Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Topics Covered
The many academic areas covered in this publication include, but are not limited to:
•Athlete Health and Wellness
•Branding
•Consumer Behavior and Engagement
•Doping
•eSports
•Ethics
•Fandom
•Gender Equity
•Marketing
•Physical Education
•Physical Fitness
•Psychology
•Racism
•Social Media
•Sports Education
•Sports Law
•Sports Medicine
•Training