics, policymakers, business leaders, and anyone interested in the future of work and economic development.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Economy
•Entrepreneurship
•Governance and Organizational Structure
•Innovative Approaches to Strategic Talent Management
•Management
•Talent
•Talent Management
•Talent Systems
SC02-527 Information Technology for Management: Navigating the Digital Divide to Enhance Local and Global Performance, Growth, and Sustainability, with eBook Access Code(文景書局)

現貨供應 ISBN: 9781394243549　Year: 2025　Editon: 13 　Price: US$ 155.95
Author: Efraim Turban
SC02-527 Integrated Operational Risk Management: Tools, Techniques and Meeting Regulatory Expectations(文景書局)

現貨供應 ISBN: 9781394303816　Year: 2025 　Price: US$ 57.00
Author: Jimi Hinchliffe
SC02-526 Handbook of Decision Analysis(文景書局)

現貨供應 ISBN: 9781394283880　Year: 2025　Editon: 2 　Price: US$ 124.95
Author: Gregory S. Parnell
SC02-526 Enterprise Process Orchestration: A Hands-On Guide to Strategy, People, and Technology That Will Transform Your Business(文景書局)

現貨供應 ISBN: 9781394309672　Year: 2025 　Price: US$ 45.00
Author: Bernd Ruecker
SC02-525 Mediation and Hierarchy of Knowledge on Communication: The Case of Professional Training(文景書局)

現貨供應 ISBN: 9781789452112　Year: 2025 　Price: US$ 164.95
Author: Aude Seurrat
SC02-525 Problem Structuring: Methodology in Practice(文景書局)

現貨供應 ISBN: 9781119744825　Year: 2025 　Price: US$ 125.00
Author: Mike Yearworth
SC02-525 Contemporary Strategy Analysis (with Eepub Access)(文景書局)

現貨供應 ISBN: 9781394251599　Year: 2025　Editon: 12 　Price: US$ 73.95
Author: Robert M. Grant
SC02-525 Intelligent Change: The Science Behind Digital Transformations(文景書局)

現貨供應 ISBN: 9781394304592　Year: 2025 　Price: US$ 34.95
Author: Alexander Budzier
SC02-525 Managing Innovation: Integrating Technological, Market and Organizational Change(文景書局)

現貨供應 ISBN: 9781394252060　Year: 2025　Editon: 8 　Price: US$ 73.95
Author: Joe Tidd
SC02-525 Marketing: Based on First Principles(文景書局)

現貨供應 ISBN: 9781350327894　Year: 2025 　Price: GBP 44.99
Author: Robert W. Palmatier
SC02-525 Global Logistics and Supply Chain Management(文景書局)

現貨供應 ISBN: 9781394262502　Year: 2025　Editon: 5 　Price: US$ 69.95
Author: John Mangan
SC02-525 Marketing and Sustainability: Contradiction or the Path to Profitable Businesses and Sustainable Societies(文景書局)

現貨供應 ISBN: 9781394273768　Year: 2025 　Price: US$ 63.95
Author: Pia A. Albinsson
SC02-524 Technology Strategies: Turning Technological Change into Competitive Advantage(文景書局)

現貨供應 ISBN: 9783111392776　Year: 2025 　Price: EUR 39.95
Author: Thomas Durand
SC02-524 Business Process Improvement(文景書局)

現貨供應 ISBN: 9781779563675　Year: 2025 　Price: US$ 165.00
Author: Jonah C. Pardillo
A b s t r a c t


This book explores strategies for analyzing and enhancing business processes to improve efficiency and outcomes. It provides practical tools, frameworks, and case studies for operational excellence. Suitable for business professionals and management students, it emphasizes innovation and performance optimization. It includes process reengineering, automation, and quality management. The book is a valuable resource for improving organizational productivity.

