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VC10-123

Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality (9798369319789)(文景書局)

ISBN: IGI97919789　Year: 2024 　Price: US$ 290.00

Author: Sanjeev Kumar

A b s t r a c t

Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.

This book explores current state-of-the-art in commercial endeavors within hybrid hospitality. It unveils the limitless potential for innovation in the hospitality sector, including personalization amplification, contactless experience enhancement, real-time communication facilitation, operational efficiency optimization, staff empowerment and training through technology, sustainability integration, and guest feedback utilization for continuous improvement. Moreover, it underscores the role of AI as a catalyst, demonstrating that the synergy between hospitality and technology can forge a path of suitability and collaboration.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Artificial Intelligence Integration in Hospitality
‧Artificial Intelligence Powered Marketing
‧Commercial Tourism Perspectives
‧Contactless Guest Experiences
‧Digital Transformation of the Hospitality Industry
‧Future of Hybrid Hotels
‧Guest Personalization
‧Hybrid Hospitality
‧Operational Efficiency
‧Remote Work in Hospitality
‧Smart Technology
‧Social Spaces in Hospitality
‧Sustainability in Hospitality
‧Technology Impacts in Tourism

VC10-122

Supporting Environmental Stability Through Ecotourism (9798369310304)(文景書局)

ISBN: IGI97910304　Year: 2024 　Price: US$ 265.00

Author: Muhammad Abrar

A b s t r a c t

Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, including the unsustainable consumption of energy, environmental degradation, climate change, and the excessive cost of maintaining tourist hotspots. The high influx of visitors to many destinations has left more than just a negative imprint upon nature, it has also disrupted the daily lives and livelihoods of residents.

To address these pressing issues, Supporting Environmental Stability Through Ecotourism presents one possible solution in the form of a comprehensive book on ecotourism and sustainable tourism. It delves deep into the transformative power of ecotourism, offering insights into its economic, social, and cultural impacts. This book provides a holistic model for ecotourism adaptation and explores its potential as a sustainable alternative to traditional tourism. By examining the consumption patterns of eco-tourists and providing theoretical and literature support, this book offers valuable resources for prospective research in the field.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Climate Change
‧Consumption Patterns
‧Destination Branding
‧Economic Growth
‧Ecotourism
‧Environmental Stability
‧Infrastructure Development
‧Leisure Travel
‧Local Communities
‧Policy Development
‧Social Media Influencers
‧Sustainable Tourism
‧Tourism Challenges
‧Unintended Consequences

VC10-121

Social Media Strategies for Tourism Interactivity (9798369309605)(文景書局)

ISBN: IGI97909605　Year: 2024 　Price: US$ 285.00

Author: Celia M. Q. Ramos

A b s t r a c t

Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Changing Tourist Behaviors
‧Crisis Management
‧Digital Transformation in Hospitality
‧Economic Resilience
‧Evolving Trends
‧Hospitality Social Media Marketing
‧Social and Tourism Trend Analysis
‧Sustainable Practices
‧Technology Strategies
‧Tourism Management
‧Traditional Micro, Small, and Medium-Sized Enterprises
‧Transformative Solutions
‧Visionary Tourism

VC10-120

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin (9798369311035)(文景書局)

ISBN: IGI97911035　Year: 2024 　Price: US$ 275.00

Author: Surabhi Singh

A b s t r a c t

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin doesn't just address the industry's current challenges; it sets the stage for its sustainable future. Through an in-depth examination of metaverse experiences in travel, virtual adventures, immersive technology, and digital twin models, the book encourages readers to embrace the benefits of these innovations. As this industry undergoes its transition to Industry 5.0, this book is serves as a compass that guides readers toward a new era of service excellence and innovation in tourism, ensuring that they remain at the forefront of this transformative journey.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Accommodation Selection
‧Digital Twin Innovations
‧Evolving Service Models
‧Immersive Technology
‧Industry 5.0
‧Innovative Service Approaches
‧Metaverse Experiences
‧Service Excellence
‧Service Innovations
‧Sustainable Tourism
‧Tourism Industry
‧Transformative Challenges

VC10-119

Mountain Tourism and Ecological Impacts: Himalayan Region and Beyond (9798369308233)(文景書局)

ISBN: IGI97908233　Year: 2024 　Price: US$ 250.00

Author: Soumendra Nath Biswas

A b s t r a c t

Mountain Tourism and Ecological Impacts: Himalayan Region and Beyond unravels the intricate connections between tourism development and its far-reaching implications. This comprehensive exploration delves deep into the heart of the Himalayan region and beyond, shedding light on the diverse dimensions of mountain tourism and its profound impact on local environments, communities, and cultural heritage.

