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一般百科全書 > 文教類 > 體育

VA14-52

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era(文景書局)

後疫情時代對體育產業的影響和啟示

ISBN: 9781799867807　Year: 2021 　Price: US$ 240.00

Author: Armand Faganel

A b s t r a c t

Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Athlete Branding
‧Coaches
‧Consumer Behavior
‧COVID-19
‧Financial Impact
‧Impact on Exercise
‧Marketing
‧Mental Health
‧Professional Sports
‧Recovery and Resilience
‧Sports Consumption
‧Sports Industry
‧Tourism
‧Women’s Sports

VA14-51

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports, 2-Vols/Set.(文景書局)

體育和電子競技的商業策略、健康因素以及道德涵義研究選集

ISBN: 9781799877073　Year: 2021 　Price: US$ 545.00

Author: Information Resources Management Association

A b s t r a c t

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Athlete Health and Wellness
‧Branding
‧Consumer Behavior and Engagement
‧Doping
‧eSports
‧Ethics
‧Fandom
‧Gender Equity
‧Marketing
‧Physical Education
‧Physical Fitness
‧Psychology
‧Racism
‧Social Media
‧Sports Education
‧Sports Law
‧Sports Medicine
‧Training

VA14-50

Principles and Practices of Small-Scale Sport Event Management(文景書局)

小型體育賽事管理的原則與實踐

ISBN: 9781799847571　Year: 2020 　Price: US$ 240.00

Author: Anestis Fotiadis

A b s t r a c t

Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events.

Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Behavior
‧Community Engagement
‧Data Analysis
‧Ethics
‧Event Planning
‧Finance
‧Logistics
‧Marketing
‧Sports Management
‧Sustainable Tourism

VA14-49

The SAGE Handbook of Sports Economics(文景書局)

SAGE體育經濟學手冊

ISBN: 9781473979765　Year: 2019 　Price: GBP 130.00

Author: Paul Downward

A b s t r a c t

Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy.

The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research.

PART I: The Nature and Value of the Sports System and Economy
PART II: Amateur Sports Participation, Supply and Impact
PART III: Professional Team Sports
PART IV: Professional Sports Leagues
PART V: Sports Events and their Impacts
PART VI: Individual Sports
PART VII: Future Research

VA14-48

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations(文景書局)

體育組織中的整合行銷傳播、戰略和戰術運作

ISBN: 9781522576174　Year: 2019 　Price: US$ 215.00

Author: Manuel Alonso Dos Santos

A b s t r a c t

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Topics Covered

The many academic areas covered in this publication include, but are not limited to:
‧Athlete Image
‧Atmospheric Influence
‧City Marketing
‧Individual Social Responsibility
‧Marketing Strategies
‧Mobile Marketing
‧Social Media Interactions
‧Sports Marketing
‧Sports Rating System
‧Supporter Engagement

VA14-47

Law, Ethics, and Integrity in the Sports Industry(文景書局)

運動產業的法律、道德和誠信

ISBN: 9781522553878　Year: 2019 　Price: US$ 195.00

Author: Konstantinos Margaritis

A b s t r a c t

Sports play a significant role in society, as they are a multilevel field of interest. Nonetheless, a major problem that has been undermining the field is the rise of issues surrounding integrity. Indeed, major scandals of corruption have been disclosed, and they have challenged the effectiveness of sports institutions. As a result, it is vital to explore how to navigate the complex landscape of legal and ethical issues.

