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VC02-1282

Cases on Economic Crisis Impact on Multinational Corporations (9798369315446)(文景書局)

ISBN: IGI97915446　Year: 2024 　Price: US$ 275.00

Author: Kyla Latrice Tennin

A b s t r a c t

Adaptability and strategic acumen are paramount in global business. Cases on Economic Crisis Impact on Multinational Corporations is a comprehensive reference book meticulously crafted by a group of industry practitioners, consulting firm owners, academics, and business scholars. This robust resource offers an incisive exploration of real-world challenges multinational corporations face amidst economic upheaval, delivering actionable insights that resonate with leaders and learners alike.

Drawing inspiration from consulting icons such as McKinsey & Company, Boston Consulting Group, Bain & Company, Huron Consulting, PwC, and FTI Consulting, this case book is tailored to serve as a base of knowledge for a multitude of industries’ leaders and schools of business, and may even help to provide a deeper understanding of potential solutions to the problems they face. It encapsulates a unique mission: to confront prevailing economic issues head-on, dissect their nuances, and present innovative solutions.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Agribusiness Management
‧Automotive Industry
‧Aviation Industry
‧Banking Industry
‧Business Analytics
‧Business Challenges
‧Business Education
‧Consumer Goods
‧Corporate Governance
‧Corporate Strategy
‧Crisis Management
‧Data Security
‧Digital Transformation
‧Economic Crisis
‧Economic Impact
‧Finance
‧Financial Services
‧Fintech
‧Food & Beverage Industry
‧Healthcare Industry
‧Higher Education
‧Hospitality Industry
‧Human Resources
‧Industry Analysis
‧Industry Resilience
‧Inflation and Economic Downturn
‧Manufacturing
‧Marketing
‧Multinational Corporations
‧Organization Behavior
‧Restaurant Industry
‧Retail Environments
‧Strategic Adaptability
‧Supply Chain Management

VC02-1281

Strategies for Environmentally Responsible Supply Chain and Production Management (9798369306697)(文景書局)

ISBN: IGI97906697　Year: 2024 　Price: US$ 275.00

Author: Yanamandra Ramakrishna

A b s t r a c t

Anchored in the Sustainable Development Goals (SDGs) of the United Nations, this publication underscores the theoretical underpinnings of SSCM and furnishes practical insights to overcome the challenges in implementation. It delineates strategies to weave sustainability into supply chain operations, fostering a convergence between ecological responsibility and organizational objectives. Through an exploration of metrics, measurement, and stakeholder management, the book equips practitioners, students, and sustainability professionals with the tools to navigate the evolving terrain of responsible supply chain practices.

From the macrocosm of government influence to the microcosm of industry-specific approaches, the book transcends theoretical discourse to offer tangible guidance for diverse stakeholders. It unfolds a future-oriented perspective, delving into circular economy paradigms, smart supply chain management, and the ethical considerations underpinning environmental responsibility. Readers are empowered to transcend barriers, build resilient supply chains, and contribute to a sustainable future. This book is ideal for managers, academics, and students and unfolds environmental responsibility within the intricate fabric of supply chain operations.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Circular Economy
‧Eco-Design
‧Environmental Responsibility
‧Ethical Governance
‧Green Logistics
‧Green Procurement
‧Industry-Specific Approaches
‧Metrics for Sustainability
‧Resilient Supply Chains
‧Reverse Logistics
‧Stakeholder Engagement
‧Supply Chain Management Technologies
‧Sustainable Development Goals
‧Sustainable Production
‧Sustainable Supply Chain Management

VC02-1279

Convergence of Industry 4.0 and Supply Chain Sustainability (9798369313633)(文景書局)

ISBN: IGI97913633　Year: 2024 　Price: US$ 275.00

Author: Muhammad Rahies Khan

A b s t r a c t

The answer to this pressing challenge lies within the pages of the book, Convergence of Industry 4.0 and Supply Chain Sustainability. It serves a meticulously curated collection of research that illuminates the intricacies of implementing Industry 4.0 and the ramifications for sustainable supply chains. Our work focuses on the associated challenges and opportunities encountered by the adoption of Industry 4.0 in supply chain management (SCM).