This book reveals the tapestry of tourism experiences found in the peaks and vistas of the Himalayas. It delves into eco-tourist's delicate dance with fragile ecosystems, the coexistence of travelers and wildlife, the exhilaration of adventure tourism, and the spiritual pilgrimages that draw seekers from across the globe. Each facet of mountain tourism is examined in its complexity and depth.

This book comprehensively explores the pivotal role of preserving local cultures and underscores this as a key element of conserving the pristine natural habitats. This book is ideal for academics and researchers, tourism professionals, environmentalists and conservationists, government and NGOs, and travel enthusiasts.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Adventure Tourism
‧Biodiversity Conservation
‧Climate Change
‧Climate Resilience
‧Cultural Heritage
‧Ecological Impacts
‧Economic Growth
‧Eco-Tourism
‧Environmental Conservation
‧Himalayan Region
‧Indigenous Traditions
‧Local Communities
‧Mountain Tourism
‧Sustainability
‧Wildlife Encounters

VC10-118

Exploring Culture and Heritage Through Experience Tourism(文景書局)

通過體驗旅遊探索文化和遺產

ISBN: 9781668499580　Year: 2023 　Price: US$ 180.00

Author: Yashwant Singh Rawal

A b s t r a c t

The book covers a wide range of topics, including current trends, such as event tourism, creative tourism, and indigenous tourism. Through case studies and insightful analysis, it provides an in-depth understanding of the positive and negative aspects of cultural heritage tourism, shedding light on the significance of traditional cultural practices and the management of intangible heritage.

Human resource management in cultural and heritage tourism is examined, highlighting the skills, competencies, and organizational aspects necessary for successful operations. The book also delves into the planning, policy frameworks, and strategies required for sustainable cultural tourism development, with a focus on cultural event management, fair and festival planning, and policy implications.

Finally, the volume explores the transformative impact of technology on cultural tourism, religious tourism, and heritage conservation. It examines the implications of technology, knowledge-sharing platforms, and social solidarity economy, showcasing examples of trans-modern cultural sharing and experiential tourism. It also addresses the livelihoods of local communities and entrepreneurs within cultural and heritage tourism destinations.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Cultural Event Management
‧Cultural Preservation
‧Disasters and Crises on Culture
‧Fair and Festival Planning
‧Heritage
‧Human Resource Management
‧Policy Frameworks
‧Policy Implication
‧Religious Tourism
‧Social Solidarity Economy
‧Tourism Industry
‧Trans-Modern Cultural

VC10-117

Prospects and Challenges of Global Pilgrimage Tourism and Hospitality(文景書局)

全球朝聖旅遊和酒店業的前景和挑戰

ISBN: 9781668448182　Year: 2023 　Price: US$ 190.00

Author: S.K. Gupta

A b s t r a c t

Pilgrimage tourism is one of the basic areas with far-reaching impacts in the travel and tourism industry around the world and across generations. Due to its reach and potential impact, further study is required.

Prospects and Challenges of Global Pilgrimage Tourism and Hospitality considers the changing facts and facets of pilgrimage tourism around the world; develops pilgrimage tourism for community integration, faith-sharing, perseverance, tolerance, and peace; and identifies new issues scopes, challenges, and entrepreneurial opportunities for pilgrimage tourism that are relevant and important for future pilgrimages with larger intensity and frequency. Covering key topics such as pilgrimage economy, social media, and tourism, this premier reference source is ideal for policymakers, social scientists, managers, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Crowd Management
‧Culture
‧Entrepreneurship
‧Hospitality
‧Innovation
‧Pilgrimage Economy
‧Pilgrimage Tourism
‧Social Economy
‧Social Media
‧Tourism

VC10-116

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience(文景書局)

探索利基旅遊商業模式、行銷和消費者體驗

ISBN: 9781668472439　Year: 2023 　Price: US$ 190.00

Author: Maria Antonia Rodrigues

A b s t r a c t

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future.