Law, Ethics, and Integrity in the Sports Industry is an essential reference source that discusses the legitimacy and integrity of sports institutions by focusing on the social, economic, and political influence of sports. Featuring research on topics such as global sports governance, legal and ethical implications, and the validity of e-sports, this book is ideally designed for scholars interested in institutional aspects of sports and ethics, academicians, researchers, advanced-level students, and officials with a broad interest in sports seeking coverage on the institutional aspects of sports and ethics.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Community Interest
‧Drug Use
‧Global Sport Governance
‧Societal Aspects of Sports
‧Sports Corruption
‧Sports Regulations
‧Vicarious Liability

GA14-9

The Business and Culture of Sports: Society, Politics, Economy, Environment, 4-Vols/Set.(文景書局)

運動產業與文化

ISBN: 9780028664989　Year: 2019 　Price: US$ 798.00

Author: Joseph Maguire

A b s t r a c t

The Business and Culture of Sports: Society, Politics, Economy, Environment is a peer-reviewed, academic volume that has one Editor in Chief, Joseph A. Maguire, and two Associate Editors, Mark Falcous and Katie Liston.

The Business and Culture of Sports provides global perspectives on such topics as the sustainable design of sports stadiums, the use of social media and advertising in sports marketing, the economic impact on cities hosting mega events, sports governance models, the Olympic and Paralympic Games, coaching and player development, gender representation in sports, sports violence and injury, and many others. Though aimed primarily at undergraduate students, this set is also a valuable resource for high school students as well as a general audience interested in the expanding world of sports studies.

Features and Benefits
‧Provides interdisciplinary, global perspectives on the field of sports, one of the very first reference works to do so.
‧Uses specific case studies and examples from the world of sports to illustrate important and timely topics of research.
‧Compiles scholarship from leading figures in sports studies around the world.
‧Covers a wide range of sports-related issues in a single comprehensive set that will be a great tool for undergraduate students and researchers as well as an interested general readership.
‧Nearly 100 peer-reviewed, signed chapters written and reviewed by academic scholars.
‧Each chapter includes key concepts, a brief overview, and a bibliography of works cited and suggestions for further reading.
‧Uses extensive academic research.
‧Contains ~140 photographs and graphics.

VA14-46

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice(文景書局)

運動媒體、行銷和管理

ISBN: 9781522554752　Year: 2018 　Price: US$ 245.00

Author: Information Resources Management Association

A b s t r a c t

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Brand Management
‧Consumer Behavior
‧Electronic Marketing
‧Global Advertising
‧Social Media
‧Sports Event Impact
‧Sports Sponsorship
‧Sports Tourism Marketing

VA14-45

Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities(文景書局)

ISBN: 9781522535003　Year: 2018 　Price: US$ 145.00

Author: Tortora, Marco

A b s t r a c t

Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the latest trends and methods in this niche area allows for further advancements in the field of sustainability.

Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities is a crucial resource that offers an in-depth discussion on growth in the sports sector and how incorporating sustainable practices in this field’s rising trajectory can further enhance its impact. Highlighting pertinent topics including innovation dynamics, management studies, corporate social responsibility, and systemic change, this publication is ideal for academicians, students, and researchers that are interested in expanding their knowledge of intertwining sustainable actions with sports administration.

Topics Covered
‧Corporate Social Responsibility
‧Innovation Dynamics
‧Innovation Union Plan
‧Management Studies
‧Public Responsibility
‧Social Innovation
‧Sport Organizations
‧Systemic Change

GA14-7-2

The Gale Encyclopedia of Fitness, 2-Vols/Set.(文景書局)

體適能百科全書

ISBN: 9781410363046　Year: 2017　Editon: 2 　Price: US$ 673.00

A b s t r a c t

Regular physical activity and proper nutrition remain the most highly recommended avenues to maintaining long-term health. Physical fitness has proven to help prevent, delay, or relieve certain diseases, both physical and mental, and provides benefits to people of all ages.

What's New

‧A second edition of this successful 2012 title, the two volume Gale Encyclopedia of Fitness (GEOF) is a comprehensive and easy-to-use reference source with a collection of fitness topics ranging from sports, body systems, the body’s reaction to physical fitness, and exercise activities to diseases and conditions, treatments, fitness tests, and other health-related issues pertaining to exercise and fitness.
‧This edition will consist of approximately 270 entries and will be supplemented by over 200 illustrations (150 images/50 TCIGs) and a comprehensive subject index.