This book is an academic endeavor and a practical guide and resource for industry professionals and academics alike. Industry stakeholders can now navigate the complex terrain of Industry 4.0, understand its implications for sustainability, and chart a path toward future proofing supply chain operations with the knowledge within this book. Sustainability is a current necessity, and this essential resource joins changemakers in the journey towards a resilient, ethical, and efficient future in supply chain management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Adaptation for Survival
‧Additive Manufacturing
‧Artificial Intelligence
‧Blockchain Technology
‧Competitive Advantage
‧Futureproofing
‧Industry 4.0
‧Internet of Things
‧Manufacturing Operations
‧Supply Chain Management
‧Sustainability Imperative
‧Sustainable Business Strategies
‧Sustainable Development Goals
‧Technology Integration

VC02-1276

Achieving Secure and Transparent Supply Chains With Blockchain Technology (9798369304822)(文景書局)

ISBN: IGI97904822　Year: 2024 　Price: US$ 275.00

Author: Mustafa Rehman Khan

A b s t r a c t

The advent of Industry 5.0 has introduced unprecedented challenges for organizations in maintaining the effectiveness, transparency, and security of their operations, leading to disruptions in supply chain management. The traditional methods of managing transactions and data sharing in supply chain networks are proving inadequate in the face of these complexities. The need for a comprehensive solution that addresses these issues has become critical.

In response, editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, a groundbreaking edited collection that offers a compelling solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a game-changing technology that can transform supply chain management.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Blockchain-Based Supply Chain Financing
‧Carbon Footprint Tracking
‧Circular Supply Chains
‧Ethical Sourcing
‧Future Directions
‧Legal and Regulatory Issues
‧Resilience
‧Smart Contracts
‧Supply Chain Efficiency
‧Supply Chain Security
‧Supply Chain Transparency
‧Sustainability
‧Sustainable Development Goals
‧Traceability
‧Transparency

VC02-1273

Fostering Innovation in Venture Capital and Startup Ecosystems (9798369313268)(文景書局)

ISBN: IGI97913268　Year: 2024 　Price: US$ 270.00

Author: Renuka Sharma

A b s t r a c t

Addressing the evolution of the startup ecosystem from traditional to tech-driven industries, the book meticulously examines venture capital trends, investment strategies, and their impact. It scrutinizes the potential of each emerging technology, evaluating risks and rewards, ethical considerations, and the symbiotic relationship between startups and corporate partnerships. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Blockchain
‧Corporate Partnerships
‧Disruptive Technologies
‧Emerging Technologies
‧Ethical Considerations
‧Internet of Things
‧Investment Strategies
‧Risk and Reward Assessment
‧Startup Ecosystem
‧Sustainable Development
‧Tech-driven Industries
‧Venture Capital

VC02-1272

Entrepreneurship and Creativity in the Metaverse (9798369317341)(文景書局)

ISBN: IGI97917341　Year: 2024 　Price: US$ 275.00

Author: Shivani Inder

A b s t r a c t

Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.

The book's objective is to fill the existing void in the understanding of Metaverse entrepreneurship. Through insightful contributions from experts in the field, this book will tackle pressing questions, such as how the Metaverse serves as a platform for entrepreneurial ventures, the dynamics between entrepreneurs and Metaverse ecosystems, and the transformative role of innovation and creativity. By reading this book, you will gain a profound insight into the entrepreneurial processes and creative forces that will shape the Metaverse's future. Join us in exploring and conquering the unique challenges and opportunities that the Metaverse offers. Entrepreneurship and Creativity in the Metaverse is your definitive guide to becoming a trailblazer in this remarkable digital realm.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Digital Innovation
‧Digital Realms
‧Entrepreneurial Challenges
‧Entrepreneurial Ecosystems
‧Entrepreneurial Ventures
‧Future of the Metaverse
‧Metaverse Potential
‧Role of Entrepreneurs
‧Technological Revolution

VC02-1271

Cases on Social Media and Entrepreneurship (9798369317815)(文景書局)

社群媒體與創業案例

ISBN: IGI97917815　Year: 2024 　Price: US$ 255.00

Author: Syed Far Abid Hossain

A b s t r a c t

A historical perspective of media entrepreneurship unfolds, providing a foundational understanding of its evolution. With the advent of artificial intelligence (AI), the narrative progresses to establishing an AI-based social media entrepreneurship system, unveiling the transformative potential of technology. Real industry analyses are presented through enlightening case studies, uncovering various issues, and offering viable solutions. This unique approach enhances entrepreneurial knowledge and skills, empowering practitioners to confidently navigate the complex social media landscape.