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business models
‧Dark Tourism
‧Electronic Word-of-Mouth
‧Marketing Strategies
‧Niche Tourism
‧Police Stations
‧Rural Tourism
‧Sustainable Development
‧Tourist Satisfaction
‧Urban Cultural Landmarks
‧Visitor Experience

VC10-114

Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry(文景書局)

旅行者偏好、態度和行為案例

ISBN: 9781668469200　Year: 2023 　Price: US$ 165.00

Author: Giuseppe Catenazzo

A b s t r a c t

In the modern hospitality industry, it is critical to understand travelers’ needs and wants for businesses to survive and remain competitive. Further study on understanding travelers’ motivations is essential in this field.

Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers’ preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Competitiveness
‧Destinations
‧Hospitality
‧Hotel Management
‧Rural Areas
‧Social Impacts
‧Tourism
‧Tourism Management
‧Travelers
‧Vacations

VC10-113

Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century(文景書局)

ISBN: 9781668487273　Year: 2023 　Price: US$ 180.00

Author: Maximiliano E Korstanje

A b s t r a c t

Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights.

The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Child Sexual Abuse in Tourism
‧Gentrification Theory
‧Geospatial Discrimination
‧Human Trafficking
‧Impact of COVID-19 on Human Rights
‧Impact of COVID-19 on Tourism
‧Racism
‧Social Justice
‧Solutions and Action
‧Sustainable Practices
‧Tourism and Human Rights
‧Violence

VC10-112

Inclusive Community Development Through Tourism and Hospitality Practices(文景書局)

通過旅遊和酒店實踐實現包容性社區發展

ISBN: 9781668467978　Year: 2023 　Price: US$ 165.00

Author: Vipin Nadda

A b s t r a c t

Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction.

Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Ecotourism
‧Green Marketing Applications
‧Hospitality Industry
‧International Tourism
‧Resident Acceptance of Tourism
‧Resident Perception of Tourism
‧Sustainable Development
‧Tea Tourism
‧Tourism Development
‧Tourism Reinforcement

VC10-111

Dark Gastronomy in Times of Tribulation (9798369304389)(文景書局)

ISBN: IGI-97904389　Year: 2023 　Price: US$ 155.00

Author: Demet Genceli

A b s t r a c t

Dark tourism involves travel to historical sites associated with death and tragedy. While the main attraction of such sites is their historical value, visitors may also seek to understand other’s pain or achieve educational goals. Dark tourism helps enhance society's capacity to understand and learn from the past. Dark Gastronomy, on the other hand, explores the culinary traditions under dark times such as wars, battles, disasters, epidemics, genocides, famines, and unusual mass deaths.

With the guidance of Dark Gastronomy in Times of Tribulation, readers can better understand the role of gastronomy in dark times, such as which foods were accessible and what menus were served to prisoners. This book will appeal to scholars and professionals in history, tourism, sociology, gastronomy, and related fields, as well as those curious about the topic. This book is also ideal for graduate and undergraduate students, human resources consulting companies, university libraries, research institutions, tourism associations, and culinary professionals.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Culinary Arts
‧Dark Tourism
‧Diseases and Epidemics
‧Europe Dark Ages
‧Food
‧Gastronomy
‧Genocides, Death Camps
‧History
‧Menu
‧Natural Disasters and Gastronomy
‧Prisons and Gastronomy
‧Slums, Poverty and Gastronomy
‧Tourism
‧Tragedy
‧Wars and Gastronomy

VC10-110

Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development(文景書局)

創業旅遊與區域發展的可持續成長策略

ISBN: 9781668460566　Year: 2023 　Price: US$ 190.00

Author: Andreas Masouras

A b s t r a c t

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop competencies to handle procedures as well as ensure their communication with customers and partners is appropriate. The implementation of automated services and web technologies in tourism is also an issue that small firms must consider in relation to large enterprises. Further study on the best practices for entrepreneurs in the tourism sector is required.

Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development considers current trends in tourism entrepreneurship from different countries all over the world and considers how entrepreneurship functions in varying countries. The book also defines the concept of entrepreneur tourism and sustainable growth. Covering topics such as consumer behavior, hospitality, social media, and tourism management, this reference work is ideal for entrepreneurs, business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Consumer Behavior
‧Entrepreneurship
‧Heritage Tourism
‧Hospitality
‧Human Resources
‧Management
‧Marketing
‧Social Media
‧Sustainable Tourism
‧Tourism Management

VC10-109

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making(文景書局)

衡量酒店消費者行為以增強決策

ISBN: 9781668466087　Year: 2023 　Price: US$ 170.00

Author: Celia M.Q. Ramos

A b s t r a c t

To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector.

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Airline Industry
‧Customer Knowledge Management
‧Customer Satisfaction
‧E-Commerce Websites
‧Influencers
‧Intellectual Capital
‧Mobile Devices
‧Price-Setting Strategies
‧Service Quality
‧Social Networks

VC10-106

Leadership Approaches in Global Hospitality and Tourism(文景書局)

飯店業、旅遊業和服務業研究進展

ISBN: 9781668467145　Year: 2023 　Price: US$ 190.00

Author: Ahmet Baytok

A b s t r a c t

The ever-changing conditions of the present climate require leaders who can ensure adaptation between human resources and work, transform systems, and direct people to goals in a more effective and persuasive way. Leadership is very crucial and necessary in the field of tourism, as it is in all fields. Leadership has been dealt with in the historical process with situational approaches, behavioral approaches, and leadership skills; since the early 1980s, leadership approaches such as transformative, servant, spiritual, and authentic leadership have come to the fore.

Leadership Approaches in Global Hospitality and Tourism examines popular approaches to leadership in the context of tourism and contributes to the extant literature by demonstrating various aspects of the hospitality and tourism industry. It reveals the leadership approaches that scholars and practitioners should adopt in order to understand the crucial role of leadership and to respond to everchanging conditions with empirical studies, theoretical backgrounds, and best practices. Covering topics such as soft skills, transformational leadership, and self-leadership, this premier reference source is an excellent resource for business executives and managers, governmental and non-governmental organization leaders, students and educators of higher education, librarians, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Behavioral Approaches
‧Conceptual Analyses
‧Hospitality and Tourism Transformation
‧Hotel Industry
‧Laissez-Faire Leadership
‧Outdoor Recreation Activities
‧Perceived Challenges
‧Self-Leadership
‧Soft Skills
‧Transformational Leadership

VC10-105

Global Perspectives on the Opportunities and Future Directions of Health Tourism(文景書局)

健康旅遊的機會和未來方向的全球視角

ISBN: 9781668466933　Year: 2023 　Price: US$ 205.00

Author: Oguz Dogan

A b s t r a c t

Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon.

Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Attitudes of Local Residents
‧Bibliometric Analysis
‧Challenges and Opportunities
‧Destination Impact
‧Elderly Consumers
‧Health Tourism
‧Historical Development
‧Image and Branding
‧New Normal
‧Next-Generation Technologies
‧Quality of Life

Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition(文景書局)

ISBN: 9781668446454　Year: 2023 　Price: US$ 315.00

Author: Hakan Sezerel

A b s t r a c t

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities.

The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Brand Equity
‧Cultural Tourism
‧Destination Development
‧Disaster Tourism
‧Geographical Information Systems (GIS)
‧Social Media
‧Sustainable Gastronomy
‧Sustainable Medical Tourism
‧Sustainable Tourism
‧Technology Acceptance Model
‧Tourists With Disabilities
‧Women in Tourism

Handbook of Research on Sustainability Challenges in the Wine Industry(文景書局)

ISBN: 9781668469422　Year: 2023 　Price: US$ 295.00

Author: Bartolome Marco-Lajara

A b s t r a c t

In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice.