VA14-44

The SAGE Handbook of Sport Management(文景書局)

運動管理手冊

ISBN: 9781473902435　Year: 2016 　Price: GBP 135.00

Author: Hoye, Russell

A b s t r a c t

The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.

The key themes and debates of sport management are organized across three sections:
‧sport management fundamentals and key concepts
‧sport management challenges and issues
‧sport management futures.

VA14-43

Sports History, 4-Vols/Set(文景書局)

體育史

ISBN: 9781473919433　Year: 2016 　Price: GBP 725.00

Author: Vamplew, Wray

A b s t r a c t

Sports history is no longer a marginal academic subject. It has now been recognised that sport is a significant cultural activity that matters to millions of people and ought to be studied by academic researchers. Correctly practised, sports history is a counter to nostalgia, myth and invented tradition. It can be considered the sports memory of a nation: without sports history there is sporting amnesia.

The respected editors of this reference collection have brought together the best and most challenging work in the field for the first time. Covering a wide range of sports, regions, debates, approaches and eras, Sports History is a truly comprehensive collection, divided across four themed volumes:

Volume One: An Unfinished Journey
Volume Two: More Than a Game
Volume Three: A Force for Good?
Volume Four: Flexible Boundaries

VA14-42

Sport and Communication, 4-Vols/Set(文景書局)

體育與傳播學

ISBN: 9781473913066　Year: 2016 　Price: GBP 725.00

Author: Boyle, Raymond

A b s t r a c t

Sports culture and practice has been intertwined with the media and communication industries since both began to emerge in their contemporary forms in the late 19th century. There has evolved a complex and symbiotic relationship between sport and the communication industries that have has seen the latter re-shape, mediate, finance and even define one of the central tenets of 20th and 21st Century popular culture.

Across four volumes, this Major Work charts these compelling developments through a selection of the best journal research from around the world.

Volume One: History and Context: Heroes and Villains
Volume Two: Sport, Media and Communicating Identities
Volume Three: The Sports Communication Industries
Volume Four: Sports and the Digital Age

VA14-40

Sport, Gender, and Sexuality, 4-Vols/Set.(文景書局)

體育、性別和性

ISBN: 9780415731133　Year: 2016 　Price: GBP 950.00

Author: Messner, Michael

A b s t r a c t

Sport, gender, and sexuality emerged as a field of serious academic interest in the 1970s and 1980s, and has now developed into a subject widely studied across the world. Now, this new four-volume collection from Routledge explores how sport was shaped historically as a gendered institution, and closely examines the gender and sexuality of mediated sport, specifically sport’s role in the creation and contestation of embodied gender and sexual categories.

With comprehensive introductions which situate the assembled materials in their historical and intellectual context, Space is an essential reference work for scholars and students concerned with the intersection of theories of space and place with questions of culture, politics, society, economics, power, identity, difference, and materiality.

VOLUME I: THEORIZING SPORT, GENDER, AND SEXUALITY
1. Critical Feminist Theoretical Foundations
2. Beyond Gender and Sexual Binaries
3. Theorizing Multiplicity and Social Change

VOLUME II: PLAYING: SPORT AS GENDERED AND SEXUALIZED PRACTICE
4. Girls and Women
5. Boys and Men
6. Gender Relations in and Through Sport

VOLUME III: WATCHING: THE GENDER AND SEXUALITY OF MEDIATED SPORT
7. Producing Sports Media
8. Content and Textual Analyses
9. Consumption of Sports Media

VOLUME IV: BODIES: SPORT AND THE PRODUCTION OF GENDER AND SEXUALITY
10. Embodiments of Gender and Sexualities
11. Sport, Injuries, and Health
12. Violence and Sport

VA14-39

Sport Politics, 4-Vols/Set.(文景書局)

運動政治學

ISBN: 9781473914513　Year: 2016 　Price: GBP 725.00

Author: Grix, Jonathan

A b s t r a c t

The study of sport has seen rapid expansion in recent years, expanding into more and more disciplines including sociology, history, international relations and politics. Most strikingly, the past few decades have seen sport’s political salience increase greatly, with governments of all political hues now tending to view sport and sports mega-events as vehicles through which to meet wide-reaching, non-sporting objectives. For the first time, defining articles on the key issues in sport politics from the last forty years have been brought together in a single resource, allowing for a nuanced examination of key developments and possible future directions.

