This essential book provides all the guidance and advice you will need to complete your project. Using two key visual pedagogical tools, the Metaphorical Tent and the Research Triangle, the book shows you how to produce a vibrant and stimulating in-depth qualitative research that draws on high quality data readily available via the internet. The book:

• takes you through the research process step-by-step, from choosing a topic to writing up conclusions;

• examines a wide range of written, visual and audio data sources;

• includes helpful case studies to demonstrate practical application of concepts.