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VC02-1293 Impact of Sensory Marketing on Buying Behavior (9798369393529)(文景書局)

ISBN: IGI97993529　Year: 2025 　Price: US$ 245.00
Author: Reena Malik
A b s t r a c t


In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy.

Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Buying Intention
•Cognitive Biases
•Cognitive Insights
•Cognitive Responses
•Consumer Attention
•Consumer Behavior
•Consumer Psychology
•Financial Decision Making
•Managerial Decision-Making
•Neuro Marketing Techniques
•Neuropricing
•Neurosensory Packaging
•Online Shopping Experiences
•Product Display
•Promotional Campaigns
•Sensible Selling
•Sensory Perception
VC02-1292 Advancing the Marketing Technology (MarTech) Revolution (9798369348765)(文景書局)

ISBN: IGI97948765　Year: 2025 　Price: US$ 150.00
Author: Minh Tung Tran
A b s t r a c t


Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

Advancing the Marketing Technology (MarTech) Revolution is an invaluable resource for scholars, researchers, and students seeking to understand the intersection of marketing and technology. It dissects the latest trends and advancements in MarTech. It provides in-depth analyses, real-life case studies, and insights into the ever-evolving MarTech ecosystem. This book documents the present state of marketing technology. It fosters ongoing discussions and future research, making it a must-read for anyone interested in the future of marketing.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Content Marketing Technology
•Customer Relationship Management (CRM) Technology
•Data Analytics and Reporting Technology
•Email Marketing Technology
•Influencer Marketing Technology
•Marketing Automation Technology
•Mobile Marketing Technology
•Search Engine Optimization (SEO) Technology
•Social Media Marketing Technology
•The Future of MarTech
•Transforming Marketing with MarTech
•Video Marketing Technology
SC02-525 Marketing: Based on First Principles(文景書局)

現貨供應 ISBN: 9781350327894　Year: 2025 　Price: GBP 44.99
Author: Robert W. Palmatier
SC02-525 Marketing and Sustainability: Contradiction or the Path to Profitable Businesses and Sustainable Societies(文景書局)

現貨供應 ISBN: 9781394273768　Year: 2025 　Price: US$ 63.95
Author: Pia A. Albinsson
SC02-524 Consumer Behavior Analysis in E-Commerce Platforms(文景書局)

ISBN: 9781779564092　Year: 2025 　Price: US$ 165.00
Author: Rajiv Chopra
A b s t r a c t


This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

SC02-524 Marketing Strategies in the Digital Age(文景書局)

ISBN: 9781779564085　Year: 2025 　Price: US$ 165.00
Author: Gulab Chand Ram Jaiswal
A b s t r a c t


This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.

SC02-524 Statistics with R for Marketing: Volume 1 Describing Data and Statistical Tests(文景書局)

現貨供應 ISBN: 9781779564627　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Understanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, with a focus on practical applications in marketing. Topics include data visualization, summary statistics, and common statistical tests. Guide readers in applying statistical tools to marketing problems. It is a must-read for marketing professionals and students beginning their journey in data-driven decision-making.

SC02-524 Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis(文景書局)

現貨供應 ISBN: 9781779564634　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

SC02-524 Statistics with R for Marketing: Volume 3 Hierarchical Clustering and Cox Regression(文景書局)

現貨供應 ISBN: 9781779564641　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

SC02-524 Statistics With R for Marketing: Volume 4 Repeated Measures Models and Market Basket Analysis(文景書局)

現貨供應 ISBN: 9781779564658　Year: 2025 　Price: US$ 165.00
Author: Mohsen Nady
A b s t r a c t


Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.

SC02-524 Strategic International Marketing(文景書局)

ISBN: 9781779563798　Year: 2025 　Price: US$ 165.00
Author: Sunil Tiwari
A b s t r a c t


This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

SC02-523 Marketing Research(文景書局)

ISBN: 9781779563132　Year: 2025 　Price: US$ 120.00
Author: Roberto Castaneda Sarabia
A b s t r a c t


The goal of this book is to equip students with the knowledge and skills necessary to conduct effective marketing research. The book covers the research process, including problem definition, research design, data collection, data analysis, and report preparation. By integrating theoretical concepts with practical applications, it prepares students to make data-driven marketing decisions and develop successful marketing strategies.

SC02-523 Global Marketing Management(文景書局)

ISBN: 9781779562944　Year: 2025 　Price: US$ 120.00
Author: Roberto Castaneda Sarabia
A b s t r a c t


This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

SC02-523 Marketing Principles and Strategies(文景書局)

ISBN: 9781682509258　Year: 2025 　Price: US$ 130.00
Author: Shun Zhang
A b s t r a c t


Marketing principles and strategies are essential for promoting products and services effectively in a competitive market. This book covers fundamental marketing concepts, including market research, segmentation, branding, and strategic planning. Targeted at students and marketing professionals, it provides practical insights and tools for developing and implementing effective marketing campaigns. The book emphasizes the importance of understanding consumer behavior and aligning marketing strategies with organizational goals.

