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SA14-486 International Sport Management(文景書局)

ISBN: 9781492556787 Year: 2020 Editon: 2  Price: US$ 116.00
Author: Eric W. MacIntosh
A b s t r a c t


International Sport Management, Second Edition, introduces students to the structure of governance in international sport and prepares them to apply management strategies in the business segments of sport marketing, sport media and information technology, sport event management, and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers will face on a regular basis. Instructors will find a suite of ancillaries: a test package, a presentation package, and an instructor guide with tips on incorporating the case studies into the course to maximize the practical learning experience.

With International Sport Management, both practicing and future sport managers will develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to excel in their careers.


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