For the contributors to In Fashion: Culture, Commerce, Craft, and Identity being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft, manufacturing, packaging, marketing and archives. The book’s international cast of authors engage “in” fashion from various disciplinary, professional, and creative perspectives; i.e., anthropology, archaeology, art history, cultural studies, design, environmental studies, fashion studies, history, international relations, literature, marketing, philosophy, sociology, technology, and theatre.

In Fashion has five sections:
• Fashioning Representations: Texts, Images, and Performances;
• Fashionable: Shopping, Luxury, and Vintage;
• Fashion’s Materials: Craft, Industry, and Innovation;
• Museum Worthy: Fashion and the Archive;
• Fashioning Cultural Identities: Case Studies.