The collection is divided across four volumes, each addressing a key theme of sport politics:
Volume One: Sport in History
Volume Two: Sport and International Relations
Volume Three: Sport and Domestic Policy
Volume Four: The Politics of Sport

VA14-38

Emerging Trends and Innovation in Sports Marketing and Management in Asia.(文景書局)

ISBN: 9781466675278　Year: 2015 　Price: US$ 225.00

Author: Leng, Ho Keat

A b s t r a c t

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams.

Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Topics Covered
‧Brand Management
‧Coach Education
‧Foreign Sports Talent
‧Sport Spectatorship
‧Sports Fan Ethnocentrism
‧Sports Sponsorship
‧Volunteer Management
‧Youth Olympic Games

VA14-37

Strategies in Sports Marketing: Technologies and Emerging Trends.(文景書局)

運動行銷策略

ISBN: 9781466659940　Year: 2014 　Price: US$ 235.00

Author: Manuel Alonso Dos Santos

A b s t r a c t

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.

Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Topics Covered
‧Electronic Marketing
‧Innovative Communications
‧Marketing Implementation
‧Marketing Strategies
‧Social Media
‧Sponsorship
‧Sports Event Impact
‧Sports Industry
‧Sports Tourism Marketing

VA14-36

Encyclopedia of Sport and Exercise Psychology, 2-Vols/Set.(文景書局)

ISBN: 9781452203836　Year: 2014 　Price: GBP 385.00

Author: Eklund, Robert C.

A b s t r a c t

How do athletes overcome fears, slumps, mental blocks, or injuries? How do they deal with stress and anxiety, be it from competitors, teammates, audiences, parents, coaches, or themselves? What psychological techniques prove effective in mental training for peak performance, maintaining concentration, motivation, and competitive drive? How can an athlete enhance his or her commitment to a training regimen, or how might the average person better adhere to a program of fitness and exercise? Readers will find answers to these questions and more in the Encyclopedia of Sport and Exercise Psychology.

Features & Benefits:
‧Entries explore the theory, research, and application of psychology as it relates to sport and fitness in a manner that is accessible and jargon-free to help readers better understand human behavior in sport and exercise settings.
‧From personal factors to situational factors influencing performance to specific psychological techniques for enhancing performance, this work provides comprehensive coverage of the field via approximately 350 to 400 signed entries.
‧Entries conclude with cross-references and suggestions for further readings to guide students further in their research journey.

This monumental work is edited by two leading figures in the field with a distinguished international Editorial Advisory Board to select and assign entries, ensuring authoritative content readers can trust.

VA14-35

Sport and Leisure Management, 4-Vols/Set.(文景書局)

ISBN: 9781446257258　Year: 2013 　Price: GBP 710.00

Author: Weed, Mike

A b s t r a c t

This new major work on sport and leisure management takes a wide and holistic view of the topic, conceptualising sport and leisure management as an area of study that is underpinned by a range of social science disciplines, including, but not limited to, political science, economics, sociology, psychology, geography and, of course, management. Over four volumes, Editor Mike Weed has carefully selected and compiled articles covering the key aspects of the subject, including context, supply, demand and management. In order to enhance the coherence of the collection, each volume is framed by a contextualising introductory chapter, with a larger primary introduction in Volume I tying the concept of the collection neatly together.