SC02-523 The Customering Method: From CX Dogma to Customer Science(文景書局)

現貨供應 ISBN: 9781032823089　Year: 2025 　Price: GBP 29.99
Author: Aarron Spinley
SC02-522 Blockchain, Metaverse and Digital Payments: A Global Digital Consumer Perspective(文景書局)

現貨供應 ISBN: 9781032512686　Year: 2025 　Price: GBP 135.00
Author: Aijaz A. Shaikh
SC02-521 Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East(文景書局)

現貨供應 ISBN: 9781032578347　Year: 2025 　Price: GBP 150.00
Author: Ayodele C. Oniku
VC02-1291 Reshaping Marketing Science in Wholesaling and Retailing (9798369361467)(文景書局)

ISBN: IGI97961467　Year: 2024 　Price: US$ 255.00
Author: Theodore K. Tarnanidis
A b s t r a c t


As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies.

Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Agricultural Marketing
•Artificial Intelligence
•Brand Personality
•Consumer Behavior
•Customer Engagement
•Digital Technology
•E-Commerce
•Economics
•Influencer Marketing
•Marketing Science
•Retailing
•Social Media
•Sustainable Fashion
•Wholesaling
VC02-1290 Improving Service Quality and Customer Engagement With Marketing Intelligence (9798369368145)(文景書局)

ISBN: IGI97968145　Year: 2024 　Price: US$ 195.00
Author: Mudita Sinha
A b s t r a c t


To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.

Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.


Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Artificial Intelligence Technologies
•Artificial Neural Networks
•B2B Marketing
•Big Data
•Blockchain
•Customer Decision-Making
•Customer Experiences
•Customer Relationship Manager (CRM)
•Customer Satisfaction
•Customer Service
•Data Mining
•Digital Transformation
•Emotional Intelligence
•Industry 4.0
•Internet of Things (IoT)

VC02-1263 Smart and Sustainable Interactive Marketing (9798369313398)(文景書局)

ISBN: IGI97913398　Year: 2024 　Price: US$ 265.00
Author: Hamid Reza Irani
A b s t r a c t


This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

This resource offers a compelling solution for academic scholars, students, and professionals alike. Smart and Sustainable Interactive Marketing emphasizes the impact of transformative technologies and their role in the sustainability of marketing and sales systems. The book equips readers with the knowledge and tools necessary to address the challenges and opportunities presented by Industry 5.0 and Society 5.0. This is a must-read for those seeking to usher in a new era of marketing that is not only smart but also eco-conscious and ready to meet the demands of the fourth industrial revolution.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Contemporary Economies
•Digital Technologies
•Eco-Conscious Consumers
•Fourth Industrial Revolution
•Industry 5.0
•Marketing Strategies
•Sales Systems
•Smart Marketing
•Sustainable Development
•Sustainable Marketing
•Traditional Marketing
•Transformative Technologies

VC02-1262 Navigating the Shifting Landscape of Consumer Behavior (9798369315941)(文景書局)

ISBN: IGI97915941　Year: 2024 　Price: US$ 275.00
Author: Fatih Sahin
A b s t r a c t


This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes.

The book illuminates the transformative trends of e-commerce, mobile shopping, and omnichannel strategies in digital retail. It scrutinizes how customers navigate the digital economy, the influence of social media on their decisions, and the ethical implications of data-driven marketing. Ethical considerations take center stage, addressing issues such as the ethical implications of artificial intelligence, corporate accountability in the digital environment, and the delicate balance between innovation and ethics.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Brand Accountability
•Brand Activism
•Brand Loyalty
•Consumer Behavior
•Corporate Responsibility
•Data-Driven Marketing
•Digital Retail Trends
•Digital Transformation
•Ethical Considerations
•Ethical Marketing
•Marketing Ethics
•Omnichannel Strategies
•Purpose-Driven Marketing
•Social Media Influence
•Sustainable Marketing

VC02-1260 Contemporary Trends in Innovative Marketing Strategies (9798369312315)(文景書局)

ISBN: IGI97912315　Year: 2024 　Price: US$ 275.00
Author: Belem Barbosa
A b s t r a c t


Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Business Adaptation
•Competitive Advantage
•Contemporary Trends
•Data Analytics
•Digital Marketing
•Digital Transformation
•Disruptive Strategies
•Emerging Technologies
•Market Dynamics
•Marketing Innovation
•Marketing Insights
•Marketing Intelligence
•Strategic Frameworks
•Sustainable Marketing

VC02-1259 Building Strong Brands and Engaging Customers With Sound (9798369307786)(文景書局)

ISBN: IGI97907786　Year: 2024 　Price: US$ 265.00
Author: Minna-Maarit Jaskari
A b s t r a c t


The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging.

This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.

