Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
•Business Internalization
•Communication Strategies
•Corporate Communication
•Digital Marketing
•Linguistics Tools and Technologies
•Multi-Lingual Communication
•Small and Medium Enterprises (SMEs)
•Social Networks
•Translation
•Websites