Volume One: Dimensions of Sport and Leisure Management
Volume Two: The Mixed Economy of Sport and Leisure Provision
Volume Three: Sport and Leisure Consumption
Volume Four: Managing Sport and Leisure Operations

VA14-20

Sports Hall of Fame Encyclopedia, The: Baseball Basketball Football Hockey Soccer, 2-Vols/Set.(文景書局)

運動名人堂百科全書

ISBN: 9780810861305　Year: 2012 　Price: US$ 268.00

Author: Blevins, Dave

A b s t r a c t

In 1936, the Baseball Hall of Fame was established to honor the legends of the sport. The first inductees were some of the greatest names of the dugout, including Ty Cobb and Babe Ruth. Less than ten years later, in 1945, the Hockey Hall of Fame inducted its first members. The Soccer Hall of Fame was established in 1950, followed by the Basketball Hall of Fame in 1959, and the Football Hall of Fame in 1963. In all, more than 1,400 inductees—players, teams, and behind the scenes personnel—have been enshrined in these five halls of fame.

The Sports Hall of Fame Encyclopedia is a comprehensive listing of each inductee elected into one or more of these major sports halls of fame. From Hank Aaron to Fred Zollner, this book contains biographical information, sport and position(s) played, and career statistics (when applicable) of each of the more than 1,400 honorees. The book also includes specific appendixes for each shrine, in which inductees are listed alphabetically and by year of induction. Also included are appendixes briefly describing the history of each hall of fame.

VA14-33

Historical Dictionary of Tennis.(文景書局)

網球歷史辭典

ISBN: 9780810872370　Year: 2011 　Price: US$ 101.00

Author: Grasso, John

A b s t r a c t

The sport of tennis has been played in one form or another for more than 800 years. It can trace its roots to games played by monks in the 12th century. Through the years the game has evolved from one in which the ball was struck with the hands to the modern game in which rackets are used to propel the ball in excess of 150 miles per hour. From the sport of the elite to the sport played by elite athletes, tennis has grown immensely in the past 135 years and it remains one of the few sporting pastimes that is played extensively by people of all ages and all nationalities.
The Historical Dictionary of Tennis presents a comprehensive history of the game through a chronology, an introductory essay, a bibliography, photos, and over 500 cross-referenced dictionary entries on places, teams, terminology, and people, including Arthur Ashe, Bj?rn Borg, Don Budge, Chris Evert, Roger Federer, Billie Jean King, Rod Laver, Suzanne Lenglen, John McEnroe, Rafael Nadal, Martina Navratilova, and Bill Tilden. Appendixes of the members of the International Tennis Hall of Fame, the Major Championships of Tennis, and the Olympic games are included. This book is an excellent access point for students, researchers, and anyone wanting to know more about tennis.

VA14-32

Historical Dictionary of Soccer.(文景書局)

足球歷史辭典

ISBN: 9780810871885　Year: 2011 　Price: US$ 94.00

Author: Dunmore, Thomas J.

A b s t r a c t

Soccer is the world's most popular sport and one of the globe's best known cultural practices. The pinnacle of the sport worldwide is the FIFA World Cup, a competition held every four years, which crowns one nation as the world champion in front of huge global television audiences: over half of the planet's population watched the 2010 FIFA World Cup final between Spain and the Netherlands. From the humble origins of modern soccer in Great Britain in the 19th century, world soccer has become today a vast, commercialized global industry, with huge salaries paid to the biggest stars due to the massive amounts of revenue generated through the sale of television rights, ticket sales, and sponsorship income.
The Historical Dictionary of Soccer presents a comprehensive history of the game through a chronology, an introductory essay, a bibliography, numerous appendixes that list everything from the FIFA World Player of the Year to FIFA World Cup Winners and Runners-Up to the UEFA Champions League Winners and Runners-Up, and over 400 cross-referenced dictionary entries on places, teams, terminology, and people, including Garrincha, Pel?, Johan Cruyff, Diego Maradona, Zinedine Zidane, and Lionel Messi. This book is an excellent access point for students, researchers, and anyone wanting to know more about soccer.