The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧21st-Century Social Media Entrepreneurship
‧Advertisement Cost Reduction
‧AI-Driven Social Media Entrepreneurship
‧Artificial Intelligence in Social Media Entrepreneurship
‧Business Performance Analysis
‧Business Strategy Development
‧Establishing Social Media Presence
‧Gender Disparities
‧Historical Perspective of Media Entrepreneurship
‧Limitations of AI-Driven Social Media
‧Poverty Reduction
‧Social Media Entrepreneurship Techniques
‧The Power of Social Media
‧Women Entrepreneurs

VC02-1270

Applying Business Intelligence and Innovation to Entrepreneurship (9798369318461)(文景書局)

ISBN: IGI97918461　Year: 2024 　Price: US$ 275.00

Author: Kannapat Kankaew

A b s t r a c t

Applying Business Intelligence and Innovation to Entrepreneurship brings a definitive solution to academicians, researchers, and students who seek a comprehensive understanding of the dynamic interplay between entrepreneurship, business intelligence, and innovation. By dissecting various types of organizations, from small and medium-sized enterprises (SMEs) to technology-based startups like Fintech, digital marketing, and community-driven initiatives, this book paints a vivid picture of the entrepreneurial ecosystem. It delves deep into the symbiotic relationship between local wisdom and innovation, shedding light on how entrepreneurs can seize opportunities presented by disruptive and unpredictable phenomena.

Covering a spectrum of topics, from the intersection of blockchain and entrepreneurship to sustainable innovation in social enterprises, this book is an invaluable resource for those looking to navigate the multifaceted world of modern entrepreneurship. By exploring how entrepreneurs can leverage technology, data science, and business intelligence, it equips readers with the knowledge and tools necessary to not only survive but thrive in the ever-evolving business landscape.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Agricultural Entrepreneurship
‧Autonomous Vehicles
‧Blockchain
‧Business Intelligence
‧Circular Economies
‧Community-Driven Initiatives
‧Competitive Edge
‧Cultural Products
‧Data Science
‧Digital Marketing
‧Digital Revolution
‧Entrepreneurship
‧Fast-Moving Consumer Goods
‧Fintech

VC02-1269

Trends, Challenges, and Practices in Contemporary Strategic Management (9798369311554)(文景書局)

ISBN: IGI97911554　Year: 2024 　Price: US$ 275.00

Author: Filiz Mizrak

A b s t r a c t

Covering from disruptive innovation and strategic leadership in a digital epoch to sustainability, global strategy, and the pivotal role of artificial intelligence in shaping strategies, this book mirrors the ever-evolving cadence of contemporary strategic management. Its pages harbor pragmatic wisdom on fostering innovation, the strategic choreography of financial decisions, the art of crisis mitigation, and the orchestration of collaborative strategies.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence in Strategy
‧Business Challenges
‧Contemporary Business Trends
‧Corporate Social Responsibility
‧Crisis Management
‧Digital Marketing
‧Digital Transformation
‧Disruptive Innovation
‧Globalization Strategies
‧Human Resource Alignment
‧Innovation and Design Thinking
‧Organizational Sustainability
‧Strategic Alliances
‧Strategic Leadership
‧Strategic Management

VC02-1268

Strategic Management and Policy in the Global Aviation Industry (9798369309087)(文景書局)

全球航空業的策略管理與政策

ISBN: IGI97909087　Year: 2024 　Price: US$ 275.00

Author: Salim Kurnaz

A b s t r a c t

Strategic Management and Policy in the Global Aviation Industry offers an insightful and comprehensive solution to this enigmatic issue. This book delves into the dynamics of the aviation sector's reliance on government intervention and support, providing invaluable perspectives for academic scholars and industry enthusiasts. It explores the critical role governments play in the development and sustainability of aviation companies, especially in the wake of the pandemic, where governments worldwide stepped in to bolster their national aviation companies. Additionally, the book explores the industry's efforts to align with the United Nations' sustainability targets and the critical influence of government regulations in achieving these goals. It also dissects the digital transformation and the integration of innovative technologies in aviation, setting the stage for a more efficient and innovative industry. Furthermore, it unveils the burgeoning role of artificial intelligence in the quest for cost reduction and enhanced operational efficiency in the fiercely competitive aviation market.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence in Aviation
‧Aviation Industry Challenges
‧Aviation Industry's Economic Influence
‧Business Management in Aviation
‧Cutting-Edge Technologies in Aviation
‧Digital Transformation in Aviation
‧Global Aviation Industry
‧Government Managed Aviation Companies
‧Government Oversight in Aviation
‧Government Regulations in Aviation
‧Government-Aviation Entity Relationships
‧Strategic Management and Policy
‧Sustainability in Aviation