The application-focused section is a treasure trove of case studies and insights. It dissects sounds in brand storytelling, analyzes the role of sonic branding across diverse channels, and explores its influence in shaping the customer journey. This section presents a mosaic of practical applications from the intriguing Autonomous Sensory Meridian Response (ASMR) to the integration of soundscapes in various industries. This book is essential reading for academics interested in marketing psychology, business, as well as business practitioners.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Audio Branding
•Autonomous Sensory Meridian Response
•Brand Identity
•Brand Storytelling
•Cognitive Responses
•Consumer Well-being
•Cultural Sensitivity
•Customer Engagement
•Emerging Trends
•Ethical Considerations
•Global Impact
•Multidimensionality of Sound
•Sonic Branding
•Sonic Logos
•Soundscapes
•Technological Advances

VC02-1258 Balancing Automation and Human Interaction in Modern Marketing (9798369322765)(文景書局)

ISBN: IGI97922765　Year: 2024 　Price: US$ 290.00
Author: Arjun J. Nair
A b s t r a c t


Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Designed for a diverse audience, encompassing marketers, business leaders, AI developers, educators, and consumers, the book serves as a resource for dealing with the complexities of AI-driven marketing. With recommended topics spanning from the impact of AI on customer experience to the importance of diverse perspectives in AI development, the book caters to the various interests of its readers. The book ensures that even as AI transforms marketing, it does so responsibly, ethically, and in collaboration with human ingenuity.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•AI and Building Trust with Customers
•AI and Human Collaboration in Marketing
•AI and the Future of Work
•AI Creativity in Marketing
•AI Emotional Intelligence in Marketing
•AI-Powered Brand Storytelling
•AI-Powered Innovation in Marketing
•Balancing Automation and Human Interaction in Marketing
•Designing for Human-Centered AI
•Ethics and Responsibility in AI Marketing
•Leveraging AI to Personalize Customer Interactions
•The Human Side of AI
•The Impact of AI on Customer Experience
•The Importance of Diverse Perspectives in AI Development

VC02-1231 Using Influencer Marketing as a Digital Business Strategy (9798369305522)(文景書局)

  運用影響力行銷作為數位商業策略
ISBN: IGI-97905522　Year: 2024 　Price: US$ 200.00
Author: Sandrina Teixeira
A b s t r a c t


Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike.

The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Digital Business Models
•Digital Communication
•Digital Influencers
•Digital Marketing
•Digital Transformation on Society
•Digital Trends
•Influencer And Brand Strategy
•Influencer And Customer Intention and Habits
•Influencer Types of Content
•Meta-Influencer
•Metrics Of Influencer Marketing
•Nano-Influencers
•Organic and Paid Influencers
•Role of Digital Influencers in Digital Culture
•Social Media and Influencers
•Technological Skills of Digital Influencers

VC02-1225 Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs(文景書局)

ISBN: 9781668489857　Year: 2024 　Price: US$ 180.00
Author: Ines Veiga Pereira
A b s t r a c t


The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies.

Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Business Communication and DEI
•Business Communication and SDGs
•Circular Economy and SDGs
•Corporate Social Responsibility
•Digital Marketing and DEI
•Digital Marketing for NPOs
•Digital Marketing Strategies and SDGs Goals
•Diversity Strategies for For-Profit Organizations
•Feminism
•Internal Communication and Inclusion
•LGBTQ+
•Marginalized Communities
•Marketing Strategies to Achieve SDGs
•Social Marketing
•Storytelling for DEI

VC02-1224 The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics(文景書局)

  人工智慧在數位行銷中的應用
ISBN: 9781668493250　Year: 2024 　Price: US$ 190.00
Author: Sandrina Teixeira
A b s t r a c t


of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing.

Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers.

The book also addresses the pressing need for visibility and knowledge sharing in the realm of AI-driven digital marketing. Targeting a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Chatbots
•Content Creation
•Customer Relationship Management Systems
•E-Mail Marketing Strategies
•Innovation In Product and Service Development
•Knowing In-Depth the Consumer Behavior
•Machine Learning
•Marketing
•Personalization
•Predictive Analytics
•Programmatic Advertising
•Purchase Recommendations
•Sales Automation

VC02-1223 The Rise of Blockchain Applications in Customer Experience(文景書局)

  區塊鏈應用在客戶體驗中的興起
ISBN: 9781668476505　Year: 2024 　Price: US$ 190.00
Author: Mohammed Majeed
A b s t r a c t


Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers.

The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
•Blockchain
•Consumer Behavior
•Customer Experience
•Customer Order Management
•Customer Satisfaction
•Digital Customer Experiences
•Online Customer Experiences
•Supply Chain
•Technology
•Telecommunication
SC02-523 Small Enterprise Marketing: Eighteen Case Studies(文景書局)

現貨供應 ISBN: 9783110756128　Year: 2024 　Price: EUR 39.95
Author: Carolyn Strong
SC02-521 Aesthetic Clinic Marketing in the Digital Age: From Meta to AI(文景書局)

現貨供應 ISBN: 9780367405656　Year: 2024　Editon: 2 　Price: GBP 110.00
Author: Wendy Lewis
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