The Handbook of Research on Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this major reference work is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business Environments
‧Circular Economy
‧Consumer Behavior
‧Green innovation
‧Supply Chain Management
‧Sustainability
‧Wine
‧Wine Business
‧Wine Marketing
‧Wine Tourism

VC10-99-1

Challenges and Opportunities for Transportation Services in the Post-COVID-19 Era(文景書局)

後疫情時代交通服務的挑戰和機會

ISBN: 9781799888406　Year: 2022 　Price: US$ 250.00

Author: Giuseppe Catenazzo

A b s t r a c t

During the pandemic, transportation industries have heavily suffered from the overall lack of passengers. A substantial share of employees have has been laid-off, and others have turned to different industries. As mass vaccinations begin worldwide, movement restrictions will continue to evolve and disappear in the months to come, and new opportunities and challenges for transportation industries must be considered in a post-pandemic world.

Challenges and Opportunities for Transportation Services in the Post-COVID-19 Era explores the challenges and the new directions to match travelers’ needs in a post-COVID-19 world and illustrates several methodological applications in transportation to inspire scholars, researchers, and developers to further their efforts in boosting the design and use of sustainable mobility. Covering a range of topics such as green resilience and sustainability, it is ideal for transportation service managers, government officials, developers, engineers, decision- makers, analysts, academicians, researchers, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Airlines
‧Customer Complaints
‧Green Resilience
‧Quality and Satisfaction
‧Supply Chains
‧Sustainability
‧Tourism Research
‧Transportation Innovation
‧Transportation Modes
‧Urban Deliveries

VC10-98

Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives(文景書局)

ISBN: 9781799891499　Year: 2022 　Price: US$ 185.00

Author: Ana Pinto Borges

A b s t r a c t

Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive.

Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. Concretely, it constitutes a timely and relevant compendium of chapters that offers its readers relevant issues in gastronomy and management strategies in the hospitality industry. Covering topics such as food tourism, organic food production, and restaurant communication, this book is an essential resource for managers, business owners, entrepreneurs, consultants, marketing specialists, government officials, libraries, researchers, academicians, educators, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Consumer Perspectives
‧Emerging Economies
‧Food Tourism
‧Gastronomic Tourism
‧Global Threats
‧Healthy Restaurant Consumption
‧Local Tourism Development
‧Nutrition
‧Organic Food Production
‧Restaurant Communication
‧Slow Food
‧Tourism Businesses

VC10-97

Mobile Computing and Technology Applications in Tourism and Hospitality(文景書局)

餐旅業的行動計算和技術應用

ISBN: 9781799869054　Year: 2022 　Price: US$ 185.00

Author: Agustinus Borgy Waluyo

A b s t r a c t

Mobile computing and wireless technology have grown at a phenomenal rate in recent years, and so has artificial intelligence. The most advanced software applications that the world ever witnessed can be realized through a combined aspect of these disciplines, capable of delivering high level support to various industry sectors and to people’s quality of life in general. Currently, many countries are facing challenges from the COVID-19 pandemic. One of the most impacted industries by the pandemic is that of tourism and hospitality. It is time to explore and leverage the power of mobile and wireless intelligence to assist with the recovery of the tourism and hospitality sector during and after the pandemic, which constitutes a need for relevant research in the field.

Mobile Computing and Technology Applications in Tourism and Hospitality presents the latest research and development in mobile and intelligent computing with a focus on tourism and hospitality sectors. The chapters discuss the role of research on innovative technologies and applications for resilience to return the tourism and hospitality industry back to its normal state. This includes research on topics such as sensor-based technology, smart tourism, virtual and augmented reality, mobile travel applications, and more. This book is ideal for managers, executives, museum and cultural heritage specialists, app developers, IT consultants, tourism and hospitality professionals, researchers, academicians, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Consumer Experience
‧Digital Consumption
‧Information Technology
‧Mobile Augmented Reality
‧Mobile Computing
‧Mobile Travel Apps
‧Sensor-Based Technology
‧Smart Tourism
‧Sustainable Tourism
‧Tourism and Hospitality
‧Virtual Reality
‧Wireless Computing

VC10-93

Global Perspectives on Literary Tourism and Film-Induced Tourism(文景書局)

ISBN: 9781799882633　Year: 2022 　Price: US$ 185.00

Author: Rita Baleiro

A b s t r a c t

At the end of the 20th century, the traditional forms of tourism transformed; they expanded by the introduction of new postmodern tourist forms, bringing innovative offers to the marketplace. Two of these new fast-growing forms are literary tourism and film-induced tourism, both of which fall under the umbrella of cultural tourism. Both niches of cultural tourism share the need to create products and experiences that meet the tourists’ expectations.