VC02-1267

Overcoming Cognitive Biases in Strategic Management and Decision Making (9798369317662)(文景書局)

ISBN: IGI97917662　Year: 2024 　Price: US$ 285.00

Author: Enis Siniksaran

A b s t r a c t

Overcoming Cognitive Biases in Strategic Management and Decision Making unravels the complex tapestry of biases that infiltrate decision-making processes at all levels. From social injustice biases and reasoning errors to action-inaction and social biases, the book confronts the myriad of ways that biases manifest in critical moments. These pose a significant threat to sound decision-making in various fields, impacting professionals ranging from judges and doctors to public officials. The repercussions of unchecked biases are far-reaching, leading to flawed outcomes that echo through society. The urgent need for a strategic response to mitigate these biases and enhance decision-making processes forms the crux of the problem this book seeks to address.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Action-Inaction Biases
‧Cognitive Biases
‧Decision-Making Processes
‧Foundational Assumptions
‧Governmental Inefficiency
‧Memory Biases
‧Overcoming Cognitive Biases
‧Rational Decisions
‧Reasoning Errors
‧Social Injustice Biases
‧Sound Decision-Making
‧Strategic Management

VC02-1265

Intelligent Optimization Techniques for Business Analytics (9798369315989)(文景書局)

ISBN: IGI97915989　Year: 2024 　Price: US$ 270.00

Author: Sanjeev Bansal

A b s t r a c t

This groundbreaking book offers an all-encompassing solution to the challenges that academic scholars encounter in the pursuit of mastering the interplay between learning algorithms and intelligent optimization techniques for business analytics. Through a wealth of diverse perspectives and expert case studies, it illuminates the path to effectively implementing these advanced systems in real-world business scenarios. It caters not only to the scholarly community but also to industry professionals and policymakers, equipping them with the necessary tools and insights to excel in the realm of data-driven decision-making.

Encompassing a wide range of topics, from foundational principles to practical applications, this book serves as a transformative solution. It is a guide for those seeking to comprehend and harness the potential of machine learning and intelligent optimization in the field of business analytics. It dives into practical challenges, ethical considerations, and showcases the wide-ranging applicability of these techniques across various domains. Intelligent Optimization Techniques for Business Analytics is the solution that empowers scholars to make informed decisions in complex business scenarios, revolutionizing the way data is leveraged and shaping the future of enterprises.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business Data Analytics
‧Cutting-Edge Algorithms
‧Data-Driven Decision-Making
‧Efficiency-Driving Data Optimization
‧Ethical Considerations
‧Learning Algorithms
‧Real-World Business Scenarios

VC02-1264

Digital Twin Technology and AI Implementations in Future-Focused Businesses (9798369318188)(文景書局)

ISBN: IGI97918188　Year: 2024 　Price: US$ 285.00

Author: Sivaram Ponnusamy

A b s t r a c t

In the modern and data-driven business landscape, organizations face an increasingly complex challenge: how to harness the power of Artificial Intelligence (AI) and digital twin technology to stay competitive and relevant. This challenge is exacerbated by the rapid evolution of these technologies and the urgent need for businesses to adapt. AI continues to advance in areas such as language comprehension, pattern recognition, decision-making, and experiential learning, while digital twins are transforming into electronic replicas of real-world entities. Consequently, businesses grapple with the complexities of navigating this transformative convergence.

Digital Twin Technology and AI Implementations in Future-Focused Businesses addresses the pressing issue of how AI and digital twin technology are altering the very fabric of business operations. It delves into the profound implications for productivity, creativity, and decision-making in organizations across diverse industries. Staying ahead of the technical curve is crucial, and this book equips readers with the knowledge and insights needed to thrive in this evolving business landscape.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Business Challenges
‧Decision-Making
‧Digital Twin Technology
‧Evolution and Innovation of Business Models
‧Technology Applications in Business
‧Technology Convergence

VC02-1263

Smart and Sustainable Interactive Marketing (9798369313398)(文景書局)

ISBN: IGI97913398　Year: 2024 　Price: US$ 265.00

Author: Hamid Reza Irani

A b s t r a c t

This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

This resource offers a compelling solution for academic scholars, students, and professionals alike. Smart and Sustainable Interactive Marketing emphasizes the impact of transformative technologies and their role in the sustainability of marketing and sales systems. The book equips readers with the knowledge and tools necessary to address the challenges and opportunities presented by Industry 5.0 and Society 5.0. This is a must-read for those seeking to usher in a new era of marketing that is not only smart but also eco-conscious and ready to meet the demands of the fourth industrial revolution.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Contemporary Economies
‧Digital Technologies
‧Eco-Conscious Consumers
‧Fourth Industrial Revolution
‧Industry 5.0
‧Marketing Strategies
‧Sales Systems
‧Smart Marketing
‧Sustainable Development
‧Sustainable Marketing
‧Traditional Marketing
‧Transformative Technologies

VC02-1262

Navigating the Shifting Landscape of Consumer Behavior (9798369315941)(文景書局)

ISBN: IGI97915941　Year: 2024 　Price: US$ 275.00

Author: Fatih Sahin

A b s t r a c t

This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes.

