The researchers of various disciplines often use qualitative and quantitative research methods and approaches for their studies. Some of these researchers like to be known as qualitative researchers; others like to be regarded as quantitative researchers. The book compiles state of the art research and reviews on methods of data collection, specific approaches to qualitative research, and current issues in the field. The book discusses the development of social research in advanced economies and relates the rise of qualitative research to social changes. In addition, the rise of qualitative inquiry meant that the everyday reality which produces statistical relationships between the variables of quantitative analysis is given more attention. This book also aims to discuss the advantages and disadvantages of using qualitative and quantitative research approaches and methods. The qualitative research admits the researchers to discover the participants’ inner experience, and to figure out how meanings are shaped through and in culture.