Global Perspectives on Literary Tourism and Film-Induced Tourism discusses literary tourism and film-induced tourism and documents the advances in research on the intersections of literature, film, and the act of traveling. Covering a wide range of topics from film tourism destinations to digital literary tourism, this book is ideal for travel agents, tourism agencies, tour operators, government officials, postgraduate students, researchers, academicians, cultural development councils and associations, and policymakers.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Authenticity in Literary Tourism Places
‧Authors’ Houses
‧Bollywood Tourism
‧Cinematic Representations of Literary Tourism
‧Consumption of Literary Places
‧Destination Image
‧Digital Literary Tourism
‧Film Tourism Destinations
‧Imaginative Geographies
‧Library Tourism
‧Literary Tourism
‧Local Cultural Identity
‧Museums

VC10-108

Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism(文景書局)

文化旅遊數位通訊、物聯網與未來研究手冊

ISBN: 9781799885283　Year: 2022 　Price: US$ 360.00

Author: Lidia Oliveira

A b s t r a c t

Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists.

The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Accessibility
‧Big Data and Internet of Things (IoT)
‧Creative Destinations
‧Cultural Heritage and Cultural Tourism
‧Destination and City Branding
‧Dialogic Communication
‧Digital Transformation
‧E-Tourism
‧Museum Technologies
‧Overtourism
‧Smart Technologies
‧Social Media Platforms and Analytics
‧Sustainability of Tourism
‧Tourist Experience
‧Virtual Reality and Augmented Reality

VC10-104

Global Perspectives on Strategic Storytelling in Destination Marketing(文景書局)

ISBN: 9781668434376　Year: 2022 　Price: US$ 185.00

Author: Ana Claudia Campos

A b s t r a c t

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices.

Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Branding Tools
‧Community Engagement
‧Cultural Heritage
‧Destination Marketing
‧Experience Design
‧Film-Induced Tourism
‧Heritage Tourism
‧Purchase Intention
‧Social Media Storytelling
‧Strategic Storytelling
‧Tourism Promotion
‧Tourism Slogans

VC10-102

Employability and Skills Development in the Sports, Events, and Hospitality Industry(文景書局)

ISBN: 9781799877820　Year: 2022 　Price: US$ 165.00

Author: Vipin Nadda

A b s t r a c t

To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability.

Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Educational Institutions
‧Employability
‧Events
‧Hard Skills
‧Hospitality
‧Problem-Based Learning
‧Soft Skills
‧Sports Industry
‧Sports Management
‧Tourism
‧Virtual Events
‧Volunteerism

VC10-100

Sustainability and Competitiveness in the Hospitality Industry(文景書局)

ISBN: 9781799892861　Year: 2022 　Price: US$ 190.00

Author: Vania Costa

A b s t r a c t

The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses’ recovery.

Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic’s impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Business Planning Models
‧Company Finances
‧Competitiveness
‧Crisis Management
‧Digital Hospitality
‧Entrepreneurship
‧Management Models
‧Safe Tourism
‧Sustainability
‧Tourism Destination Planning
‧Tourism Products
‧Traveler Profiles

Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic(文景書局)

ISBN: 9781668433690　Year: 2022 　Price: US$ 315.00

Author: Pedro Andrade

A b s t r a c t

The tourism and hospitality industries have faced major setbacks in recent years as they have had to combat various challenges such as the COVID-19 pandemic and a rapidly evolving global market. In order to ensure these industries are prepared for future crises, further study on the best practices and strategies for handling difficult times and managing growth is critical.

