The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant:
Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.
Embrace technology and use the power of modern media to guide your organization toward its goals.
Master leadership skills by establishing a framework for thinking and behaving as a leader at all times.
Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.
Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students.
Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.
Embrace technology and use the power of modern media to guide your organization toward its goals.
Master leadership skills by establishing a framework for thinking and behaving as a leader at all times.
Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.
Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students.