The book illuminates the transformative trends of e-commerce, mobile shopping, and omnichannel strategies in digital retail. It scrutinizes how customers navigate the digital economy, the influence of social media on their decisions, and the ethical implications of data-driven marketing. Ethical considerations take center stage, addressing issues such as the ethical implications of artificial intelligence, corporate accountability in the digital environment, and the delicate balance between innovation and ethics.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Brand Accountability
‧Brand Activism
‧Brand Loyalty
‧Consumer Behavior
‧Corporate Responsibility
‧Data-Driven Marketing
‧Digital Retail Trends
‧Digital Transformation
‧Ethical Considerations
‧Ethical Marketing
‧Marketing Ethics
‧Omnichannel Strategies
‧Purpose-Driven Marketing
‧Social Media Influence
‧Sustainable Marketing

VC02-1260

Contemporary Trends in Innovative Marketing Strategies (9798369312315)(文景書局)

ISBN: IGI97912315　Year: 2024 　Price: US$ 275.00

Author: Belem Barbosa

A b s t r a c t

Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business Adaptation
‧Competitive Advantage
‧Contemporary Trends
‧Data Analytics
‧Digital Marketing
‧Digital Transformation
‧Disruptive Strategies
‧Emerging Technologies
‧Market Dynamics
‧Marketing Innovation
‧Marketing Insights
‧Marketing Intelligence
‧Strategic Frameworks
‧Sustainable Marketing

VC02-1259

Building Strong Brands and Engaging Customers With Sound (9798369307786)(文景書局)

ISBN: IGI97907786　Year: 2024 　Price: US$ 265.00

Author: Minna-Maarit Jaskari

A b s t r a c t

The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging.

This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.

The application-focused section is a treasure trove of case studies and insights. It dissects sounds in brand storytelling, analyzes the role of sonic branding across diverse channels, and explores its influence in shaping the customer journey. This section presents a mosaic of practical applications from the intriguing Autonomous Sensory Meridian Response (ASMR) to the integration of soundscapes in various industries. This book is essential reading for academics interested in marketing psychology, business, as well as business practitioners.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Audio Branding
‧Autonomous Sensory Meridian Response
‧Brand Identity
‧Brand Storytelling
‧Cognitive Responses
‧Consumer Well-being
‧Cultural Sensitivity
‧Customer Engagement
‧Emerging Trends
‧Ethical Considerations
‧Global Impact
‧Multidimensionality of Sound
‧Sonic Branding
‧Sonic Logos
‧Soundscapes
‧Technological Advances

VC02-1258

Balancing Automation and Human Interaction in Modern Marketing (9798369322765)(文景書局)

ISBN: IGI97922765　Year: 2024 　Price: US$ 290.00

Author: Arjun J. Nair

A b s t r a c t

Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Designed for a diverse audience, encompassing marketers, business leaders, AI developers, educators, and consumers, the book serves as a resource for dealing with the complexities of AI-driven marketing. With recommended topics spanning from the impact of AI on customer experience to the importance of diverse perspectives in AI development, the book caters to the various interests of its readers. The book ensures that even as AI transforms marketing, it does so responsibly, ethically, and in collaboration with human ingenuity.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧AI and Building Trust with Customers
‧AI and Human Collaboration in Marketing
‧AI and the Future of Work
‧AI Creativity in Marketing
‧AI Emotional Intelligence in Marketing
‧AI-Powered Brand Storytelling
‧AI-Powered Innovation in Marketing
‧Balancing Automation and Human Interaction in Marketing
‧Designing for Human-Centered AI
‧Ethics and Responsibility in AI Marketing
‧Leveraging AI to Personalize Customer Interactions
‧The Human Side of AI
‧The Impact of AI on Customer Experience
‧The Importance of Diverse Perspectives in AI Development

VC02-1252

Innovative Human Resource Management for SMEs (9798369309728)(文景書局)