The Handbook of Research on Urban Tourism, Viral Society, and the Impact of the COVID-19 Pandemic provides innovative research and perspectives on the revitalization of cultural tourism industries and services by addressing the creation of jobs in the areas of restoration, leisure, and culture. The book also analyzes how the tourism industry has handled global crises in the past and proposes business models for information and knowledge dissemination to appropriately handle disasters. Covering critical topics such as digital media and risk management, this major reference work is ideal for industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Augmented Reality
‧Business Models
‧Digital Media
‧Risk Management
‧Smart Cities
‧Social Media
‧Society
‧Tourism Experiences
‧Urban Heritage
‧Urban Tourism
‧Virtual Tourism

Handbook of Research on Cultural Tourism and Sustainability(文景書局)

文化旅遊與永續發展研究手冊

ISBN: 9781799892175　Year: 2022 　Price: US$ 315.00

Author: Claudia Ribeiro de Almeida

A b s t r a c t

The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further.

The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Creative Tourism
‧Cultural Heritage
‧Cultural Routes
‧Cultural Tourism
‧Festivals
‧Literary Tourism
‧Local Culture
‧Migration
‧Social Innovation
‧Sustainable Tourism
‧Tourism Co-Creation
‧Tourist Destinations

VC10-88

Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry, 2-Vols/Set.(文景書局)

COVID-19 對旅遊業的影響和意義研究手冊

ISBN: 9781799882312　Year: 2021 　Price: US$ 460.00

Author: Mahmut Demir

A b s t r a c t

The tourism sector has been deeply affected particularly in economic terms by the COVID-19 pandemic. This crisis has led to new practices and radical changes. Scientists emphasize that mankind will face pandemics more frequently in the forthcoming years. Thus, it is important to understand the negative impacts the COVID-19 pandemic had on the tourism sector as well as the measures that were and are being put in place to protect the industry during future outbreaks.

The Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry is a comprehensive reference source that reflects upon the evaluations of the experienced and ongoing pandemic crisis in the context of the tourism sector. The positive and negative effects experienced by tourism employees and tourists are examined, and post-pandemic processes and business practices are evaluated. Covering topics including consumer rights in tourism, dynamic changes in the tourism industry, and employment in tourism, this book is suitable for travel agencies, restaurateurs, hotel managers, brand managers, marketers, advertisers, managers, executives, hospitality personnel, policymakers, government officials, tourism practitioners, students, academicians, and researchers seeking the latest sustainable policies and practices that are being utilized to increase the productivity of the tourism sector and will allow it to thrive in the years to come.

Coverage:
The many academic areas covered in this publication include, but are not limited to:
‧Alternative Tourism
‧Consumer Rights in Tourism
‧Economic Effects of the COVID-19 Pandemic
‧Economic Recovery
‧Employment
‧Food Safety
‧Global Value Chain
‧Government Incentives for Tourism
‧International Tourism
‧Medical Tourism
‧Online Reviews
‧Post-COVID-19 Pandemic Tourist Behavior
‧Safe Tourism
‧Second Home Tourism
‧Social Media
‧Sustainable Tourism
‧Tourist Health

VC10-85

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry(文景書局)

ISBN: 9781799873525　Year: 2021 　Price: US$ 215.00

Author: Anita Zehrer

A b s t r a c t

Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry provides an in-depth examination of tourism family firms, since these firms are essential for supplying solutions for challenges such as dealing with uncertainty, becoming or remaining resilient, and creating sustainable tourism destinations. The chapters address the challenges of sustainability and resilience in an uncertain world and connects knowledge from family business research to tourism research, focusing on hospitality. Highlighted topics include organization ambidexterity, pandemic risk, firm management and leadership, and technology use in firm operations. This book is essential for family firms, hotel management, entrepreneurs, restaurateurs, tourism professionals, academicians, researchers, and students seeking the most advanced research on family firm’s resilience and risk management within the tourism industry.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
‧Family Firms
‧Hotel Management
‧Information Overload
‧Organizational Ambidexterity
‧Organizational Resilience
‧Pandemic
‧Resiliency Models
‧Risk Management
‧Social Media
‧Sustainable Practice
‧Terrorism
‧Tourism and Hospitality
‧Travel Risks


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