SC02-524 Consumer Behavior Analysis in E-Commerce Platforms(文景書局)

ISBN: 9781779564092　Year: 2025 　Price: US$ 165.00
Author: Rajiv Chopra
A b s t r a c t


This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

SC02-524 Corporate Training and Employee Skill Development(文景書局)

現貨供應 ISBN: 9781779564115　Year: 2025 　Price: US$ 165.00
Author: Rajiv Chopra
A b s t r a c t


This book examines the critical role of corporate training in enhancing employee skills, productivity, and job satisfaction. Designing effective training programs, leveraging technology for e-learning, and measuring training outcomes, the book highlights successful training initiatives in various industries. The book emphasizes the importance of continuous learning and adaptability in a rapidly evolving workplace. It is a valuable resource for HR professionals, trainers, and organizational leaders.

SC02-524 Digital Transformation and Traditional Business Models(文景書局)

現貨供應 ISBN: 9781779564078　Year: 2025 　Price: US$ 165.00
Author: Prakhar Mittal
A b s t r a c t


This book explores the impact of digital transformation on traditional business practices and strategies for adaptation. Topics include digital tools, e-commerce integration, and data-driven decision-making. It examines challenges faced by traditional businesses in a rapidly changing digital landscape. Showcasing successful transitions and lessons learned, the book emphasizes the importance of agility and innovation for long-term competitiveness. It is a vital resource for business leaders, entrepreneurs, and professionals in digital strategy.

SC02-524 Entrepreneurial Challenges and Opportunities in Emerging Markets(文景書局)

現貨供應 ISBN: 9781779564108　Year: 2025 　Price: US$ 165.00
Author: Venkatesh. C Pande
A b s t r a c t


The book includes 58 diagrammatic representations and the best references which make the book explanatory as well as easily understandable. It is an excellent textbook for undergraduate and postgraduate students of Business Management, Business Administration, Marketing, Human Resources, Economics, Agricultural Economics, ABM and allied faculties as in this book, Prof. Venkatesh C. Pande highlights all the important aspects explaining the co-relation between Entrepreneurship and Emerging Markets as well as various challenges and opportunities evolving in and around all these fields of importance. It is also an ideal as well as useful reading for policy makers, researchers, officers and staff of Revenue Department, Commerce department, managers of different enterprises, firms and organizations.

SC02-524 Entrepreneurial Thinking(文景書局)

ISBN: 9781779563743　Year: 2025 　Price: US$ 165.00
Author: Seyed Ali Fallahchay
A b s t r a c t


This book explores the mindset and strategies required for successful entrepreneurship. Topics include opportunity identification, innovation, and risk management. Written for students and professionals, it offers case studies and practical tools. The book emphasizes critical thinking and problem-solving skills. It is a comprehensive guide for aspiring entrepreneurs.

SC02-524 Gender in Management(文景書局)

現貨供應 ISBN: 9781779563873　Year: 2025 　Price: US$ 165.00
Author: Rachael Moore
A b s t r a c t


This book explores the role of gender in shaping management practices, leadership styles, and workplace dynamics. It examines barriers faced by women in leadership roles, including the glass ceiling and pay gaps, while highlighting strategies for achieving gender equity. It illustrates successful initiatives and challenges in gender-focused management. It is an essential resource for students and professionals in management, human resources, and gender studies. The book emphasizes actionable solutions to foster equitable and inclusive workplaces.

SC02-524 Managing Modern Work Places(文景書局)

現貨供應 ISBN: 9781779564818　Year: 2025 　Price: US$ 165.00
Author: Surbhi Jain
A b s t r a c t


Modern workplaces are evolving rapidly, requiring innovative approaches to management that prioritize productivity, collaboration, and employee well-being. This book explores strategies for managing diverse teams, integrating technology, and fostering organizational culture. Topics include remote work, employee engagement, and leadership in dynamic environments, providing insights into real-world challenges and solutions. The book is a valuable resource for managers, HR professionals, and students preparing for the complexities of today?s workplace.

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