ISBN: IGI97909728　Year: 2024 　Price: US$ 250.00

Author: Shuja Iqbal

A b s t r a c t

By delving into various areas such as recruitment, employee engagement, performance management, employee well-being, and organizational transformation, the book presents actionable insights and real-world case studies. Through these examples, readers can grasp the acute impact of innovative HR practices on businesses of all sizes. Whether an SME is looking to stay competitive or a larger organization seeking to optimize HR management, this book offers valuable information to drive organizational success and foster a positive workplace culture.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Agile Business
‧Business and Human Resources Innovation
‧Change Management
‧Employee Engagement
‧Human Resources
‧Leadership Approaches
‧Organizational Culture
‧Performance Management
‧Recruitment Practices and Talent Acquisition
‧Small and Medium-sized Enterprises
‧Training and Development
‧Worker Well-Being
‧Workforce Management

VC02-1251

Human Resources Management in the Tourism (9798369313220)(文景書局)

ISBN: IGI97913220　Year: 2024 　Price: US$ 275.00

Author: Marco Valeri

A b s t r a c t

With globalization intensifying market competition, differentiation becomes a key driver for organizations. The book thoroughly explores how internal marketing and employee satisfaction and empowerment play pivotal roles in shaping tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Best Practices
‧Corporate Events
‧Employee Empowerment
‧Employee Satisfaction
‧Globalization
‧Green Human Resources
‧HR Balanced Scorecard
‧Human Resources
‧Marketing Management
‧Multisensory Dimensions
‧Occupational Stress
‧Pandemic
‧Post Pandemic Context
‧Team Building
‧Tourism Management

VC02-1249

Building Sustainable Human Resources Management Practices for Businesses (9798369319949)(文景書局)

ISBN: IGI97919949　Year: 2024 　Price: US$ 275.00

Author: Cristina Raluca Gh. Popescu

A b s t r a c t

In a world teetering on the edge of environmental uncertainty, Building Sustainable Human Resources Management Practices for Businesses is an indispensable guide for academic scholars, leaders, and human resource professionals. It sheds light on the critical issue of integrating sustainability into human resource management and sets the stage for a more sustainable and environmentally conscious organizational landscape. The urgency of our times demands that organizations, academicians, and policymakers unite in their quest for a greener future, and this book serves as the bridge connecting academia, business, and the environment to achieve that shared vision.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Change Management for Green Organizational Culture
‧Circular Economy
‧Corporate Social Responsibility in People Management
‧Environmental Criteria for Performance Management
‧Environmental Sustainability
‧Green Human Resource Management Challenges and Opportunities
‧Green Human Resources Management
‧Green Innovation
‧Green Supply-Chain Management
‧Leading Companies in Green Human Resource Management
‧Participation and Collaboration in Green Initiatives
‧Sustainability Indicators in Human Resources Assessment
‧Sustainability Skills Development and Training
‧Sustainable Compensation and Benefits Programs
‧Sustainable Hiring Policies and Practices
‧Sustainable Lifestyle Promotion to Employees
‧The Role of Human Resources in Environmental Sustainability
‧Workplace Environmental Awareness and Communication

VC02-1246

Reshaping Entrepreneurial Education Within an Industry 4.0 Context (9798369304099)(文景書局)

ISBN: IGI97904099　Year: 2024 　Price: US$ 265.00

Author: Vannie Naidoo

A b s t r a c t

This publication addresses a diverse audience, making it an essential resource for students, academicians, and higher education administrators seeking an in-depth understanding of Reshaping Entrepreneurial Education Within an Industry 4.0 Context. For practitioners, it provides valuable insights to enrich their work in the realm of higher education. The book covers a broad spectrum of key themes, including the impact of the 4th industrial revolution on entrepreneurial education, the transformative power of online learning in global universities, and the hurdles faced in adopting digital education. Additionally, the experts behind this research delve into how information and communication technologies (ICTs) are influencing educational policies and teaching methods worldwide, as well as the role of metaverse technologies in designing curricula for entrepreneurial education.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Access to Education
‧Case Studies
‧Collaborative Efforts
‧Digital Transformation
‧Entrepreneurial Education
‧Global Universities
‧Higher Education
‧Industry 4.0
‧Information and Communication Technologies
‧Metaverse Technologies
‧Online and Distance Learning
‧Resilient Systems
‧Tertiary Education

VC02-1245

Organizational Management Sustainability in VUCA Contexts (9798369307205)(文景書局)

ISBN: IGI97907205　Year: 2024 　Price: US$ 275.00

Author: Rafael Perez-Uribe

A b s t r a c t

Organizational Management Sustainability in VUCA Contexts is an insightful and comprehensive book that delves into the complex interplay between sustainability and the challenging landscapes of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). With a focus on bridging the gap between present and future generations, this book navigates the intricate web of economic success, social development, environmental health, and societal stability.