VA14-30

Historical Dictionary of Cycling.(文景書局)

自行車歷史辭典

ISBN: 9780810871755　Year: 2011 　Price: US$ 129.00

Author: Heijmans, Jeroen

A b s t r a c t

The nearly 150-year-old sport of cycling had its first competition in France in 1868. Soon afterward, the need arose for purpose-built cycling tracks because of poor road conditions at the time. Racing on blocked off pieces of street or grass soon evolved into racing on special tracks called velodromes. This development marked the split into what are still the two main forms of cycling competition: road racing and track racing. Initially, track cycling was more popular in terms of public attention and money to be earned by racers, but this gradually changed in favor of road racing, which has been the most popular form of cycling since at least the end of World War II.
The Historical Dictionary of Cycling takes a closer look at the sport, as well as discussing the use of bicycles as a means of fitness, touring, and commuting. This is done through a chronology, an introductory essay, appendixes, photos, a bibliography, and over 500 cross-referenced dictionary entries on cycling's two main disciplines-road and track-as well as brief overviews of the other forms of cycling. This book is an excellent access point for students, researchers, and anyone wanting to know more about cycling.

VA14-28

Encyclopedia of Sports Management and Marketing, 4-Vols/Set.(文景書局)

運動管理與行銷百科全書

ISBN: 9781412973823　Year: 2011 　Price: GBP 710.00

Author: Swayne, Linda E.

A b s t r a c t

There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature.
On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

VA14-27

Historical Dictionary of Figure Skating.(文景書局)

花式滑冰歷史辭典

ISBN: 9780810868595　Year: 2011 　Price: US$ 115.00

Author: Hines, James R.

A b s t r a c t

Figure skating is the most popular televised sport at the Olympic Winter Games and is the oldest of the winter sports, having first been contested at the Games of the fourth Olympiad in London in 1908. No other sport creates such a perfect balance between athleticism and artistry, and the athletes-many of them household names like Oksana Baiul, Brian Boitano, Nancy Kerrigan, Evan Lysacek, Katarina Witt, and Kristi Yamaguchi-spend years in training to make it look effortless.
The Historical Dictionary of Figure Skating relates the history of the sport through a chronology, an introductory essay, an extensive bibliography, appendixes, and over 800 cross-referenced dictionary entries on hundreds of skaters, past and present, but also on skating countries, governing bodies, skating disciplines, technical elements, skating styles, and many other subjects. This book is an excellent access point for students, researchers, and anyone wanting to know more about the history of figure skating.

VA14-26

Historical Dictionary of Golf.(文景書局)

高爾夫歷史辭典

ISBN: 9780810871977　Year: 2011 　Price: US$ 133.00

Author: Mallon, Bill

A b s t r a c t

Golf has been called the greatest of all games, but it has also been derided by none other than Mark Twain as nothing more than a good walk spoiled. Traditional teaching holds that golf originated in Scotland around the 15th century. However, there is historical evidence of games similar to golf being played in the low countries of Europe back in the 13th century. Over the many centuries of golf's evolution, the balls used have changed greatly, as have the clubs, the holes, the courses, and the entire game itself.
The Historical Dictionary of Golf presents a comprehensive history of the game through a chronology, an introductory essay, a bibliography, photos, and over 300 cross-referenced dictionary entries on places, teams, terminology, and people, including Arnold Palmer, Greg Norman, Lee Trevino, Jack Nicklaus, Annika S?renstam, Lorena Ochoa, Phil Mickelson, and, of course, Tiger Woods. Appendixes of the members of the World Golf Hall of Fame, the Major Championships of Golf, the International Team Events, and the Professional Tour Awards are also included.

