The rise of e-commerce and the prevalence of mobile devices is altering the model by which consumer packaged goods companies reach out to their customers. Literally, any industry can implement a disruptive innovation strategy that reaches new consumers and paves the way for a change in their industry's buying and selling platforms. The book will examine in detail the basis of disruptive innovation, while examining the historical processes that have caused some of these technologies that accompany us today to conceal entire technologies and industries overnight.