Drawing upon a blend of theoretical foundations and practical examples, this book aims to unravel the phenomenon of sustainability in VUCA contexts by analyzing both exemplary and detrimental management practices across public and private sectors. Through a series of meticulously crafted chapters, the authors assess, treat, communicate, monitor, review, and discuss the methods, best practices, and requisite conditions for fostering sustainable organizations.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Economic and Social Development
‧Environmental Health
‧Governance
‧Innovation
‧Management
‧Measurement and Evaluation
‧Organizational Culture
‧Organizations
‧Public and Private Sectors
‧Stakeholders
‧Strategy
‧Sustainability
‧Sustainable Development
‧Volatility, Uncertainty, Complexity, Ambiguity (VUCA)

VC02-1244

Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms (9798369318669)(文景書局)

ISBN: IGI97918669　Year: 2024 　Price: US$ 270.00

Author: Babita Singla

A b s t r a c t

Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them.

At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Boundary Navigation
‧Customer Experience
‧Digital Finance
‧Digital Frontier
‧Metaverse
‧Metaverse Impacts on Supply Chain
‧Multidisciplinary Insight
‧Omnichannel Marketing
‧Strategic Integration
‧Technology Policy Reform
‧Transformative Technology

VC02-1243

Innovative Technologies for Increasing Service Productivity (9798369320198)(文景書局)

ISBN: IGI97920198　Year: 2024 　Price: US$ 290.00

Author: Sridhar Manohar

A b s t r a c t

Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of the trends and challenges confronting service industries. The book sheds light on the impact of digital transformation, emerging technologies, and disruptive business models, serving as a guide for navigating the complexities of service productivity in an ever-changing environment.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Effective Service Delivery Systems
‧Lean Service Operations and Technology
‧Service Design Thinking for Productivity and Innovation
‧Service Experience Design and Technology
‧Service Innovation and Entrepreneurship
‧Service Innovation in the Digital Age
‧Service Marketing and Technology
‧Service Operations in a Global Economy
‧Service Process Optimization with Technology
‧Service Productivity and Performance
‧Service Productivity and Technology
‧Service Quality with Technology
‧Technology-Enabled Business Models

VC02-1242

Fostering Organizational Sustainability With Positive Psychology (9798369315248)(文景書局)

ISBN: IGI97915248　Year: 2024 　Price: US$ 275.00

Author: Elif Baykal

A b s t r a c t

Fostering Organizational Sustainability With Positive Psychology addresses the critical gap in the sustainability discourse by showcasing how positive psychology and positive organizational behavior can serve as the linchpin to achieving sustainability in organizations. This book provides a roadmap for establishing these principles as the cornerstone of your sustainable business strategy.

This book is an essential resource for academic scholars, researchers, consultants, professional managers, entrepreneurs, and students seeking to redefine sustainability in the context of modern organizations. By offering tangible frameworks and practical tools, the creators of this book empower you to cultivate a positive organizational climate that not only drives immediate success but also paves the way for sustained, adaptive, and resilient businesses. Join us in fostering organizational sustainability with the power of positive psychology, shaping organizations that thrive in today's dynamic landscape and endure for generations to come.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business Practices
‧Business Resiliency
‧Dynamic Landscape
‧Fostering Entrepreneurial Spirit
‧Holistic Solution
‧Organizational and Individual Empowerment
‧Organizational Sustainability
‧Positive Psychology
‧Rapidly Changing Circumstances
‧Sustainability Discourse
‧Sustained Success

VC02-1240

Demystifying the Dark Side of AI in Business (9798369307243)(文景書局)

ISBN: IGI97907243　Year: 2024 　Price: US$ 275.00

Author: Sumesh Dadwal

A b s t r a c t

This book explores the need for effective governance to address the challenges posed by AI. It highlights the potential for AI to be exploited by humans, emphasizing the individual, organizational, and social risks that come with its misuse. By presenting real-world case studies and practical insights, the book equips readers with the knowledge to navigate the complexities of AI implementation and make informed decisions.