VA14-25

Historical Dictionary of Basketball.(文景書局)

籃球歷史辭典

ISBN: 9780810867635　Year: 2011 　Price: US$ 108.00

Author: Grasso, John

A b s t r a c t

In less than 120 years an activity invented by one man to alleviate winter boredom for a college gym class has evolved into a worldwide multi-billion dollar enterprise. It is impossible for Dr. James Naismith, basketball's inventor, to have envisioned the extent to which his simple game would reach. Without major changes to his original 13 rules, basketball is now played in more than 200 countries by people of all ages. Thanks to basketball, players like Michael Jordan, Earvin "Magic" Johnson, Larry Bird, LeBron James, Kobe Bryant, and Shaquille O'Neal have become some of the most famous people in the world.
The Historical Dictionary of Basketball is a comprehensive account of all forms of basketball-amateur, professional, men's, women's, Olympic, domestic, and international-from its invention in 1891 through the present day. This is done through a chronology, an introductory essay, an extensive bibliography, and over 600 cross-referenced dictionary entries on the people, places, teams, and terminology of the game.

VA14-24

Physical Education, 4-Vols/Set.(文景書局)

體育

ISBN: 9780415578059　Year: 2011 　Price: GBP 325.00

Author: Kirk, David

A b s t r a c t

As academic thinking about and around physical education continues to flourish and develop, this new title in the Routledge series, Major Themes in Education, meets the need for an authoritative reference work to make sense of the subject’s vast literature and the continuing explosion in research output. Edited by David Kirk of the Institute for Sport and Physical Activity Research at the University of Bedfordshire, this Routledge Major Work set is a four-volume collection of foundational and cutting-edge contributions that cover all of the major themes in physical education.

With a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context, Physical Education is an essential work of reference. It is destined to be valued by specialists in physical education and scholars working in related areas—as well as by educational policy-makers and professionals—as a vital one-stop research tool.

VA14-23

Sociology of Sport, 4-Vols/Set.(文景書局)

運動社會學

ISBN: 9780857029195　Year: 2011 　Price: GBP 675.00

Author: Giulianotti, Richard

A b s t r a c t

With no competing works in the field, this seminal reference text focuses on what has become a large subdiscipline within the fields of sociology and sport studies.
The timely and comprehensive collection draws upon anthropology, cultural studies, education, history, human geography, media studies, political science and social policy to capture the theoretical, substantive and transnational diversity of the sociology of sport.
A mixture of classic papers and contemporary issues and debates, this major work examines the range of theoretical standpoints that have been used to explain sport; social conflicts and divisions within the field; cultural identities and social sites; and, the diverse influence of globalization processes upon sport.
Volume One: Core Theories and Perspectives on Sport
Volume Two: Social Divisions and Conflicts in Sport
Volume Three: Social Identities and Sites of Sport
Volume Four: Sport and Globalization

VA14-21

Encyclopedia of Sports Medicine, 4-Vols/Set.(文景書局)

運動醫學百科

ISBN: 9781412961158　Year: 2011 　Price: GBP 1070.00

Author: Micheli, Lyle J.

A b s t r a c t

Professional sports is a huge industry, with much riding on the knees of even a single football player. But the playing fields are also filled with an abundance of 'weekend warriors' who value their own knees no less, and with increased participation in sports and exercise programmes, in general, comes increased risk of injury. Sports medicine is relevant not only to collegiate and professional athletes and the health professionals who treat and advise them, but also to parents and their children, amateur athletes and aging people maintaining a fitness regime.
These four volumes present state-of-the-art research and evidence-based applications.
The work is broad ranging, covering all aspects of sports medicine with perspectives from the medical, behavioural, and social sciences and physical education.
From A-to-Z, this work covers the spectrum with entries included from such areas as body systems, regional injuries (craniofacial, shoulder, knee and so on), special populations (female, pediatric, older athletes), sport-specific injuries, rehabilitation, nutrition, substance use and abuse, sports psychology, the team physician and more.


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