Demystifying the Dark Side of AI in Business covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence (AI)
‧Comparative Implications
‧Financial Risks
‧Governance
‧Ineffective Implementation
‧Information Technology Threats
‧Legal Concerns
‧Loopholes in AI Implementation
‧Marketing
‧Negative Social Impact
‧People Context
‧Safety Risks
‧Soiled Implications
‧Unethical AI Implementation
‧Unintended Consequences

VC02-1238

Convergence of Digitalization, Innovation, and Sustainable Development in Business (9798369307984)(文景書局)

ISBN: IGI97907984　Year: 2024 　Price: US$ 275.00

Author: Alper Erturk

A b s t r a c t

In today's business landscape, a pressing challenge looms large – the harmonious integration of digitalization, innovation, and sustainable development. As organizations grapple with the dizzying pace of digital transformation, they also confront the imperative of sustainability. Yet, the synergy between these two crucial facets remains uncharted territory, leaving a void in both academic discourse and practical application. This knowledge gap poses a considerable risk, hindering our collective progress toward a sustainable future.

Convergence of Digitalization, Innovation, and Sustainable Development in Business emerges as the much-needed solution to the complex interplay of digitalization, innovation, and sustainable development. Drawing from the insights of leading scholars and practitioners convened at the International Conference on Digitalization, Innovations, and Sustainable Development, this book offers a meticulously curated selection of papers that illuminate the path forward.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Blockchain Technology
‧Circular Economy
‧Climate Change Mitigation
‧Digital Marketing Strategies
‧Environmental Sustainability
‧Green Energy Innovations
‧Industry 4.0
‧Renewable Energy Sources
‧Social Responsibility in Business
‧Sustainable Supply Chains
‧Technological Disruption
‧Urban Planning for Sustainability
‧Virtual Reality Applications
‧Water Resource Management

VC02-1237

Complex AI Dynamics and Interactions in Management (9798369307120)(文景書局)

ISBN: IGI97907120　Year: 2024 　Price: US$ 265.00

Author: Paula Cristina Nunes Figueiredo

A b s t r a c t

This book explores artificial intelligence (AI) within the realm of business management. This involves an in-depth analysis of the current state of AI in business, an investigation into the factors that propel dynamic AI development within organizational settings, and a meticulous examination of the systems, processes, and practices employed in organizational AI development. Furthermore, the book evaluates the impact of AI on individuals, organizations, and societies. In addressing practical concerns, the text also suggests implementing systems, processes, and organizational practices that harness the power of AI for effective problem-solving. Lastly, the book scrutinizes the evolving landscape of management approaches, keenly observing shifts influenced by the integration of AI and technology.

Leaders are urged to prepare organizations and nurture talent sustainably and strategically. This book is a valuable resource for managers and decision-makers, providing insights on leveraging AI to enhance business sustainability. This initiative allows collaboration among stakeholders, including professionals from public and private sectors, human resources specialists, data experts, and academics from various countries. It fosters a collective understanding of AI's transformative power in the multifaceted business management domains.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business Management Technologies
‧Data Science
‧Finance
‧Human Resource Management
‧Impact of Artificial Intelligence on Individuals
‧Impact of Artificial Intelligence on Organizations
‧Impact of Artificial Intelligence on Society
‧Innovation and Entrepreneurship
‧Learning and Development
‧Organizational Artificial Intelligence Development
‧Organizational Logistics
‧Responsible Leadership
‧Sales and Marketing
‧Security Mechanisms
‧Sustainability

VC02-1236

Business Continuity Management and Resilience: Theories, Models, and Processes (9798369316580)(文景書局)

ISBN: IGI97916580　Year: 2024 　Price: US$ 290.00

Author: Jose Carlos Rouco

A b s t r a c t

Business Continuity Management and Resilience: Theories, Models, and Processes provides an exhaustive overview of business continuity management but also offers innovative methodologies to enhance organizational and personal resilience. By delving into theories, models, and processes, it equips readers with the knowledge needed to navigate crises successfully. Covering crisis communication plans, the role of artificial intelligence, risk management, information technologies in crisis management, leadership skills in a crisis context, emergency response, competency models, virtual and augmented reality centers in training, and stress management, this reference book will help to prepare organizations for VUCA in the future. By fostering awareness, providing best practices, and drawing on lessons learned, this book presents a solution through a strategic imperative for those seeking to fortify organizations against the challenges of today's dynamic business environment.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence
‧Business Continuity Management
‧Crisis Communication Planning
‧Crisis Management
‧Emergency Response
‧Industry Disruptions
‧Market Competition
‧Organizational Resilience
‧Paradigm Shift
‧Reputation Management
‧Risk Analysis
‧Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)


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